The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

EXECUTION How I made 6 figures at age 20

KKOPPI

New Contributor
Read Millionaire Fastlane
May 15, 2019
22
13
23
25
AMSTERDAM
Hey,

1. Yes, from the very beginning, the installation has always been free. I could, technically, start charging but it would just be a negative thing to do as I make my money back anyway so I don't want to scare potential clients away.
2. Right now, we already have a pool of clients (in the 100s/1000s) ready to spend money and advertise/promote their business so the client we install our products for doesn't look for anyone themselves.
Thanks for answering that.

4. The ads shown on our RPis are controlled by us from what I like to refer to as the "Central Computer". We have in-house designers and editors to ensure professional ads are created for "B" clients and then shown on the RPis. Due to our designers and editors being in-house, we can ensure the quality of the ads is high and that the format is compatible before broadcasting the ads to businesses which house our RPis.
This is something I hadn't comprehended, so "B" clients do not provide their own ads?Or they do off and on?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

OP
OP
Akeem

Akeem

Bronze Contributor
I've Read UNSCRIPTED
Speedway Pass
Feb 4, 2016
72
203
153
United Kingdom
Thanks for answering that.



This is something I hadn't comprehended, so "B" clients do not provide their own ads?Or they do off and on?
They can provide their own ads and a lot of them do, however, even if that is the case: our in-house editors still have to remake them and ensure they're high quality and fit a particular resolution. Some businesses don't understand that a 720p video won't look good on a 1080p monitor (which most businesses have).

In simpler words, we try to ensure each ad fits the screen and that the RPi overall looks professional.
 

njord

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Nov 24, 2016
132
170
150
29
We use the same technology in the hospital to control message boards in the operating theater, cool way to monitize it!
Although i personaly HATE Adds lol
 

kodiak1

PARKED
Oct 7, 2019
2
0
1
Awesome thread.

About what percentage cut do you give business A who is allowing you use their TV? Is it always the same or do you negotiate based on foot traffic/number of screens?
 
OP
OP
Akeem

Akeem

Bronze Contributor
I've Read UNSCRIPTED
Speedway Pass
Feb 4, 2016
72
203
153
United Kingdom
Awesome thread.

About what percentage cut do you give business A who is allowing you use their TV? Is it always the same or do you negotiate based on foot traffic/number of screens?
The percentage at the beginning was fixed at anywhere from 10% to 25%, however, more recently we've implemented a dynamic percentage system where the number is calculated based upon customer numbers, size of the business, number of screens they're utilizing etc. The maximum percentage that we're paying out right now is at 29%.
 

Frede

New Contributor
Read Millionaire Fastlane
Oct 1, 2019
4
6
14
20
Denmark
Damn, congrats bro!
Really inspiring to hear a young entrepreneur succeed.
I'm 20 too, and have never started any kind business before, mostly because i'm afraid i will fail, but reading this lit a tiny fire under my a$$ hehe.

Just out of curiosity, where did you run your own 'advertise here' ads?
 

kodiak1

PARKED
Oct 7, 2019
2
0
1
Do those percentages come from total advertising revenues at the location, or is it based upon a take-home net profit figure calculated by something like subtracting costs for whatever box/boxes are at the particular location plus splitting your payroll costs and maybe even taxes evenly among the locations? I see you were at least thinking in this direction with the plan to allow business A's without a TV to pay a TV you install off by forgoing their %.

I'm in the USA, about the same age as you, and like you I'm technically inclined. Have already bought an Rpi and set up the necessary scripts to be able to access it remotely and securely via private key stored on a flash drive and a strong password while keeping me abreast of any changes in the domain/port I use to access the system by sending me a text msg with the new info...say in the case of a reboot or an error. Obviously a setup like this is 100% necessary to scale this business.

I can't start a PM thread myself yet bc I'm new here but I would think the system would let me respond to them - can you send me a PM Akeem? I'd love to stay in touch occasionally as I get going on this if you don't mind.
 
