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How Do I Properly Conduct A Market Research Survey?

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AlexLegault

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I've been trying to validate which digital marketing services people need help with the most in order to promote/market their business online.

Here's the link if you want to check it out:

Digital Marketing Services Survey

I've tried posting on Facebook groups, Twitter and another forum, but I can't seem to get many responses..

Is there a better, more effective and efficient way to go about targeting the right audience and getting more feedback?
 
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Roli

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I've been trying to validate which digital marketing services people need help with the most in order to promote/market their business online.

Here's the link if you want to check it out:

Digital Marketing Services Survey

I've tried posting on Facebook groups, Twitter and another forum, but I can't seem to get many responses..

Is there a better, more effective and efficient way to go about targeting the right audience and getting more feedback?

I personally would lose the first question, if they're taking the survey it's a 10.

The questions are a bit vague in general, and then you offer a free consultation on a service you have not told us about.

I think you'd be better off writing some copy, and then maybe attaching some kind of giveaway/survey with that.

If you need to know what services people are buying, use Google trends, and search by popularity on Upwork and sites like it. You'll soon get a clearer picture.

@SinisterLex is an excellent person to follow to get some great tips on writing good copy, then @andyblack is the one you want to listen to when it comes to getting some eyeballs on that copy.
 

AlexLegault

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I personally would lose the first question, if they're taking the survey it's a 10.

The questions are a bit vague in general, and then you offer a free consultation on a service you have not told us about.

I think you'd be better off writing some copy, and then maybe attaching some kind of giveaway/survey with that.

If you need to know what services people are buying, use Google trends, and search by popularity on Upwork and sites like it. You'll soon get a clearer picture.

@SinisterLex is an excellent person to follow to get some great tips on writing good copy, then @andyblack is the one you want to listen to when it comes to getting some eyeballs on that copy.
That makes sense. They are my target market after all.

The reason I didn't talk about the service is because I haven't decided which one to specialize in yet. I'm currently taking a digital marketing course to learn about each one and wanted to see which one business owners needed the most.

Interesting, I'll add that to my toolbox! And definitely, I took Lex's course and it's helped me a lot! I'll have to check out Andy's stuff as well.

Thanks for the feedback!
 

Roli

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That makes sense. They are my target market after all.

The reason I didn't talk about the service is because I haven't decided which one to specialize in yet. I'm currently taking a digital marketing course to learn about each one and wanted to see which one business owners needed the most.

Interesting, I'll add that to my toolbox! And definitely, I took Lex's course and it's helped me a lot! I'll have to check out Andy's stuff as well.

Thanks for the feedback!


No worries, in my opinion the most sought after are design, and marketing. Concentrate on how to build a great website, because after finishing your course you may be able to deliver a cracking looking website, but a lot of those other services you mention will take years to master.

There's a gold thread on here called something along the lines of "0-15k per month in 6 months designing websites"

That post illustrates how by concentrating on designing websites, and making them responsive and higher converting, you can make a lot, and I mean a lot, of money.

There is a lot of pain out there, the worst thing for a business owner (I know this one), is to have a site that people visit, but never or rarely buy from you. Solve that, and the multitudes shall beat a path to your door.
 
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AlexLegault

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No worries, in my opinion the most sought after are design, and marketing. Concentrate on how to build a great website, because after finishing your course you may be able to deliver a cracking looking website, but a lot of those other services you mention will take years to master.

There's a gold thread on here called something along the lines of "0-15k per month in 6 months designing websites"

That post illustrates how by concentrating on designing websites, and making them responsive and higher converting, you can make a lot, and I mean a lot, of money.

There is a lot of pain out there, the worst thing for a business owner (I know this one), is to have a site that people visit, but never or rarely buy from you. Solve that, and the multitudes shall beat a path to your door.
There must be a specific word that combines web design and marketing together, haha. I'll definitely check out that thread though.

Thank you!

P.S.

Here was one of the few replies on the survey, lol.
 

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There must be a specific word that combines web design and marketing together

Digital Marketing is the broader practice, which includes web design and of course marketing. Your site should be a piece of the overall Marketing system and be leveraged nicely with the rest of your marketing methods/tactics/channels. You can use it to showcase your value prop, differentiators, offerings.. you can use it to capture leads and initiate funnels (eg email, targeting, retargeting, etc).. you can use it as a community hub for your customers/audience.. endless ways to use it.. just think how it will support and fit into your overall system



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Deleted50669

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What motivation would anyone have to fill out your survey? No one cares that it's what you need for your business. They care about themselves. Find a way to make the opportunity appeal.
 
