Lex DeVille
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I will start a project to learn copywriting, but before I do that, I wanted to make a roadmap. To do that, I need some more information and I was hoping, that you could help me out.
Any tip will be appreciated.
- What are the best resources/courses/books/articles to learn copywriting (other than the threads from @Lex DeVille here on the forum)?
- I have around an hour per day. How long do you think will it take me to write really good copy?
- What are the most important things/topics/techniques/principles to learn, when learning to write copy?
Thanks.
1. Ca$hvertising and How to Win Friends and Influence People
2. Depends on what you mean by really good copy. Even an amateur can write good copy with a way to split test it for results. Doesn't take long to do that. But if you mean something like transformational copy or brand copy, then it will take a lot longer.
3. Probably the biggest things to focus on as a new copywriter are:
- Learning to write well
- Learning to write about what people care about
- Delivering it in a way that holds interest (storytelling)
- Removing passive language and filler words
- Avoiding cliches and sales jargon
- Following AIDA model (which you will learn in Ca$hvertising)
- Understanding some of the different styles (direct response, brand copy, transformational, technical)
- Learning to use the right style for the outcome you want to achieve
There's always more to learn but you can pick up the rest as you go. I learned a lot just by doing client work. I made notes when clients asked for changes and thought about how to apply those changes to my style, especially adjustments that multiple clients requested.