OP
OP
Akeem

Akeem

Bronze Contributor
I've Read UNSCRIPTED
Speedway Pass
Feb 4, 2016
72
203
153
United Kingdom
Damn, congrats bro!
Really inspiring to hear a young entrepreneur succeed.
I'm 20 too, and have never started any kind business before, mostly because i'm afraid i will fail, but reading this lit a tiny fire under my a$$ hehe.

Just out of curiosity, where did you run your own 'advertise here' ads?
Those ads were run in the very early days on our RPis which we installed at business premises (small businesses such as corner shops, take-out restaurants etc). They only ran for a few hours before local plumbers, electricians etc wanted their name on them for marketing purposes.

Do those percentages come from total advertising revenues at the location, or is it based upon a take-home net profit figure calculated by something like subtracting costs for whatever box/boxes are at the particular location plus splitting your payroll costs and maybe even taxes evenly among the locations? I see you were at least thinking in this direction with the plan to allow business A's without a TV to pay a TV you install off by forgoing their %.

I'm in the USA, about the same age as you, and like you I'm technically inclined. Have already bought an Rpi and set up the necessary scripts to be able to access it remotely and securely via private key stored on a flash drive and a strong password while keeping me abreast of any changes in the domain/port I use to access the system by sending me a text msg with the new info...say in the case of a reboot or an error. Obviously a setup like this is 100% necessary to scale this business.

I can't start a PM thread myself yet bc I'm new here but I would think the system would let me respond to them - can you send me a PM Akeem? I'd love to stay in touch occasionally as I get going on this if you don't mind.
It all depends on the package/plan they choose. If they don't have a TV/monitor, we generally advise a business check first. This is to ensure it's worth our time and theirs for buying and setting everything up. If there's enough traffic, we give the green light and purchase the necessary equipment and then charge them and take full control of the screen(s) in question until the TV/monitor is paid off. Once all that's out the way, it's a simple case of paying them a percentage depending on various factors such as number of customers that see the ads (best approx.) and where the business is located, screen size etc.

Hope that answered your questions + I'll try PM'ing you now.
 

KKOPPI

New Contributor
Read Millionaire Fastlane
May 15, 2019
22
13
23
25
AMSTERDAM
One other element that might not be clear for me..the screens are mainly located indoors, is that right?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

OP
OP
Akeem

Akeem

Bronze Contributor
I've Read UNSCRIPTED
Speedway Pass
Feb 4, 2016
72
203
153
United Kingdom
One other element that might not be clear for me..the screens are mainly located indoors, is that right?
Yes, although ads could be shown outdoors - I find that most business' monitors/TVs aren't bright enough so their would be no point. Typical monitors and TVs are around 200 to 300 nits, which makes them perfect for indoor use. However, for outdoor use you need a screen that produces around 1000nits and there aren't many non-commerical screens that can boast them sort of specs.
 

KKOPPI

New Contributor
Read Millionaire Fastlane
May 15, 2019
22
13
23
25
AMSTERDAM
Typical monitors and TVs are around 200 to 300 nits, which makes them perfect for indoor use. However, for outdoor use you need a screen that produces around 1000nits and there aren't many non-commerical screens that can boast them sort of specs.
Makes sense. It strikes me how furiously bright outdoor screens are, especially when you walk past them at night.


Or you could just insert a USB Stick in the USB slot on the back of your TV, go to the TV menu, select photos and press go. Cost $0.00
Not sure if trolling..
 

Mark Trade

Contributor
Oct 16, 2019
77
66
46
Sydney Australia
Makes sense. It strikes me how furiously bright outdoor screens are, especially when you walk past them at night.




Not sure if trolling..
I'll make it simple for you, a USB Stick or a USB Drive, will do exactly the same thing. If he was to approach my company and give his sales pitch, the reply would still be the same, we could just use a USB Stick..
 
