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margins

  1. E

    Best book for deciding margins?

    What is the best book on subject, how to decide products margins?
  2. F

    If possible to provide an organically lower price for a premium service, is that a problem?

    MJ and others have discussed how "adding value" by undercutting competitor prices is a poor long term business model because it will become a battle for increasingly slimmer margins because of a price war. But what if your business model allows you to make profit while offering the same service...
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