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If possible to provide an organically lower price for a premium service, is that a problem?

Discussion in 'Business Models, Niches, Industries' started by Fightrepreneur, Jul 29, 2018.

  1. Fightrepreneur
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    Fightrepreneur Contributor

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    MJ and others have discussed how "adding value" by undercutting competitor prices is a poor long term business model because it will become a battle for increasingly slimmer margins because of a price war. But what if your business model allows you to make profit while offering the same service at a lower cost than the competitors?

    I am starting a service-oriented business that is often offered by other larger companies but isn't generally their main product. I am targeting a niche that I believe is generally priced out of this service, and I believe I can offer a better price/better deal structure because my costs will be lower, as I will specifically be targeting this service.

    Is this dangerous long term?
     

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