Great article on successful ecommerce entrepreneurs

[memelia]

Hi guys! Wanted to share this article on loving the process as much as profits... this affirms my love for ecommerce too as it combines creativity, commerce and innovation Would be valuable for those starting on their own ecommerce journey to understand more on what it takes to succeed. Here it is: http://www.practicalecommerce.com/a...epreneurs-Love-the-Process-as-Much-as-Profits

Extracted key points listed below:

1. Ecommerce Entrepreneurs Should Love Marketing
Marketing is the act of communicating the value of a product, service, or company to potential customers with the goal of selling to those customers. It is also the ecommerce entrepreneur’s primary activity.
Online storeowners should be passionate about written descriptions, photography, site design, email subscriptions, organic site traffic, conversion rates, cart abandonment rates, and customer loyalty. A good A/B test needs to be fun.

2. Ecommerce Entrepreneurs Should Love Technology
In all of its forms, ecommerce depends on technology. And ecommerce entrepreneurs need to have a passion for the Internet and a passion for working with technology. In fact, nearly every aspect of operating an ecommerce business requires the use of computers and software.

3. Ecommerce Entrepreneurs Should Love Customer Service
It is essential for ecommerce entrepreneurs to know customers, in the sense of understanding needs and interactions. They must seek to make it ever easier for those customers to shop, and when a problem arises, these entrepreneurs must act immediately to solve that problem.
Thus, customer service is another area wherein new business owners will be investing a lot of time. It will be important to like the work of learning about customers, modifying your site and processes to make shopping smooth and easy, and responding with a positive attitude when problems arise.

4. Ecommerce Entrepreneurs Should Love Products
Marketers for brands know that it is easier to sell products that you believe in than it is to sell products you don’t care about or, worse yet, don’t even like.
This holds true for ecommerce entrepreneurs too. The products sold need to be interesting and engaging to the business owner, because a lot of time will be spent writing about, describing, and taking pictures of those items. Storeowners should have a passion for their products.

5. Ecommerce Entrepreneurs Should Love Numbers
Numbers matter in ecommerce. Online storeowners will need to work with and even be passionate about numbers. Numbers are simply part of the business.

 

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