OP
OP
Akeem

Akeem

Bronze Contributor
I've Read UNSCRIPTED
Speedway Pass
Feb 4, 2016
72
203
153
United Kingdom
Or you could just insert a USB Stick in the USB slot on the back of your TV, go to the TV menu, select photos and press go. Cost $0.00

It may work for your business if you simply want the TV to display certain photos or a video repeatedly, however, it doesn't stand a chance in working (even a tiny bit) if you have hundreds upon thousands of businesses wanting to advertise on that screen.

A USB stick/drive has absolutely no value when you need to change the content dynamically, at any time.

Also, no. Either I think you've completely mis-read my entire initial post about what my business does or you're extremely unknowledgeable in the capabilities of a USB :)
 
Last edited:

Mark Trade

Contributor
Oct 16, 2019
77
66
46
Sydney Australia
It may work for your business if you simply want the TV to display certain photos or a video repeatedly, however, it doesn't stand a chance in working (even a tiny bit) if you have hundreds upon thousands of businesses wanting to advertise on that screen.

A USB stick/drive has absolutely no value when you need to change the content dynamically, at any time.

Also, no. Either I think you've completely mis-read my entire initial post about what my business does or you're extremely unknowledgeable in the capabilities of a USB :)
The chances of hundreds upon thousands of businesses wanting to advertise on a single screen as you put it, isn't going to work. There's only 24 hours in a day, so the chance of a certain target market walking past a single screen and seeing a certain ad, isn't going to happen.

USB Sticks were invented back in 1999 and now we have the USB Drive, which can be loaded with any operating software to make it accessible from anywhere around the world. The latest smart TV's, are also Internet enabled, which allows me (should I wish) to add my content or a partners content from anywhere in the world using a connected USB Drive or USB Stick and target anyone we like. Smart Businesses and Companies already do this. All we need is a telephone socket and an Internet account. I can change the content from home, by simply accessing the drive through the computer.

Your Raspberry Pi, or Rpi for short was thought of back in 2012, I know, I still have the original magazine, that it came out in, with pre-editions featuring both it's development and it's progress.

I also have a wonderful IT Dept headed by an ex Ubuntu Software Developer. So yes, I know all about USB Sticks and USB Drives and what can be placed and uploaded onto them..
 

Mark Trade

Contributor
Oct 16, 2019
77
66
46
Sydney Australia
Here's a little light reading for you. It explains how to do advertising using a Raspberry Pi or Rpi and a TV set. This was thought of back in 2014.

 

KKOPPI

New Contributor
Read Millionaire Fastlane
May 15, 2019
22
13
23
25
AMSTERDAM
Here's a little light reading for you. It explains how to do advertising using a Raspberry Pi or Rpi and a TV set. This was thought of back in 2014.

You're probably completely missing the point. As @Akeem018 puts it, all his ads are being run from one central point, and for the hosting companies it all needs to be as easy as turning on their screens...end of the story.

2019 there's tons of possibilities to have custom signage servers, combined with (for instance) hidden YouTube playlists that you can edit from your central headquarters at any given time.
 
OP
OP
Akeem

Akeem

Bronze Contributor
I've Read UNSCRIPTED
Speedway Pass
Feb 4, 2016
72
203
153
United Kingdom
As I assumed initially, you've mis-read my original post.

The chances of hundreds upon thousands of businesses wanting to advertise on a single screen as you put it, isn't going to work. There's only 24 hours in a day, so the chance of a certain target market walking past a single screen and seeing a certain ad, isn't going to happen.
"The chances of hundreds upon thousands of businesses wanting to advertise on a single screen as you put it, isn't going to work."

This isn't an ideas thread, the idea has already been executed and the results have come in. The chances of clients wanting to advertise on a single screen in hundreds of thousands of businesses is proving to be working.

There's only 24 hours in a day, so the chance of a certain target market walking past a single screen and seeing a certain ad, isn't going to happen.

This was thought about in the early days of the company's birth, however, the conclusion we came to was that we can't ever really narrow down where each target market is going to be and what precise time. The best we can do is to categorize the screens based upon their location and run the ads non-stop. If the screen is located in a restaurant, we can show ads that are food/beverage related.

