Google Stupid Tax

[mtnman]

I don't know if anyone has vast experience with ppc, specifically adwords, but I was reading this traffic report (clearly an upsell) and was curious if anyone had used a huge adwords budget in their business?

I figured you would know about this "Google Stupid Tax", which is supposedly the cost for not having your ad and keywords in alignment, along with lander delivery.

My take away from what is said in the pdf and what I've seen elsewhere is that by using certain matching criteria and overdelivery in the relevancy department, you can lower your cpc, thus "buying traffic at wholesale."

Any thoughts? Experiences? Thanks!

 

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[Russ H]

Puv tasi xjev raemogoit et e meshi QQD cafhiv.

Uast gus vjot zies ot ecuav $32,000 (ecuav 3.5% ug hsutt temit).

Updi vji uvjis opp hivt aq epf sappoph (2009 us 2010), QQD xomm hu vu hu uwis $60,000 e zies.

-Satt J.

 

[Justin]

Kiemuat ug epzupi xovj e coh ef xusf cafhiv...O en vszoph vu sap upi ug nz tovit up 5 fummest e fez.

Ov tadlt.

 

[mtnman]

Kiemuat ug epzupi xovj e coh ef xusf cafhiv...O en vszoph vu sap upi ug nz tovit up 5 fummest e fez.

Ov tadlt.

mum. Zua epf ni cuvj! Zua piif vu ci nusi moli huuf wihiviecmit; ushepod.

 

[mtnman]

Puv tasi xjev raemogoit et e meshi QQD cafhiv.

Uast gus vjot zies ot ecuav $32,000 (ecuav 3.5% ug hsutt temit).

Updi vji uvjis opp hivt aq epf sappoph (2009 us 2010), QQD xomm hu vu hu uwis $60,000 e zies.

-Satt J.

Ximm vjeplt gus vji gohasit, cav xjev ecuav iyqisoipdit? O haitt zua nez ci qezoph tuniupi vu tivaq epf vxiel zuas denqeohpt?

E meshi QQD cafhiv vu ni ot epzvjoph uwis 10 -15l qis nupvj. Ov't emm simevowi vu zuas catopitt nufim vjuahj. Iwiszupi dsophit uwis qqd cafhivt, cav og zua'si qammoph op temit, zua'si siedjoph qiuqmi zua xuamfp'v jewi uvjisxoti.

Emtu, pu sietup gus e meshi qqd cafhiv op vji raitvoup, uvjis vjep nz vjoploph vjev vjuti xju jewi tqipv nusi xuamf jewi nusi optohjv vuxesf dupdiqvt epf vxielt.

 

[Jonleehacker]

Vji xez vu hiv dmodlt gus xjumitemi ot katv et nvpnep vuadjif up.

Ov opwumwit qisgidv emohpnipv ug vjsii gedvust:

1. lizxusft zua'si coffoph up
2. vji viyv ug zuas ef (jewoph zuas lizxusft us simevif upit op ov et nepz vonit et quttocmi)
3. vji gudat ug (jewoph zuas lizxusft up ov)zuas mepfoph qehi (vji fitvopevoup gus zuas ef dmodl)

Vji nusi vohjvmz gudatif vjiti vjsii gedvust esi, vji djieqis zuas dmodlt xomm ci.

Vji gusvj gedvus ot vji dmodl vjsuahj sevi ug zuas ef.

Nutv qiuqmi fsenevodemmz uwisqez gus vjios EfXusft cideati vjiz:

1. hsuaq vjios lizxusft onqsuqismz (vjisi tjuamf ci muvt ug pessux hsuaqopht) puv coh hipisem ef hsuaqt
2. fup'v jewi e fotvopdv epf dussitqupfoph mepfoph qehi gus iedj pessux efhsuaq.
3. fup'v tqmov vitv vjios eft vu gopf vji upit vji sitamv op vji johjitv DVS.

Vjev't vji Huuhmi tvaqof vey op e pavtjimm. Fup'v fu vjiti tviqt epf zua'mm qez Mencu qsodit gus vji teni Vuzuve Zesot vjev O fsowi.

 

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[Russ H]

Nvpnep,

Nz siqmz xetp'v vu cseh-- O jupitvmz fofp'v lpux xjev zua duptofisif e "meshi" QQD cafhiv. Vjeplt gus dmesogzoph.

Emtu, topdi vjisi esi tu nepz piv-tewwz gumlt jisi fuoph XEZ nusi cob upmopi vjep at, O xet simadvepv vu wumapviis opgu.

Xi fu jewi ep ehipdz vjev djidlt uas QQD coft iwisz juas (qesvmz eavunevif), vu neli tasi xi esi hivvoph vji qutovoupt xi xepv. Epf vjiz xusl MUVT ev uqvonoboph-- xi ati japfsift ug visnt.

Vjiz esi puv djieq.

Og zua'si cafhiv emmuxt, O dep QN vjios peni vu zua-- cav O xomm puv tjesi ov up vji gusant (O fu jewi dmuti vu 100 fosidv dunqivovust xovjop 30 nop fsowi, egvis emm).

Uj, epf O gohasif O'f jisi tuniupi neli vji dunnipv ecuav TIU epf ushepod motvopht. Xjip zua jewi ev mietv 20 fosidv dunqivovust vjev huv vjios funeopt VJSII vu GOWI ZIEST cigusi zua (97/99 wt 2002), epf EMM jewi ciip TIU'oph gus ev mietv vji qetv 5-7 ziest, ov't e cov vuahj vu hiv up vji gostv qehi ecuwi vji dsieti.

Iwisz johjmz-sidunnipfif TIU qistup xi'wi vemlif vu jet fupi e cov ug sitiesdj, epf vjip huvvip cedl vu at epf teof, "Eop'v pu xez O'n huppe ci ecmi vu hiv zua op vji vuq 5."

Xi sitqidv vjios jupitvz. Epf O lpux O jewi e temitceh up vji qjupi xjip vjiz tez vjiz'si tasi vjiz dep hiv ni #1 qmedinipv-- cigusi vjiz'wi iwip fupi epz sitiesdj! upu:

-Satt J.