- Joined
- Jun 15, 2011
- Messages
- 32
Rep Bank
$220
$220
User Power: 34%
I've read the book, trolled the forums, reread my highlighted parts, and it seems the most important aspect of the book is the focus on NEED. If you can identify a good need that needs to be satisfied, you're well on your way.
The problem is, the Commandment of Need chapter is only 11 pages! I'm sure this is the step where 99% of readers get stuck and therefore deserves way more love than 11 pages. The chapter does do a great job of explaining the importance of focusing on consumer needs, but I feel it falls short by not giving any guidance or tools or ideas for actually going out and identifying needs. Sure, you can keep your ears open for when people say "I hate it when" or "This frustrates me..." but that's pretty passive and if you're hungry like me you want to DO SOMETHING NOW to try research what needs aren't being met.
So let's try to write the missing chapter - How To Find Customer Needs. What are some tools you guys have used, either successfully or unsuccessfully, to try to keep your finger on the pulse of what's needed by consumers? Here's something that I've used:
1. Go to https://adwords.google.com/select/KeywordToolExternal
2. Type "how to" in the search box.
3. Search results, get ideas for how much traffic certain "how to" search terms are getting
4. Create a product that answers or solves one of the "how to's"
Yes, this is internet marketing 101 stuff but I'd love to hear some other ideas. And anyone who knows of a relevant blog post that addresses the practice of finding needs as opposed to the philosophy of finding ideas, please post!
The problem is, the Commandment of Need chapter is only 11 pages! I'm sure this is the step where 99% of readers get stuck and therefore deserves way more love than 11 pages. The chapter does do a great job of explaining the importance of focusing on consumer needs, but I feel it falls short by not giving any guidance or tools or ideas for actually going out and identifying needs. Sure, you can keep your ears open for when people say "I hate it when" or "This frustrates me..." but that's pretty passive and if you're hungry like me you want to DO SOMETHING NOW to try research what needs aren't being met.
So let's try to write the missing chapter - How To Find Customer Needs. What are some tools you guys have used, either successfully or unsuccessfully, to try to keep your finger on the pulse of what's needed by consumers? Here's something that I've used:
1. Go to https://adwords.google.com/select/KeywordToolExternal
2. Type "how to" in the search box.
3. Search results, get ideas for how much traffic certain "how to" search terms are getting
4. Create a product that answers or solves one of the "how to's"
Yes, this is internet marketing 101 stuff but I'd love to hear some other ideas. And anyone who knows of a relevant blog post that addresses the practice of finding needs as opposed to the philosophy of finding ideas, please post!
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
Cav vjev't jux o'wi fupi ov 
