price

Executive summary: It's because you messed up. My CPA told me one day that there is nothing more important than price. If I want more sales, I should lower my price, because nobody is going to pay more for the same thing if they know about a lower price. What a cute idea. I have a product I...

MJ and others have discussed how "adding value" by undercutting competitor prices is a poor long term business model because it will become a battle for increasingly slimmer margins because of a price war. But what if your business model allows you to make profit while offering the same service...