I am friends/customer of a local shop, that does great service work, they mainly focus on service and not so much on the parts side of the business. It is run by a man and his wife. They have a small showroom and stock some items in house but they have connections and accounts with all the key industry suppliers (most of these connections you would need lots of capital 1mil+ and a brick and mortar just get in with today) This shop has been in business since 1978.
They have a very basic and outdated website and otherwise no online presence to speak of. Most of the other shops in this industry have much better websites and at least a small online store to buy parts from, but what the other shops don't have is the industry connections this gentleman has.
The owner is a great guy who really enjoys working in his business. He doesn't really have the knowledge or interest to dive into getting an online store going. At this time they don't even process credit cards.....Shall I say he's "old school"
My idea is to approach the owner with the plan of building his online presence and eCommerce store. My idea is to basically joint venture with him and his connections. I would build his web store, do all the online marketing, and take care of everything for the online part of it and let him continue to do his thing. I think this is a huge untapped market that can service tons more people than he can service now.
Tell me what you think
How would one structure such a deal?
They have a very basic and outdated website and otherwise no online presence to speak of. Most of the other shops in this industry have much better websites and at least a small online store to buy parts from, but what the other shops don't have is the industry connections this gentleman has.
The owner is a great guy who really enjoys working in his business. He doesn't really have the knowledge or interest to dive into getting an online store going. At this time they don't even process credit cards.....Shall I say he's "old school"
My idea is to approach the owner with the plan of building his online presence and eCommerce store. My idea is to basically joint venture with him and his connections. I would build his web store, do all the online marketing, and take care of everything for the online part of it and let him continue to do his thing. I think this is a huge untapped market that can service tons more people than he can service now.
Tell me what you think
How would one structure such a deal?
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