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How to get profitable or fail fast with AdWords

Marketing, social media, advertising

Blackman

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Using a WP landing page for the front end (I like the theme and customizability), and a Shopify checkout link. The only thing that sucks is I can't set up quantities or variations without a cumbersome setup.

Would be nice to at least validate the product with a sale!

I know it sounds really obvious, but how relevant are your keywords to your product?

When the sale is made pretty much few minutes after looking up the search term in Google (which is what usually happens with e-commerce), the keywords play a huge role in this, because if a "wrong" type of customer ends up on your landing page, then what happens after is irrelevant, no matter how good your landing page is or how attractive your offer may be.

Assuming your keywords/search terms perfectly match your product, and I really mean perfectly, then normally the next issue is the landing page.

Since you expect your visitor to make a purchase when they land on your page, what they see MUST exactly match with what they are looking for, otherwise you're wasting your time/money.

With just a single product, it should be pretty simple to make a nice, relevant landing page, but make sure it looks trustworthy and has all the usual stuff, like plenty of product photos, description, about us page, etc.

The best way to get the landing page right is to check out what your top competitors are doing and model them for ideas, layout, etc.

And at the end of the day, you will have to go through the trial and error period, but the good thing is that you are already getting traffic, so you have some numbers to play with - just make sure the traffic is relevant to what you're offering.
 
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PizzaOnTheRoof

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I know it sounds really obvious, but how relevant are your keywords to your product?

When the sale is made pretty much few minutes after looking up the search term in Google (which is what usually happens with e-commerce), the keywords play a huge role in this, because if a "wrong" type of customer ends up on your landing page, then what happens after is irrelevant, no matter how good your landing page is or how attractive your offer may be.

Assuming your keywords/search terms perfectly match your product, and I really mean perfectly, then normally the next issue is the landing page.

Since you expect your visitor to make a purchase when they land on your page, what they see MUST exactly match with what they are looking for, otherwise you're wasting your time/money.

With just a single product, it should be pretty simple to make a nice, relevant landing page, but make sure it looks trustworthy and has all the usual stuff, like plenty of product photos, description, about us page, etc.

The best way to get the landing page right is to check out what your top competitors are doing and model them for ideas, layout, etc.

And at the end of the day, you will have to go through the trial and error period, but the good thing is that you are already getting traffic, so you have some numbers to play with - just make sure the traffic is relevant to what you're offering.
I think I might have a relevancy problem. I've tweaked the LP so much and I think it looks pretty good though I am lacking any social proof or trust.

I'm targetting broader keywords like [cheap austin plumber] rather than [cheap austin emergency RV plumber]. Might need to narrow way down and accept the loss in traffic for increased relevancy.

My product is also sort of a commodity. Millions of competitors but nothing really special. Though mine is very different even though it serves the same purpose.

Like how IKEA does furniture differently than Kirkland's. Same result really, but different execution and target market.
 

Lyinx

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Using a WP landing page for the front end (I like the theme and customizability), and a Shopify checkout link.

so, you basically have one page, and then when they want to checkout it takes them to another "site"? or does it integrate smoothly so the customer can't tell the difference?

The only thing that sucks is I can't set up quantities or variations without a cumbersome setup.
Use a complete Shopify store?
 

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