amp0193
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I just did a successful pre-launch. I defined success as being able to pay the manufacturer with customer money.
Months 1-3 - Testing prototype and working with factory to finalize design. In the mean-time sharing lots of images on social media, and grinding instagram to get followers.
Month 4 (3 months before I would have the product in stock) - Start production, Launch the web-site, and open for pre-orders. For the first 2 weeks, the price is 30% off. Tell as many news outlets (locally and nationally), and my social media following, as I can about the launch of the new business.
As the 2 week 30% discount comes to an end, bombard social media and whatever email list you have with emails letting them know when the price will be going up.
Month 5 - Bump the discount up to 25%, continue pushing free media coverage, as the launch of the business is a newsworthy event.
Month 6 - Use customer pre-order money to pay the 70% balance to the factory. Raise discount to 15% (I'm currently here... and it seems like 15% isn't enough of an incentive for customers to pre-order. Oh well).
Month 7 - In stock at full price and online. Add in paid traffic: Adwords, facebook, Amazon (I was running Adwords through month 6 and have gotten very poor conversions on the pre-sales... like 0% from targeted searches. So, I think waiting until in stock is probably best for paid traffic). Get pre-order customers to share social media images of their new product, and get the social proof snowball rolling.
Months 1-3 - Testing prototype and working with factory to finalize design. In the mean-time sharing lots of images on social media, and grinding instagram to get followers.
Month 4 (3 months before I would have the product in stock) - Start production, Launch the web-site, and open for pre-orders. For the first 2 weeks, the price is 30% off. Tell as many news outlets (locally and nationally), and my social media following, as I can about the launch of the new business.
As the 2 week 30% discount comes to an end, bombard social media and whatever email list you have with emails letting them know when the price will be going up.
Month 5 - Bump the discount up to 25%, continue pushing free media coverage, as the launch of the business is a newsworthy event.
Month 6 - Use customer pre-order money to pay the 70% balance to the factory. Raise discount to 15% (I'm currently here... and it seems like 15% isn't enough of an incentive for customers to pre-order. Oh well).
Month 7 - In stock at full price and online. Add in paid traffic: Adwords, facebook, Amazon (I was running Adwords through month 6 and have gotten very poor conversions on the pre-sales... like 0% from targeted searches. So, I think waiting until in stock is probably best for paid traffic). Get pre-order customers to share social media images of their new product, and get the social proof snowball rolling.