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So. I posted a while back here on the INSIDERS forum.
In the few posts that followed, I detailed how I wanted to start a SMMA.
Just like everybody else
Anyway, a lot of life events happened that threw a bit of a spanner in the works,
but I've recently got back on the horse and I'm taking action where it matters -
actually getting clients (I'm also purely focusing on video for now).
When I made my first post, I made a whole song and dance about improving my
portfolio. This is sensible... to a point. But I already had decent examples of what I could do,
so really I should've been doing what I'm doing now.
What am I doing now?
Well, I'm putting on a suit, some nice shoes, and walking directly into businesses.
The aim being to set aside an appointment in the near future to discuss how I might
benefit their business with the use of video.
So far, I've had 2 meetings with managers of chains, and I have 2 meetings next week
with a non-chain restaurant and an indoor golf-improvement centre. This is from around 20
approaches. I've been reading sales books to improve my ability to book appointments and to
close in presentations. The 2 meetings I've had so far were pretty much 'we'll take it to the operations
manager', or "we'll pass it on to marketing", since they're chains.
But the one's next week will be with the top decision makers in each company.
Anyway, you wouldn't believe the difficulty I had in even making the first approach -
believe me when I say there was a herculean level of frustration involved.
It seems silly, but I'm a naturally shy person, and walking into a business to sell
my services majorly challenged my self-esteem. There were many exercises necessary
to overcome that initial barrier. But I did it.
So I wanted to make this post as a flag in the sand to mark the point at which
I REALLY started taking action.
I also signed up to MJ's GoalSumo.com - which literally seems like the productivity tool I've been looking
for my whole life. I anticipate using it massively in the coming weeks.
In the few posts that followed, I detailed how I wanted to start a SMMA.
Just like everybody else
Anyway, a lot of life events happened that threw a bit of a spanner in the works,
but I've recently got back on the horse and I'm taking action where it matters -
actually getting clients (I'm also purely focusing on video for now).
When I made my first post, I made a whole song and dance about improving my
portfolio. This is sensible... to a point. But I already had decent examples of what I could do,
so really I should've been doing what I'm doing now.
What am I doing now?
Well, I'm putting on a suit, some nice shoes, and walking directly into businesses.
The aim being to set aside an appointment in the near future to discuss how I might
benefit their business with the use of video.
So far, I've had 2 meetings with managers of chains, and I have 2 meetings next week
with a non-chain restaurant and an indoor golf-improvement centre. This is from around 20
approaches. I've been reading sales books to improve my ability to book appointments and to
close in presentations. The 2 meetings I've had so far were pretty much 'we'll take it to the operations
manager', or "we'll pass it on to marketing", since they're chains.
But the one's next week will be with the top decision makers in each company.
Anyway, you wouldn't believe the difficulty I had in even making the first approach -
believe me when I say there was a herculean level of frustration involved.
It seems silly, but I'm a naturally shy person, and walking into a business to sell
my services majorly challenged my self-esteem. There were many exercises necessary
to overcome that initial barrier. But I did it.
So I wanted to make this post as a flag in the sand to mark the point at which
I REALLY started taking action.
I also signed up to MJ's GoalSumo.com - which literally seems like the productivity tool I've been looking
for my whole life. I anticipate using it massively in the coming weeks.
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