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How to lose a long term client in a matter of moments...

A detailed account of a Fastlane process...

MJ DeMarco

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@Chitown True story...

So the barber I go to is a small shop that is usually empty. Even on Thursdays and Fridays when the place should pick up (due to men prepping for their weekend) the place is relatively empty. The place has a patchwork shop with zero branding, atmosphere, or anything. But they do a decent cut and it's not a chain. Support the small guy eh?

Due to its convenience to me and that fact that I never have to wait, I've been frequenting these folks for a few years, dozens and dozens of visits. Their prices are slightly above average, but since I value my time, I like walking in, getting a buzz, and leaving 15 minutes later.

On my last visit, it was empty again.

The hairdresser seated me and I noticed the owner sitting in the barber chair next to me.

He was chit-chatting with a friend who was sitting nearby.

About five minutes into my cut, the owner's wife comes in with a 2 year old. She then proceeds to talk to the owner (behind my shoulder) for the rest of the duration of my cut.

No problem right?

Wrong.

The whole time the 2 year old was having a temper tantrum and SCREECHING at the top of his lungs. No, not crying and general displeasure. THIS WAS AN ASSAULT. Mind you, I'm hard of hearing as it already is, but it was literally painful to my ears. Yes, PAINFUL. The hairdresser even whispered to me, "I'm so sorry." For the next ten minutes, it was a non-stop soundtrack of this, blared straight into my ears:


IN MY EAR. NON-STOP. NO BREAK.

Did the owner care?

Nope, not one-iota.

My ears rang for hours afterwards.

Do I have a problem with the owner's wife coming in? NO.
Do I have a problem with the toddler crying? NO.
Do I have a problem with the toddler screeching off in the distance of the shop? NO.

Do I have a problem with an assault on my ears and you don't have the self-awareness to tell your wife, "Gee honey, there's a customer here can you take little Bobby to the back? YES.

You see, your selfishness is what is costing you money. Your selfishness is why your business is freaking empty on Friday. Your selfishness is why you can't find an idea that doesn't fit into the "do what you love" bullshit.

Instead of putting his customer first, he put his convenience first.

Adios my friend.
 
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MJ DeMarco

I followed the science; all I found was money.
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You’d think this was basic common sense.

How about it. Kids cry and scream. I get it. But this was so rude and disrespectful, I thought I might have been in some type of hidden camera experiment. I was like, "Hmmm, is that really a kid screaming or is that being piped in for the experiment?"
 

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