Ive spent the last year and a half building out a product (website) and working 2 full time jobs. I poured my blood and sweat into making this website and working 2 full time jobs to make financial independence and independence in general my reality. After changing the product multiple times this past year and a half, I actually have a decent MVP up and running. Im running into a big issue at the moment, and that is I have no idea how to get users to sign up for my site for a cheap cost.
Here is my Website for those interested in taking a look: www.sigsouk.com
Looking back, I made the mistake of creating a product that needs a fair amount of users before it will be worth anything. Next business will be something that is more direct revenue. Regardless, the product is pretty interesting and unique, so Ill still give this a go for another 6-12 months and at least try to gain users and go the angel/vc route if I cant organically make significant revenue.
Here is my problem. I was under the impression that we still lived in 2015 and could post on forums and drive initial growth that way. From there, my plan was to grow through incentivized referall programs with active users (ie Ill pay you to get 10 of your friends to sign up). Well, this past month I found out that most modern forums ban anything that is remotely close to advertising your business, even indirectly. And the moderation on almost all subreddits has gone through the rough. Im still trying to come up with creative ways to get around forum police, but Im basically at the end of the road in trying.
My other alternatives at the moment:
1. Boots on the ground - In person newsletters, fliers, and talking to people at events where my target customer will be (financial districts, linkedin dms, and sporting events)
2. Paid ads on twitter, reddit, facebook etc
3. Social media (both paying influencers and creating content)
4. Contacting financial education programs to use my product
Regardless of the above, here is my main problem. How the hell do I get people to sign up? Years ago with others websites I ran, Id have 100 users easily in the first week. Now Im struggling mightily. Im talking just getting people to sign up and be a free user. Not even retaining them, but having them just join for free. What am I doing wrong?
Any advice on this will be greatly appreciated,
Thanks
Mike
Here is my Website for those interested in taking a look: www.sigsouk.com
Looking back, I made the mistake of creating a product that needs a fair amount of users before it will be worth anything. Next business will be something that is more direct revenue. Regardless, the product is pretty interesting and unique, so Ill still give this a go for another 6-12 months and at least try to gain users and go the angel/vc route if I cant organically make significant revenue.
Here is my problem. I was under the impression that we still lived in 2015 and could post on forums and drive initial growth that way. From there, my plan was to grow through incentivized referall programs with active users (ie Ill pay you to get 10 of your friends to sign up). Well, this past month I found out that most modern forums ban anything that is remotely close to advertising your business, even indirectly. And the moderation on almost all subreddits has gone through the rough. Im still trying to come up with creative ways to get around forum police, but Im basically at the end of the road in trying.
My other alternatives at the moment:
1. Boots on the ground - In person newsletters, fliers, and talking to people at events where my target customer will be (financial districts, linkedin dms, and sporting events)
2. Paid ads on twitter, reddit, facebook etc
3. Social media (both paying influencers and creating content)
4. Contacting financial education programs to use my product
Regardless of the above, here is my main problem. How the hell do I get people to sign up? Years ago with others websites I ran, Id have 100 users easily in the first week. Now Im struggling mightily. Im talking just getting people to sign up and be a free user. Not even retaining them, but having them just join for free. What am I doing wrong?
Any advice on this will be greatly appreciated,
Thanks
Mike
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