What are the best pre-launch marketing techniques you have seen from other companies?
Currently working on a product pre-launch and I became curious about this question which may help others in the same situation. It sucks to wait around while the product is being built so what are some ways to build momentum while you wait?
Some that I've thought of/come across:
Currently working on a product pre-launch and I became curious about this question which may help others in the same situation. It sucks to wait around while the product is being built so what are some ways to build momentum while you wait?
Some that I've thought of/come across:
- Building a waitlist via a landing page coupled with a lead magnet (discount code, e-book)
- Kickstarter campaign (only works for physical products)
- Producthunt (good for tech but now over-saturated with growth marketers)
- Building an email newsletter with regular updates and content
- Building a blog with related content
- Building up social media with giveaways
- Create a waitlist but integrate a referral program. Users who refer friends get bumped up to the top of the waitlist or receive discount code/free product
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