I may totally be in the wrong section of this forum, and if I am, please move it, but I'm needing a little advice on how to market my relaxation DVD product.
I have a general idea of who the target market is and I have a USP, but I'm struggling to figure out the best way to get people to see my product and snatch it up.
I've thought about offering a 30 day free trial of the DVD so there is no risk at all on the customer's part. It's truly free in the beginning. I'm not sure if it's needed, though, because at the price point I'm going for, it may be overkill.
I had two ideas for price [($19.95 + 5.95 shipping / handling) or $27 with free shipping]. I kinda like the second idea because it's something people are wanting more and more. FREE.
I've thought about doing a co-launch maybe with a blog that has the particular target market I'm considering for the product. Maybe offer them a portion of their profits for sending a mail to their list.
I need multiple ideas, though. I can't bank on one. That is just a recipe for disaster of course. Any suggestions on marketing? I've thought about the book Guerrilla Marketing by Jay Levinson. Any ideas?
Michael
I have a general idea of who the target market is and I have a USP, but I'm struggling to figure out the best way to get people to see my product and snatch it up.
I've thought about offering a 30 day free trial of the DVD so there is no risk at all on the customer's part. It's truly free in the beginning. I'm not sure if it's needed, though, because at the price point I'm going for, it may be overkill.
I had two ideas for price [($19.95 + 5.95 shipping / handling) or $27 with free shipping]. I kinda like the second idea because it's something people are wanting more and more. FREE.
I've thought about doing a co-launch maybe with a blog that has the particular target market I'm considering for the product. Maybe offer them a portion of their profits for sending a mail to their list.
I need multiple ideas, though. I can't bank on one. That is just a recipe for disaster of course. Any suggestions on marketing? I've thought about the book Guerrilla Marketing by Jay Levinson. Any ideas?
Michael
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