USB Sticks were invented back in 1999 and now we have the USB Drive, which can be loaded with any operating software to make it accessible from anywhere around the world. The latest smart TV's, are also Internet enabled, which allows me (should I wish) to add my content or a partners content from anywhere in the world using a connected USB Drive or USB Stick and target anyone we like. Smart Businesses and Companies already do this. All we need is a telephone socket and an Internet account. I can change the content from home, by simply accessing the drive through the computer.
So you expect every business we approach to possess a Smart TV with internet capabilities in order to stick a USB with an OS in to show ads.. right, got you.

Personally, I prefer giving power to the RPi (as the brains of the whole thing) to do the work for me. If things go wrong, the RPi knows the procedure. If things slow down, the RPi knows what to do. If it overheats, it shuts itself off for a period of time to cool down and then turns itself on again once it's safe to do so. All this is happening automatically, everyday, and we're able to track every little action, wherever we may be. On top of all of this, let's not forget the ads that didn't play that our clients had already paid us for. The RPi took notes of this and did the work for us so that the ads that did play, expire as they should and those that didn't, automatically get their airtime extended. Let me see you achieve this sort of advanced functionality on a USB.. it simply can't be done because a USB is a storage device and a RPi is a computer. Let me repeat, a USB is a storage device and a RPi is a computer.

Your Raspberry Pi, or Rpi for short was thought of back in 2012, I know, I still have the original magazine, that it came out in, with pre-editions featuring both it's development and it's progress.
That's fantastic to hear!

I also have a wonderful IT Dept headed by an ex Ubuntu Software Developer. So yes, I know all about USB Sticks and USB Drives and what can be placed and uploaded onto them..
Awesome, wish the best for you and your ex-Ubuntu Software Developer!

Here's a little light reading for you. It explains how to do advertising using a Raspberry Pi or Rpi and a TV set. This was thought of back in 2014.

I get a feeling you think I'm taking credit for thinking of the idea.. which isn't true. I simply took the idea and executed it in my own way, for my local area and it worked. Thank you for the research though, it'll prove insightful for anyone reading this thread.
 
Last edited:

Mark Trade

Contributor
Oct 16, 2019
77
66
46
Sydney Australia
As I assumed initially, you've mis-read my original post.



"The chances of hundreds upon thousands of businesses wanting to advertise on a single screen as you put it, isn't going to work."

This isn't an ideas thread, the idea has already been executed and the results have come in. The chances of clients wanting to advertise on a single screen in hundreds of thousands of businesses is proving to be working.

There's only 24 hours in a day, so the chance of a certain target market walking past a single screen and seeing a certain ad, isn't going to happen.

This was thought about in the early days of the company's birth, however, the conclusion we came to was that we can't ever really narrow down where each target market is going to be and what precise time. The best we can do is to categorize the screens based upon their location and run the ads non-stop. If the screen is located in a restaurant, we can show ads that are food/beverage related.



So you expect every business we approach to possess a Smart TV with internet capabilities in order to stick a USB with an OS in to show ads.. right, got you.

Personally, I prefer giving power to the RPi (as the brains of the whole thing) to do the work for me. If things go wrong, the RPi knows the procedure. If things slow down, the RPi knows what to do. If it overheats, it shuts itself off for a period of time to cool down and then turns itself on again once it's safe to do so. All this is happening automatically, everyday, and we're able to track every little action, wherever we may be. On top of all of this, let's not forget the ads that didn't play that our clients had already paid us for. The RPi took notes of this and did the work for us so that the ads that did play, expire as they should and those that didn't, automatically get their airtime extended. Let me see you achieve this sort of advanced functionality on a USB.. it simply can't be done because a USB is a storage device and a RPi is a computer. Let me repeat, a USB is a storage device and a RPi is a computer.



That's fantastic to hear!



Awesome, wish the best for you and your ex-Ubuntu Software Developer!



