Hey all!
I've been struggling a lot recently trying to write my copy to a product I'm on right now. The problem is that I can't seem to really grasp how to write copy to a specific demographic. Two of the different demographics that the product is marketed toward are college aged girls and mothers of young (5-10) children.
I've been trying to read up a lot on the various copy threads on the forum, and what I've been doing so far is finding out where those people hang out and then finding out how they speak so you can write copy that will speak to them.
So with that in mind, I went to the Facebook page for Cosmopolitan.
I could barely stomach it. Almost literally nothing but gossipy, trollish comments, and endless flame wars. From many, many, maaaany different women (and a small portion of men).
I then went over to the Facebook page for Oprah's magazine, which had a quality of comment that was much friendlier, but still seemed to lack anything I could really use for writing copy that spoke to them. I've been trying to figure this out for the last few days and it's starting to drive me bonkers.
So my questions are:
How do you all write copy that speaks to your specific demographics? Do you go to websites that your demographic frequents? How do you find those websites? What's your general strategy for learning this?
Cheers!
I've been struggling a lot recently trying to write my copy to a product I'm on right now. The problem is that I can't seem to really grasp how to write copy to a specific demographic. Two of the different demographics that the product is marketed toward are college aged girls and mothers of young (5-10) children.
I've been trying to read up a lot on the various copy threads on the forum, and what I've been doing so far is finding out where those people hang out and then finding out how they speak so you can write copy that will speak to them.
So with that in mind, I went to the Facebook page for Cosmopolitan.
I could barely stomach it. Almost literally nothing but gossipy, trollish comments, and endless flame wars. From many, many, maaaany different women (and a small portion of men).
I then went over to the Facebook page for Oprah's magazine, which had a quality of comment that was much friendlier, but still seemed to lack anything I could really use for writing copy that spoke to them. I've been trying to figure this out for the last few days and it's starting to drive me bonkers.
So my questions are:
How do you all write copy that speaks to your specific demographics? Do you go to websites that your demographic frequents? How do you find those websites? What's your general strategy for learning this?
Cheers!
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