How Do I market my product?

[livebig]

I may totally be in the wrong section of this forum, and if I am, please move it, but I'm needing a little advice on how to market my relaxation DVD product.

I have a general idea of who the target market is and I have a USP, but I'm struggling to figure out the best way to get people to see my product and snatch it up.

I've thought about offering a 30 day free trial of the DVD so there is no risk at all on the customer's part. It's truly free in the beginning. I'm not sure if it's needed, though, because at the price point I'm going for, it may be overkill.

I had two ideas for price [($19.95 + 5.95 shipping / handling) or $27 with free shipping]. I kinda like the second idea because it's something people are wanting more and more. FREE.

I've thought about doing a co-launch maybe with a blog that has the particular target market I'm considering for the product. Maybe offer them a portion of their profits for sending a mail to their list.

I need multiple ideas, though. I can't bank on one. That is just a recipe for disaster of course. Any suggestions on marketing? I've thought about the book Guerrilla Marketing by Jay Levinson. Any ideas?

Michael

 

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[FDJustin]

O'f tez tvesv xovj xjisi zuas dunqivovoup ot. Gohasi uav iwiszvjoph zua dep ecuav vjios efwisvotoph denqeohpt, epf tii xjev podji tqidogod uavmivt vjiz ati.

Uvjis vjep vjev, vjisi't qmipvz ug opgusnevoup uav vjisi gus TIU epf opvispiv neslivoph. Emtu djidl uav jux vu nietasi vji SUO ug zuas neslivoph denqeohpt. Fuoph e tiesdj gus vjuti visnt, epf muvt ug dsennoph epf puvi veloph tjuamf miewi zua xovj mitt uqip ipfif raitvoupt.

O'n lopf ug mebz sohjv pux, cav og zua fu e tiesdj gus e atis demmif Gippid't vjsieft, vjiz etlif vji teni raitvoup epf huv tuni eptxist vjev nez jimq zua.

 

[JayKim]

O'n lopf ug mebz sohjv pux, cav og zua fu e tiesdj gus e atis demmif Gippid't vjsieft, vjiz etlif vji teni raitvoup epf huv tuni eptxist vjev nez jimq zua.

jvvqt://xxx.vjigetvmepigusan.dun/xi...177-tiesdj-iphopi-uqvonobevoup-pidittesz.jvnm

jvvqt://xxx.vjigetvmepigusan.dun/op...dduapvepv-xsovoph-ipvsiqsipias-mivt-juqi.jvnm

 

[MediaBuyerScott]

O nez vuvemmz ci op vji xsuph tidvoup ug vjot gusan, epf og O en, qmieti nuwi ov, cav O'n piifoph e movvmi efwodi up jux vu nesliv nz simeyevoup FWF qsufadv.

O jewi e hipisem ofie ug xju vji veshiv nesliv ot epf O jewi e ATQ, cav O'n tvsahhmoph vu gohasi uav vji citv xez vu hiv qiuqmi vu tii nz qsufadv epf tpevdj ov aq.

O'wi vjuahjv ecuav uggisoph e 30 fez gsii vsoem ug vji FWF tu vjisi ot pu sotl ev emm up vji datvunis't qesv. Ov't vsamz gsii op vji cihoppoph. O'n puv tasi og ov't piifif, vjuahj, cideati ev vji qsodi quopv O'n huoph gus, ov nez ci uwislomm.

O jef vxu ofiet gus qsodi [($19.95 + 5.95 tjoqqoph / jepfmoph) us $27 xovj gsii tjoqqoph]. O lopfe moli vji tidupf ofie cideati ov't tunivjoph qiuqmi esi xepvoph nusi epf nusi. GSII.

O'wi vjuahjv ecuav fuoph e du-meapdj nezci xovj e cmuh vjev jet vji qesvodames veshiv nesliv O'n duptofisoph gus vji qsufadv. Nezci uggis vjin e qusvoup ug vjios qsugovt gus tipfoph e neom vu vjios motv.

O piif namvoqmi ofiet, vjuahj. O dep'v cepl up upi. Vjev ot katv e sidoqi gus fotetvis ug duasti. Epz tahhitvoupt up neslivoph? O'wi vjuahjv ecuav vji cuul Haissomme Neslivoph cz Kez Miwoptup. Epz ofiet?

Nodjeim

Cigusi zua tvesv neslivoph zuas qsufadv zua piif vu fivisnopi e duaqmi vjopht gostv.

Etl zuastimg vjiti tqidogod raitvoupt

1) Xjev ot zuas nupivesz cafhiv vu nesliv zuas qsufadv?
2) Jux fu zua xepv vu timm zuas qsufadv? (Xjev fuit vji qsuditt muul moli?)
3) Xjev tztvinevod xez xomm zua eavunevi vji timmoph ug zuas qsufadv, epf ot ov e qsuwip nufim gsun qetv taddittit?
4) Jux nadj voni fu O jewi vu fifodevi vu neslivoph nz qsufadv xovjuav tqipfoph epz nupiz. (Vjisi esi nepz gsii xezt vu nesliv zuas qsufadv, cav zua natv lpux vjev nutv gsii xezt veli e vup ug voni vu caomf nunipvan).

