Help me out with the title

[H. Palmer]

Hi there,


I am happy to announce that I will shortly publish my first Kindle e-book on Amazon.

The book is done, but I’ve not yet decided which title to use.

Suppose you are seeing the following two book titles.

Without knowing anything about the content and the quality of the book, which of the two titles would persuade you most to buy the book.


“The Secrets to Email Mastery, Ninja tricks for email productivity”.


“Email time management for pros, Ninja tricks for email productivity”.


Which is best?

 

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[HenkHolland]

I'm sorry, to be honest, neither of the two.

To provide constructive advice it would be necessary to know something more about the contents than just the notion that the book deals with how to deal with email.

 

[Mrs. BRKb]

Neither title is clear immediately.

If it is about personal email, maybe call it Email Overload & How to Cure It or something like that.

 

[JAJT]

Neither title tells what I'm getting out of it.

These aren't great examples but consider something like:

- "How to spend 80% less time on email"
- "Effective Email Tricks to free up 4 extra hours per day"
- "The 80/20 Email course to free up time, eliminate busy-work, and focus on what's important"
- "Impress your boss while doing less work: email tricks to save your career!"

Etc..

"Email mastery", for all I know, means how to write an email. Telling me I'll free up 4 hours peaks my interest though.

 

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[H. Palmer]

Mrs BR and JAJAt, I understand your suggestions.

However, the title candidates were chosen carefully based on several factors, namely Google Keyword Planner and, most important, the autofinish properties of the Amazon search field.

That means if you search in Amazon for a book title and you start to type in "email ...", then you see what Amazon comes up with. For example, it comes up with "management", "mastery", "productivity" and so on.

Though your title suggestions are powerful, they can only charm the reader after he has already found the book in the Amazon system.
The titles are chosen taking into account that the Amazon reader first has to land on your page before considering the book.

Based on that I generated 4 different titles for this book. 2 have been eliminated.

So my question is: what is the best of the two that are left?

“The Secrets to Email Mastery, Ninja tricks for email productivity”.

“Email time management for pros, Ninja tricks for email productivity”.

 

[smarty]

how about "Nail The Email - The Ultimate Guide For Email Productivity"

...just the first title that came to my mind

 

[H. Palmer]

how about "Nail The Email - The Ultimate Guide For Email Productivity"

...just the first title that came to my mind

I would love a title like "Email nailed".

But as I said, the challenge is how to get buyers to land on your Amazon page and for that the title needs to conform to the words that people frequently type in.

 

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[Lauryn]

I don't prefer either title, but if you're going for SEO I opt for the second.

 

[H. Palmer]

I don't prefer either title, but if you're going for SEO I opt for the second.

Thanks for the vote. Anyone else, taking in mind that the SEO work is already done and it now goes between these two titles:

“The Secrets to Email Mastery, Ninja tricks for email productivity”.

“Email time management for pros, Ninja tricks for email productivity”.

 

[Lauryn]

See my thing is "Secrets to Email Mastery" sounds overhyped ... and pseudomystical. Email Time Management for Pros seems more clear and straight to the point. I would work Secrets to Email Mastery in the copy - and on any blog/content promotions if you're doing it - or making it a "chapter" in the book - just to use both. But as a title... it's like "Nah homie."

 

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[Mrs. BRKb]

Does the new forum have a poll function, I wonder. Test the titles with a poll of the hundreds of people here. We assume we are your target audience customers, we find the books on Amazon, which one would the respondent purchase:

A. “The Secrets to Email Mastery, Ninja tricks for email productivity”.

B. “Email time management for pros, Ninja tricks for email productivity”.

C. Both

D. None of the above

 

[H. Palmer]

See my thing is "Secrets to Email Mastery" sounds overhyped ... and pseudomystical. Email Time Management for Pros seems more clear and straight to the point. I would work Secrets to Email Mastery in the copy - and on any blog/content promotions if you're doing it - or making it a "chapter" in the book - just to use both. But as a title... it's like "Nah homie."

OK, thanks for your opinion, homie.

 

[H. Palmer]

Does the new forum have a poll function, I wonder. Test the titles with a poll of the hundreds of people here. We assume we are your target audience customers, we find the books on Amazon, which one would the respondent purchase:

A. “The Secrets to Email Mastery, Ninja tricks for email productivity”.

B. “Email time management for pros, Ninja tricks for email productivity”.

C. Both

D. None of the above

Poll is at top of page, but pls discard it.
Somehow the software didn't allow to write text around it.

 

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[Mrs. BRKb]

Sorry! I forgot it was there. The option of buying both or neither might be useful.

Alternatively, you can always go with your best guess for title and see what happens. Email is certainly a problematic issue.

 

[MJ DeMarco]

I'm sorry, to be honest, neither of the two.

Don't like either, either. Didn't vote on the poll because so. IMO, the headline needs to be more captivating and benefit oriented. Email mastery? Productivity? Translate please.

 

[H. Palmer]

Don't like either, either. Didn't vote on the poll because so. IMO, the headline needs to be more captivating and benefit oriented. Email mastery? Productivity? Translate please.

To be frank, I am not fond of either also, but as said before there is a reason I am coming up with these titles.

The biggest challenge for a book by an unknown author is not to persuade people to buy from the sales page. If that were the case the titles would be different.

The biggest challenge is to get them on the sales page.
Once they get there it's the sales copy that can do the persuasion.

So this being an Amazon Kindle book and a passive income project the possible titles needed to conform to two criteria:

. Google SEO friendly. (Find this out with Keyword Planner).
. Amazon search box friendly. (Use search box autofinish).

So then you get titles that contain keywords like "management", "time management", "mastery", "productivity" and so on in your title.
The book description that Amazon Kindle offers you will serve as the sales page that does the actual persuasion.

Originally I created 4 titles containing the keywords I found. 2 have already been eliminated using squeeze page testing.
I offered free downloads for all 4 titles to my LinkedIn and Facebook connections and these two titles led to the most download requests.

So there you have it and now I need to go from two candidates to one real title.

Btw, I will offer free downloads of the book to this forum on Kindle.
Of course then I will present the sales copy also.

 

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[H. Palmer]

"Nailing Email,

- How to set up your freaking inbox to accomplish more in far less time."

Anyone?