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HBR Article on New Market Creation

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Deleted50669

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While this article dates back to 1999, it is written at a high-enough level that most of its concepts are still valid. I found it to be pretty informative, and it reminded me of some of the fundamental concepts associated with innovation. I strongly encourage reading it, given that it's not that long and seems to add some value.

Creating New Market Space

- Cheers
 
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