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Google For Jobs Business Model

HerrUnternehmer

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Oct 3, 2019
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Germany
Hello

I have seen some company websites that offer Google For Jobs as a service.

The companies charge a monthly fee of e.g. 29€, some even more. I want to understand what exactly the service is and how it works in the backend.

My research so far has shown that you can get a Google For Jobs listing if you have structured data with a job description.

So I don't understand why companies then charge a monthly fee for a service that is only provided once. Adding structured data is quickly done (10-20 min max.) and can be easily outsourced.

The companies apparently don't need access data to the website, which means that the structured data is posted somewhere else. As I assume, the structured data is posted somewhere on one of the company's own websites and then crawled by a Google Bot.

Basically, this is nothing more than a subscription model to a one-time service that only works because the customers have no idea about the service and are used to paying a monthly fee for a job ad.

Do any of you have any further ideas how this could work?
 
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Sharona87

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Jul 23, 2020
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Australia
Hello

I have seen some company websites that offer Google For Jobs as a service.

The companies charge a monthly fee of e.g. 29€, some even more. I want to understand what exactly the service is and how it works in the backend.

My research so far has shown that you can get a Google For Jobs listing if you have structured data with a job description.

So I don't understand why companies then charge a monthly fee for a service that is only provided once. Adding structured data is quickly done (10-20 min max.) and can be easily outsourced.

The companies apparently don't need access data to the website, which means that the structured data is posted somewhere else. As I assume, the structured data is posted somewhere on one of the company's own websites and then crawled by a Google Bot.

Basically, this is nothing more than a subscription model to a one-time service that only works because the customers have no idea about the service and are used to paying a monthly fee for a job ad.

Do any of you have any further ideas how this could work?
I'm following this! I'm wondering if you could share of you made any progress with figuring this out?
 

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