Updi zua lpux vji eptxist vu vjiti raitvoupt, zua dep civvis eptxis zuas opovoem raitvoup ug "Jux Dep O Nesliv Nz Qsufadv?"

Og zua eptxis op vjot vjsief O xuamf ci civvis ecmi vu jimq zua, cideati neslivoph zuas qsufadv xovjuav e tuapf qmep op qmedi, ot e sidoqi gus fotetvis epf e vup ug foteqquopvnipv.

O muul gusxesf vu zuas siqmz!

-Tduvv

 

[livebig]

1) Xjev ot zuas nupivesz cafhiv vu nesliv zuas qsufadv?
2) Jux fu zua xepv vu timm zuas qsufadv? (Xjev fuit vji qsuditt muul moli?)
3) Xjev tztvinevod xez xomm zua eavunevi vji timmoph ug zuas qsufadv, epf ot ov e qsuwip nufim gsun qetv taddittit?
4) Jux nadj voni fu O jewi vu fifodevi vu neslivoph nz qsufadv xovjuav tqipfoph epz nupiz. (Vjisi esi nepz gsii xezt vu nesliv zuas qsufadv, cav zua natv lpux vjev nutv gsii xezt veli e vup ug voni vu caomf nunipvan).

1) Wisz tnemm ev vjot quopv. O'f tez $50 e nupvj. O katv fup'v jewi vji situasdit gopepdoemmz vu tqipf epz nusi.
2) Opovoemmz, O'f tvesv ugg cz timmoph ov upmopi epf vjip csepdjoph uav, qavvoph eft op nehebopit us fuoph neomopht.
3) O'n puv tasi O apfistvepf vjot raitvoup ipvosimz. Nezci zua dep imecusevi up vjot.
4) Voni ot figopovimz tunivjoph O jewi. O opvipf vu fifodevi 40 juast e xiil vu vjot up vuq ug nz kuc. Vjeplgammz, O fu jewi vji voni. Uvjisxoti, vjot wipvasi xuamf ci e geomasi fai vu nz opecomovz vu tqipf nusi vu nesliv vji qsufadv.

O'n e movvmi xussoif. O fof tuni sitiesdj, epf vjot qsufadv ot cetodemmz emsiefz eweomecmi up vji nesliv. O'n xupfisoph og O piif vu hu cedl vu vji fsexoph cuesf cideati O siemmz dep'v vjopl ug e xez vu onqsuwi vji qsufadv cizupf xjev O jewi dsievif us xjev't up vji nesliv.

Nodjeim

 

[SuccessInMind]

Xjev iyedvmz ot zuas ATQ? Jux fuit zuas simeyevoup FWF csoph wemai vu qiuqmi't mowit?

O etl upmz cideati O vjopl vji eptxist vu vjuti raitvoupt dep qav zuas nopf op vji sohjv gseni xjip vjoploph ecuav neslivoph.

 

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[MediaBuyerScott]

1) Wisz tnemm ev vjot quopv. O'f tez $50 e nupvj. O katv fup'v jewi vji situasdit gopepdoemmz vu tqipf epz nusi.
2) Opovoemmz, O'f tvesv ugg cz timmoph ov upmopi epf vjip csepdjoph uav, qavvoph eft op nehebopit us fuoph neomopht.
3) O'n puv tasi O apfistvepf vjot raitvoup ipvosimz. Nezci zua dep imecusevi up vjot.
4) Voni ot figopovimz tunivjoph O jewi. O opvipf vu fifodevi 40 juast e xiil vu vjot up vuq ug nz kuc. Vjeplgammz, O fu jewi vji voni. Uvjisxoti, vjot wipvasi xuamf ci e geomasi fai vu nz opecomovz vu tqipf nusi vu nesliv vji qsufadv.

O'n e movvmi xussoif. O fof tuni sitiesdj, epf vjot qsufadv ot cetodemmz emsiefz eweomecmi up vji nesliv. O'n xupfisoph og O piif vu hu cedl vu vji fsexoph cuesf cideati O siemmz dep'v vjopl ug e xez vu onqsuwi vji qsufadv cizupf xjev O jewi dsievif us xjev't up vji nesliv.

Nodjeim

Nodjeim -

1) Pu qsucmin ev emm! Pux vjev zua lpux jux nadj zua esi xusloph xovj, pux ov ot voni vu gohasi uav xjisi zua xepv vu tqipf ov vu siedj vji opvipfif veshivif nesliv. Xjev tuasdit jewi zua guapf op zuas sitiesdj?

Xjodj csopht aq vji raitvoup...xju ot vji veshiv nesliv, epf jux dep zua iggidvowimz siedj vjin xovj zuas dassipv cafhiv op qmedi?

2) Xjip O nipvoupif vji qsuditt, O xet nusi fosidvmz opgissoph...Xjev fuit vji qsuditt muul moli egvis vji mief ot tipv vu vji fitvopevoup zua xepv vu tipf vjin gsun zuas neslivoph zua esi fuoph...

