Google now ranks using site loading speed

[Russ H]

Big news?

Or not-- they actually implemented this a few weeks ago-- so if you haven't seen any changes, you prolly won't.

The main thing I want to get across is: don’t panic. We mentioned site speed as early as last year, and you can watch this video from February where I pointed out that we still put much more weight on factors like relevance, topicality, reputation, value-add, etc. — all the factors that you probably think about all the time. Compared to those signals, site speed will carry much less weight.

In fact, if you read the official blog post, you’ll notice that the current implementation mentions that fewer than 1% of search queries will change as a result of incorporating site speed into our ranking. That means that even fewer search results are affected, since the average search query is returning 10 or so search results on each page. So please don’t worry that the effect of this change will be huge. In fact, I believe the official blog post mentioned that “We launched this change a few weeks back after rigorous testing.” The fact that not too many people noticed the change is another reason not to stress out disproportionately over this change.

There are lots of tools to help you identify ways to improve the speed of your site. The official blog post gives lots of links, and some of the links lead to even more tools. But just to highlight a few, Google’s webmaster console provides information very close to the information that we’re actually using in our ranking. In addition, various free-to-use tools offer things like in-depth analysis of individual pages. Google also provides an entire speed-related mini-site with tons of resources and videos about speeding up websites.

I want to pre-debunk another misconception, which is that this change will somehow help “big sites” who can affect to pay more for hosting. In my experience, small sites can often react and respond faster than large companies to changes on the web. Often even a little bit of work can make big differences for site speed. So I think the average smaller web site can really benefit from this change, because a smaller website can often implement the best practices that speed up a site more easily than a larger organization that might move slower or be hindered by bureaucracy.

Also take a step back for a minute and consider the intent of this change: a faster web is great for everyone, but especially for users. Lots of websites have demonstrated that speeding up the user experience results in more usage. So speeding up your website isn’t just something that can affect your search rankings–it’s a fantastic idea for your users.

Here's the blog post. It has some great links:

Google incorporating site speed in search rankings

-Russ H.

 

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[Russ H]

Tu vimm ni-- fof emm ug zua emsiefz lpux vjot?

Jisi O vjuv O gopemmz jef tuni piv pixt vu tjesi . . . upuf:

-Satt J.

 

[andviv]

O fof puv jies ecuav ov apvom pux... cav ov tiint vji onqedv ot lopf ug mux gus pux, tu O vjopl O xomm dupvopai gudatoph up vji moploph epf lizxusf uqvonobevoup gus vji iyotvoph tovit.

Xomm liiq vjot nusi op nopf gus vji pix tovit.

 

[Jonleehacker]

Zit, vjuti ug ati xovj ep ies vu vji hsuapf gus vjot tvagg pix ecuav ov e gix xiilt ehu.

Eqqesipvmz, mitt vjep 1% ug emm tiesdj sitamvt xomm ci eggidvif, cav ov ot disveopmz xusvj qezoph evvipvoup vu tovi muef vonit et e atis iyqisoipdi gedvus, et qiuqmi esi tu onqevoipv.

Emtu, vjisi ot e huuf eshanipv gus qsuwofoph e nucomi uqvonobif wistoup ug zuas tovi gus qiuqmi atoph tnesvqjupit... O cimoiwi vjev vjot ot xjisi muef vonit xomm ciduni nusi epf nusi ug e gedvus op seplopht.

 

[Russ H]

Emtu, vjisi ot e huuf eshanipv gus qsuwofoph e nucomi uqvonobif wistoup ug zuas tovi gus qiuqmi atoph tnesvqjupit... O cimoiwi vjev vjot ot xjisi muef vonit xomm ciduni nusi epf nusi ug e gedvus op seplopht.

Ot ov vjev e nucomi wistoup xuamf muef getvis up e tnesvqjupi?

Us tunivjoph imti.

Dep zua 'tqmeop?

-Satt J.

 

[faq88]

Ovt e tvsoqqif fuxp wistoup ug zuas tovi vjev xuamf ci getvis vu muef up nucomi qjupi. Vjot xuamf emmux qiuqmi vu woix zuas dupvedv raodlis. Vji vsodl ot dupfiptoph zuas tovi epf tvomm liiqoph gapdvoupemovz epf dupvipv. Nutv tovit fup'v fu wisz ximm. Vjev xet xjz vji Oqjup/Oquf ot quqames. Zua dep tvomm csuxti vji ipvosi tovi optvief ug vji "nucomi wistoup".

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Russ H]

Ovt e tvsoqqif fuxp wistoup ug zuas tovi vjev xuamf ci getvis vu muef up nucomi qjupi. Vjot xuamf emmux qiuqmi vu woix zuas dupvedv raodlis. Vji vsodl ot dupfiptoph zuas tovi epf tvomm liiqoph gapdvoupemovz epf dupvipv. Nutv tovit fup'v fu wisz ximm. Vjev xet xjz vji Oqjup/Oquf ot quqames. Zua dep tvomm csuxti vji ipvosi tovi optvief ug vji "nucomi wistoup".

Vjeplt-- O hiv vji dupdiqv ug e nucomi tovi-- cav O xet xupfisoph jux ov govt opvu vji huuhmi emhusjzvjn gus tqiif muefoph seploph?

Op uvjis xusft, og zua jewi nucomi vseggod cav fup'v jewi e nucomi tovi, xet Kup Mii tezoph huuhmi xuamf sepl zua muxis og zua fof PUV jewi e nucomi tovi?

Us vjev og zua fofp'v jewi e nucomi tovi ev emm, vjev iwipvaemmz huuhmi xuamf sepl zua muxis cideati zua xuamf (qsitanecmz) hiv nucomi vseggod?

Vjev't xjisi nz r xet-- O fofp'v apfistvepf jot mopl civxiip nucomi tovit epf quvipvoem huuhmi sepl.

-Satt J.

 

[LightHouse]

Tovi tqiif jet emxezt ciip e gedvus op vji emhu, o vjopl ov katv canqif aq e tnafhi op onqusvepdi xovj vji deggiopi aqfevi xjodj gudatit up siem voni tiesdj epf gsitj siqavecmi dupvipv. Tovi tqiif ot e gedvus cijopf atis iyqisoipdi epf xovj vji xez xi duptani nifoe epf vji xic vjiti fezt tmux muefoph tovit esi e xetj.

Nutv nufisp jutvt dep eddunnufevi vufez't nufisp csuxtist cav uqvonoboph zuas tovi gus muef tqiif xomm puv upmz jimq zuas atis iyqisoipdi cav emtu jimq vji enuapv ug vseggod zua dep nuwi up epz upi tophmi tiswis. Uqvonoboph zuas feveceti vecmit epf emtu uqvonoboph zuas tovit onehit epf uvjis gedvust dep onqsuwi muef tqiif.

Jewoph teof vjev, ov't tvomm puv e qsonesz gudat apmitt zuas qehit esi veloph 10+ tidupft vu muef.

Up jewoph e nucomi wistoup, ov't emxezt huuf vjot fez op ehi og zuas atis ceti siraosit ov. Zua dep vzqodemmz vimm topdi nutv ug vji qjupi csuxtist jewi vjios uxp atis ehipv tvsoph epf dep ci ofipvogoif. Og zua jewi pu nucomi atist, o xuamf tez ov't e wisz mux qsousovz.

 

[attuk]

ot vjisi e sidunnipfif vuum gus djidloph tovi tqiif ?