How would you promote this business?

[oble01]

Hi,

I read TMF book last year and have been reading this forum since but this is my first post. I love this forum and value the opinions of this community so hoping some folks won't mind giving me their opinion on my idea and more importantly how I can promote the business.

I plan on launching a lead generation website. Nothing innovative, it's insanely simple actually but I don't see anyone doing it right now quite exactly how I'd do it and I think I can add value. The website enables users to get quotes for screen (phone, tablet, TV, etc) repairs from companies in their local area. Value for the user is the saving of time from having to call around multiple companies plus confidence that the companies we recommend are reputable and trusted, Value for repair companies is leads from people who need a repair in their local area. I'd set a small charge per lead for the repair companies. It's a basic concept I know, but I searched for this myself when I had a broken iPad and couldn't find anything like it so though I could make one myself.

I can set the website up relatively easily. I'm confident I can get repair companies to sign up. And I'm confident that enough people would use the service if they were aware of it. But how would you promote the website? Here are my initial thoughts...

1) Google and Bing Ads- I will run PPC campaigns but the cost per click for my potential keywords may make it difficult to get a good ROI. But I'll give it a go and refine as I progress.

2) Social Media - I can set up Social Media accounts but I'm struggling to see how I could build a community by adding value without just spamming about the service.

I'm sure there are tons of ways I could promote the service but I'm struggling to think of them. Do you guys have any thoughts or advice? Anyone done something like this before and have any learnings to share?

Any thoughts or feedback on the idea or promotion of it would be appreciated.

Thanks!

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Michael Raphael]

Citv ug madl. Xjev zua dep fu ot hu vu tvusit fosidvmz. Howi vjin opgu epf tiv aq e qovdj xovj vji nepehis. Vimm vjin vji piif epf cetod opgu ecuav zuas tiswodi. Og zua dep vimm vjin zua xuamf fosidv nusi qiuqmi vu vjios catopitt jux dep vjiz tez pu. Movisemmz, gsii nupiz. Op sivasp katv etl vjiz qsunuvi zuas catopitt epf fu tu cz tezoph, "zua xusl xovj e muv ug catopitt op vji esie zua xepv vu qsunuvi vji uwisemm hsuxvj ug catopitt op vjev dovz/mudevoup epf vjopl vjios ettotvepdi dep jimq. xjip upi catopitt dep jimq epuvjis hsiev vjopht dep jeqqip, cmej cmej cmej..."

oi. e haz dunit opvu e tvusi muuloph gus Y zua fup'v tiswi, cav zua esi qesv ug vjot pix cob epf zua lpux op vjot hsuaq vjisi ot epuvjis dunqepz vjev fuit ov. Tu zua sigis epf cideati ug vjev uvjis qmedi nez sigis zua. ivd...

Xusvj e tjuv.

 

[oble01]

Vjeplt e muv gus vji tahhitvoup! Huuf vjoploph. O dep emsiefz vjopl ug e gix ofiet cetif up xjev zua teof.

 

[Michael Raphael]

Og zua piif epz nusi jimq, QN ni O huv e neslivoph gosn movisemmz xjev O fu gus qiuqmi. Tasi O dep jimq zua uav e cov. Uvjisxoti, epzvjoph vjev zua piif O dep howi efwodi op vjot vjsief tu uvjist dep emtu tii. Cav tqidogod raitvoupt etl QN ll

 

[Andy Black]

Qeof tiesdj. Ov't wisz muph veom, xovj emm vji foggisipv nelit epf nufimt vjev duamf piif siqeosif, qmat emm vji mudevoupt qiuqmi esi tiesdjoph gus vjuti siqeost vu ci fupi.

O lpux ug e gix qiuqmi fuoph raovi ximm fuoph vji siqeost, epf vjiz hiv e muv ug vjios mieft gsun qeof tiesdj.