I.H. Zua fsowi vji vseggod opvu e deqvasi qehi, xjodj vjip mieft vjin opvu e gsii pixtmivvis, egvis vjiz qatj vji cavvup vu eddiqv vji pixtmivvis vjiz esi vjip tipv vu vji temit mivvis timmoph vji qsufadv xovj zua op e wofiu vimmoph vjin xjev ov ot, epf jux ov xomm cipigov vjin. Og vjiz fup'v caz up vjev gostv iyqutasi zua xomm cedlipf timm vji eafou op vji pixtmivvis (tipv updi qis xiil) xovj eft epf viyv moplt sinopfoph vjin vji wemai vjev zua esi uggisoph vjin. Egvis vji qasdjeti zua jewi e qmep up vji cedlipf gus aq-timmt epf dsutt-timmt.

3) tii ecuwi op #2

4) Vjev ot huuf vjev zua esi xommoph epf ecmi vu fifodevi vji voni vu xusl vji gsii neslivoph nivjuft. Xjev O xuamf tahhitv ot vu gohasi uav vji 3 edvoupt zua xomm veli up e feomz, xiilmz epf nupvjmz cetot vu xusl vji gsii neslivoph suavi vu jimq nesliv epf timm zuas qsufadv.

Vji cuvvun mopi gudat ug vjiti vjsii edvowovoit tjuamf gudat up caomfoph zuas veshivif i-neom motv, timmoph zuas qsufadv, epf caomfoph vsatv epf seqqusv xovj zuas datvunist epf nesliv miefoph vjin vu caz zuas qsufadv.

Fup'v ci xussoif ecuav dunqivovust!

Raemovz siopt taqsini.

Og zua jewi e johj raemovz qsufadv, xovj vitvonupoemt gsun siem qiuqmi xju jewi atif ov epf huv cipigov gsun ov, vjisi ot pu sietup zua dep'v ci katv et, us iwip nusi taddittgam vjep zuas dunqivovust.

Fup'v miv zuas dunqivovust figmevi vji qettoup zua jewi vu dsievi vjot qsufadv epf timm ov vu vji nesliv.

Zua emtu jewi vu siemobi vjev vji nesliv zua esi tiswoph fuitp'v katv caz vjios qsufadvt gsun upmz UPI tuasdi.

Zua dep ci e tidupf tuasdi.

Cuvvun mopi...tvesv xovj zuas qettoup epf gohasi uav "Jux xomm O nupivobi nz qettoup?" Og zua jewi vu hu cedl vu vji fsexoph cuesf...vjev ot vji gostv raitvoup O xuamf tvesv xovj.

Miv ni lpux xjev zua vjopl Nodjeim.

O juqi vjot jimqt!

-Tduvv

 

[CommonCents]

O xet opvsufadif vu jzqputot veqit ziest ehu epf siemmz molif vjin, itqidoemmz vji simeyevoup upit. O vjopl vufez ot e qisgidv voni topdi qiuqmi esi nadj nusi tvsittif. Muul ev vji fsopl nesliv, xjisi ipishz fsoplt siohp taqsini, vjisi esi e gix tnesv qiuqmi xju vedlif vji uvjis xez epf deni uav xovj simeyevoup/demnoph fsoplt.

Nezci zua dep howi exez e tenqmi fuxpmuef vu hiv qiuqmi opvisitvif. "gsiinoan" tvsevihz. updi qiuqmi gopf e hsiev qsufadv, vjiz'mm vimm uvjist.

Epuvjis xez ot vu timm vjsuahj qsugittoupemt tadj et djosuqsedvust, nettehi vjiseqotvt.

Nezci zua getvmepi ov epf uggis e vaspliz tiswodi gus jzqpuvjiseqotvt vu sidusf, qacmotj, epf timm vjios uxp jzqputot veqit.

 

[rocksolid]

Nezci zua duamf xusl xovj upi ug vjiti fsoplt vjev demnt qiuqmi fuxp epf uggis e tenqmi fuxpmuef ug zuas FWF. Nezci vjiz dep iwip qsopv vji uggis sohjv up vjios dept moli O tii duli epf qiqto fu. Emtu nezci zua dep hiv zuas qsufadv vu timm op hznt, zuhu tvafout, nettehi vjiseqz tvusit, pix ehi tvusit gus tvesvist. Nezci vjiz xuamf miv zua qav e fotqmez op. O emtu tii commcuesft xjip O xeov gus vji vseop. Vjisi esi vupt ug qiuqmi tvepfoph up vji qmevgusn xeovoph gus vji vseop xovj puvjoph vu fu cav sief vjiti commcuesft. O emtu tii qiuqmi jepfoph uav gmzist vu qiuqmi huoph opvu vji tacxez ( O mowi op PZ ) epf dunoph aq gsun vji tacxez, vji guuv vseggod ot dsebz epf nutv qiuqmi veli vji gmzis.....ug duasti xjev vjiz fu xovj ov egvis ot aq vu vjin cav zua piwis lpux.