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Roli

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Here was one of the few replies on the survey, lol.

Lolz, but on a serious note, you can learn from this, that response says to me that he's been burned before by SEO BS merchants.

There are a lot of charlatans in the digital marketing space, so this response shows you that your survey makes you sound like the rest of the scammers, which of course you don't want.

* * *

Back in the day when I was a freelance videographer, one of the best gigs I ever got was by going and browsing the site I used (something like upwork, can't remember the name), and looking for people with problems.

I found this guy who had put up a gig for a 2 camera shoot, to film some golf and tennis tutorials, the way the guy described it, I could tell it was going to be technical and he didn't really seem to understand that. I looked at all his responses, and it was just people telling him what they could do and how much it cost.

So instead, I just told him how to shoot it, I told him what pitfalls he should watch out for, the kind of camera angles he wanted to use, and how to shoot it so that editing didn't become a mess. I then told him what questions to ask anyone asking to do the gig for him.

I then wished him luck and said no more...

He pm'd me asking if I wanted to do the gig; it was worth about £3.5k to me, the biggest gig I'd had at the time.

So yeah, that's a long way of saying, browse those sites and answer problems, you'll soon get a good handle for where the pain is that you're going to solve. The beauty is, very few people do this, and so you'll stand right out of the crowd.

"Wow, he's offering me all this advice and even service for free! I'd better hire him for more work!!"
 

adiakritos

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May 30, 2011
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Lolz, but on a serious note, you can learn from this, that response says to me that he's been burned before by SEO BS merchants.

There are a lot of charlatans in the digital marketing space, so this response shows you that your survey makes you sound like the rest of the scammers, which of course you don't want.

* * *

Back in the day when I was a freelance videographer, one of the best gigs I ever got was by going and browsing the site I used (something like upwork, can't remember the name), and looking for people with problems.

I found this guy who had put up a gig for a 2 camera shoot, to film some golf and tennis tutorials, the way the guy described it, I could tell it was going to be technical and he didn't really seem to understand that. I looked at all his responses, and it was just people telling him what they could do and how much it cost.

So instead, I just told him how to shoot it, I told him what pitfalls he should watch out for, the kind of camera angles he wanted to use, and how to shoot it so that editing didn't become a mess. I then told him what questions to ask anyone asking to do the gig for him.

I then wished him luck and said no more...

He pm'd me asking if I wanted to do the gig; it was worth about £3.5k to me, the biggest gig I'd had at the time.

So yeah, that's a long way of saying, browse those sites and answer problems, you'll soon get a good handle for where the pain is that you're going to solve. The beauty is, very few people do this, and so you'll stand right out of the crowd.

"Wow, he's offering me all this advice and even service for free! I'd better hire him for more work!!"

Great way to get the gig! I hadn't thought of that. My approach was to immediately start asking questions to show a unique interest in the gig, but here you're just giving pure value and demonstrating your expertise at the same time.
 

AlexLegault

Bronze Contributor
Read Fastlane!
Read Unscripted!
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Jun 6, 2017
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Ontario, Canada
Lolz, but on a serious note, you can learn from this, that response says to me that he's been burned before by SEO BS merchants.

There are a lot of charlatans in the digital marketing space, so this response shows you that your survey makes you sound like the rest of the scammers, which of course you don't want.

* * *

Back in the day when I was a freelance videographer, one of the best gigs I ever got was by going and browsing the site I used (something like upwork, can't remember the name), and looking for people with problems.

I found this guy who had put up a gig for a 2 camera shoot, to film some golf and tennis tutorials, the way the guy described it, I could tell it was going to be technical and he didn't really seem to understand that. I looked at all his responses, and it was just people telling him what they could do and how much it cost.

So instead, I just told him how to shoot it, I told him what pitfalls he should watch out for, the kind of camera angles he wanted to use, and how to shoot it so that editing didn't become a mess. I then told him what questions to ask anyone asking to do the gig for him.

I then wished him luck and said no more...

He pm'd me asking if I wanted to do the gig; it was worth about £3.5k to me, the biggest gig I'd had at the time.

So yeah, that's a long way of saying, browse those sites and answer problems, you'll soon get a good handle for where the pain is that you're going to solve. The beauty is, very few people do this, and so you'll stand right out of the crowd.

"Wow, he's offering me all this advice and even service for free! I'd better hire him for more work!!"
That's pretty brilliant lol.

I'm starting to notice many blog articles are written in that way. Maybe that's the strategy they use as well.
 
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