Google to compete with Amazon in eCommerce?

[AllenCrawley]

"Google has been dropping lots of hints lately about their desire to become not just a leader in advertising, but a leader in ecommerce as well. A recent Forrester report claims that 30% of all online shoppers start their product research at Amazon.com is just fuel to the fire.

Google is trying to combat that growing percentage with more sustainable consumer-focused ecommerce initiatives, centered around local availability, the Google Wallet, Google Shopping, and Google Trusted Stores.

The following is an analysis of Google’s recent ecommerce developments.

Google Shopping Testing New Detail Pages

In a recent webinar with Jon Venverloh, Google Shopping’s Senior Product Manager, he went over some new Google Shopping comparison pages. Check it out:"

Read more:Google Drops Its Veil At Times, Reveals Ecommerce Ambitions

 

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[PatrickP]

I would imagine one of the reasons is because so many people have found they do not need to use Google PPC.

They simply put their product up for sale on Amazon and within days they have a number one ranking.

Give it a try search for a physical product. I will bet a link to Amazon will be in the top 10. Not too bad for not paying a penny to advertise.

 

[theag]

I would imagine one of the reasons is because so many people have found they do not need to use Google PPC.

They simply put their product up for sale on Amazon and within days they have a number one ranking.

Give it a try search for a physical product. I will bet a link to Amazon will be in the top 10. Not too bad for not paying a penny to advertise.

Well, you're still paying 15% commission to Amazon. This could be cheaper or more expensive than SEO/PPC.

 

[PatrickP]

That is on a SALE of course.

PPC you pay even if you sell nothing.

You can use your 'ad' on Amazon to drive traffic to your website where you pay Amazon ZERO as well as paying PPC ZERO.

Vigilante uses this method to sell products on his site.


You sound like you like PPC.

So do a split test with your PPC as well as selling on Amazon.

 

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[Rawr]

Is there a way to do this for a service?