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How would you test niche.

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LittleWolfie

Silver Contributor
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Jun 28, 2018
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Holbeach Hurn
Milk that is stored at room temperature, rather than refrigerated.

This is a country difference within the eu, so easy to import/export. How would you test demand, who would prefer room temperature storabke milk? Off girders? Maybe not fastlane, but could be.
 
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jpn

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May 6, 2017
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Netherlands
You want to test the demand for UHT Milk in various EU countries?

What is there to test? What is your hypotheses?

I doubt there is any country in the EU where this type of milk is not being sold (please correct me if I'm wrong).

If you want to know the level of demand, you can probably find some on EuroStat, they have agricultural statistics, or in country specific interest groups, like a dairy processing industry association in country X.

If you want concrete advice, more details may be helpful. The way your post is phrased it looks like your asking whether there is demand in advanced economies for a food staple. The answer would be yes. You could innovate around the product in terms of delivery or branding, but basic demand should be there. So will competition.
 

LittleWolfie

Silver Contributor
Read Fastlane!
Speedway Pass
Jun 28, 2018
961
519
Holbeach Hurn
You want to test the demand for UHT Milk in various EU countries?

What is there to test? What is your hypotheses?

I doubt there is any country in the EU where this type of milk is not being sold (please correct me if I'm wrong).

If you want to know the level of demand, you can probably find some on EuroStat, they have agricultural statistics, or in country specific interest groups, like a dairy processing industry association in country X.

If you want concrete advice, more details may be helpful. The way your post is phrased it looks like your asking whether there is demand in advanced economies for a food staple. The answer would be yes. You could innovate around the product in terms of delivery or branding, but basic demand should be there. So will competition.

It's sold in Germany France and Italy quite popular, I think it's just UHT milk.

Apparntley there is a whole cottage industry of buying and shipping it to people who are "preppers" (don't want to rely on refrigerators, because they expect an oil collapse). Great banding great scale buy slap on your sticker, ship by truck.
So someone has done it, so I guess the answer was yes.
 

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