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How would you test niche.

Discussion in 'Business Models, Niches, Industries' started by LittleWolfie, Jun 29, 2018.

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  1. LittleWolfie
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    LittleWolfie Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    Milk that is stored at room temperature, rather than refrigerated.

    This is a country difference within the eu, so easy to import/export. How would you test demand, who would prefer room temperature storabke milk? Off girders? Maybe not fastlane, but could be.
     
  2. jpn
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    jpn Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    You want to test the demand for UHT Milk in various EU countries?

    What is there to test? What is your hypotheses?

    I doubt there is any country in the EU where this type of milk is not being sold (please correct me if I'm wrong).

    If you want to know the level of demand, you can probably find some on EuroStat, they have agricultural statistics, or in country specific interest groups, like a dairy processing industry association in country X.

    If you want concrete advice, more details may be helpful. The way your post is phrased it looks like your asking whether there is demand in advanced economies for a food staple. The answer would be yes. You could innovate around the product in terms of delivery or branding, but basic demand should be there. So will competition.
     
  3. LittleWolfie
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    LittleWolfie Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    It's sold in Germany France and Italy quite popular, I think it's just UHT milk.

    Apparntley there is a whole cottage industry of buying and shipping it to people who are "preppers" (don't want to rely on refrigerators, because they expect an oil collapse). Great banding great scale buy slap on your sticker, ship by truck.
    So someone has done it, so I guess the answer was yes.
     

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