I get a feeling you think I'm taking credit for thinking of the idea.. which isn't true. I simply took the idea and executed it in my own way, for my local area and it worked. Thank you for the research though, it'll prove insightful for anyone reading this thread.
You need to re-read your first post, perhaps if you had done some research first, it might have been beneficial. Do I get the feeling your taking credit, no, youv'e already taken credit, for someones idea. That idea has also been improved upon, ten fold, however you have yet to catch up. To prove my point, a tender was awarded in Sydney for the amount of $500mil using that same Rpi system, that your now spruiking as your own.. Yours rakes in a $1mil, (so you claim) your way behind in the tech field. Taking on an ex-Ubuntu Software Developer, to head up our team, was worth it's weight in gold. Try working with one, you might learn something.

Oh, just to go back too my first point above, in your first (1st) post, you say "My idea was to use a RPi to turn any TV, monitor or projector into an advertisement displaying piece of tech". Your words. So are you taking credit or not.!!!! Just requires a simple Yes or No.

If you cant find that quote, I have a screen shot for you.!!! (yes...proudly bought to you by Ubuntu software).

"Let me repeat, a USB is a storage device and a RPi is a computer". Yes, it is, that was never in dispute, but if you had done your research (again), you would find that data, can be stored on these. For what purpose, you may ask. I added a little pic for you. See attachment.

There is also a magazine you might want to buy, see the attachment.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Attachments

KKOPPI

New Contributor
Read Millionaire Fastlane
May 15, 2019
22
13
23
25
AMSTERDAM
@Mark Trade not sure where you're heading. First of all the concept of an idea is not necessarily the idea in itself. Read TMF and understand this. MJ wrote 'coffee existed long before Starbucks'. Ideas evolve through people.

Moreover your USB story still makes no sense. Try to manage the ad campaigns of 100+ companies with physical USB drives for each and every one of them, good luck...
 

Mark Trade

Contributor
Oct 16, 2019
77
66
46
Sydney Australia
You're probably completely missing the point. As @Akeem018 puts it, all his ads are being run from one central point, and for the hosting companies it all needs to be as easy as turning on their screens...end of the story.

2019 there's tons of possibilities to have custom signage servers, combined with (for instance) hidden YouTube playlists that you can edit from your central headquarters at any given time.
The same system, that akeem claims to have thought up, was already being used by one of the worlds largest advertising agencies, plus they still use it today......end of story.
 

KKOPPI

New Contributor
Read Millionaire Fastlane
May 15, 2019
22
13
23
25
AMSTERDAM
The same system, that akeem claims to have thought up, was already being used by one of the worlds largest advertising agencies, plus they still use it today......end of story.
There's thousands of instances doing digital signage indeed. akeem carried out a very interesting and educational approach. It gives us a valid example of the Commandment of Scale.
 

Mark Trade

Contributor
Oct 16, 2019
77
66
46
Sydney Australia
@Mark Trade not sure where you're heading. First of all the concept of an idea is not necessarily the idea in itself. Read TMF and understand this. MJ wrote 'coffee existed long before Starbucks'. Ideas evolve through people.

Moreover your USB story still makes no sense. Try to manage the ad campaigns of 100+ companies with physical USB drives for each and every one of them, good luck...
I have never mentioned using a USB for "each and every one of them". Look at the attachment, look at the two USB Slots in the top right hand corner.
 

Attachments

Ing

Contributor
Read Millionaire Fastlane
Jun 8, 2019
128
77
61
The same system, that akeem claims to have thought up, was already being used by one of the worlds largest advertising agencies, plus they still use it today......end of story.
And?
This is an execution thread and I m happy to read it.
You brought some information, which I m happy to read, too.
But its no invention, I did it first thread! Thats boring, we are no lawyers and no children !
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.


Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Sponsored Offers

Lex DeVille's - Advanced Freelance Udemy Courses!
-- HALLOWEEN SPECIAL STARTS TODAY! Get any of my courses at Udemy's current best price through Friday! Use code: HALLOWEEN Use any of the links...
Top Bottom