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Implementing 80/20 principle with marketing question

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LiveEntrepreneur

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Aug 17, 2017
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Hi everyone so I had a question about implementing the 80/20 principle in app marketing. So after I read this book it was talking about how to do tasks that will give you the most output with the least input, and as I have read this other book called How to build a billion dollar app it showed a chart, and on the page it had a section called

"How will users find your app?"

And it had these options:

App store search - 63%
Friends/Family - 50%
App store top charts - 34%
Pre-installed apps - 20%
Social - 19%
Websites - General - 16%
Web search - 14%
Websites - blog - 7%

With these stats would you recommend that I focus on the first 2 options as they will yield the best results and not worry about the others?

Before I read this book I signed up for a couple of forums to advertise my app, so the idea was that I help other people on the forum answer their questions, build a reputation, then post my app so I don't just blatantly spam. Would you say this is a waste of time?

Also a question on the side, my app is currently been built by a developer, and its getting there I believe soon it could be ready to enter the app store/google play store, my question is what do I do with the time in-between? I have already planned out what I want, so all the features will be ready, I do a bit of forum posts like mentioned above, but regarding this I don't know how else to fill my time. Thanks.
 
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LeoistheSun

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Oct 3, 2017
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Hi everyone so I had a question about implementing the 80/20 principle in app marketing. So after I read this book it was talking about how to do tasks that will give you the most output with the least input, and as I have read this other book called How to build a billion dollar app it showed a chart, and on the page it had a section called

"How will users find your app?"

And it had these options:

App store search - 63%
Friends/Family - 50%
App store top charts - 34%
Pre-installed apps - 20%
Social - 19%
Websites - General - 16%
Web search - 14%
Websites - blog - 7%

With these stats would you recommend that I focus on the first 2 options as they will yield the best results and not worry about the others?

Before I read this book I signed up for a couple of forums to advertise my app, so the idea was that I help other people on the forum answer their questions, build a reputation, then post my app so I don't just blatantly spam. Would you say this is a waste of time?

Also a question on the side, my app is currently been built by a developer, and its getting there I believe soon it could be ready to enter the app store/google play store, my question is what do I do with the time in-between? I have already planned out what I want, so all the features will be ready, I do a bit of forum posts like mentioned above, but regarding this I don't know how else to fill my time. Thanks.
Who's your audience?
 

LeoistheSun

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Read Unscripted!
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Oct 3, 2017
428
644
Honolulu
Well at the start I thought University students, but its anyone who is trying to organize their time better.
Well $hit...

That's everyone. You might want to be more specific.
 
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LeoistheSun

Silver Contributor
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Read Unscripted!
Speedway Pass
Oct 3, 2017
428
644
Honolulu
It just seems really broad. I also get the feeling your lacking something. Like, usually, if you have an idea to solve a problem (from what your customers have told you), you should have an idea on where to market.

Do you have an idea and a plan?
 

LiveEntrepreneur

Silver Contributor
Read Fastlane!
Speedway Pass
Aug 17, 2017
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Australia
I see wh
It just seems really broad. I also get the feeling your lacking something. Like, usually, if you have an idea to solve a problem (from what your customers have told you), you should have an idea on where to market.

Do you have an idea and a plan?
I see what you mean, but I haven't spoken to any customers. My goal is to provide value, and am doing that by making an app that is different to the ones on the app/google store.
 
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