Hey all!
I'm trying to a slingshot into a new, better, more CENTS-ible market (selling shovels to gold miners). I want to reach out to my potential customers and see what they really need (as opposed to what I think they need).
HOW?
This is what stops me, stumps me, and gets my panties in a twist. I call people up, and they a) hang up on me, b) give vague answers to specific questions, or c) make rude comments and *then* hang up on me. Obviously, I'm going at this all wrong.
Granted, I have let initial failure derail me. But I have a new list of business owners in a semi-regulated industry, and actually want to hear from them. What has worked for you in doing market research? I've learned that saying I'm doing market research gets more aggressive 'never call me again' responses than anything else.
I need a softer approach that still gets results. People say 'it's like dating' - which doesn't actually help me, as I haven't done that successfully either.
TIA!
I'm trying to a slingshot into a new, better, more CENTS-ible market (selling shovels to gold miners). I want to reach out to my potential customers and see what they really need (as opposed to what I think they need).
HOW?
This is what stops me, stumps me, and gets my panties in a twist. I call people up, and they a) hang up on me, b) give vague answers to specific questions, or c) make rude comments and *then* hang up on me. Obviously, I'm going at this all wrong.
Granted, I have let initial failure derail me. But I have a new list of business owners in a semi-regulated industry, and actually want to hear from them. What has worked for you in doing market research? I've learned that saying I'm doing market research gets more aggressive 'never call me again' responses than anything else.
I need a softer approach that still gets results. People say 'it's like dating' - which doesn't actually help me, as I haven't done that successfully either.
TIA!
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