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Progress Thread Finally Launched!

Discussion in 'Progress/Execution Threads' started by businessbaybee, Sep 27, 2017.

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  1. Steve F
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    Steve F Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Exactly.

    I know nothing about selling clothes, but I do know somebody doing well in that space, making a living after only a short time. If you google "Zinora" you'll find his brand and should be able to see what he does on facebook, twitter, Amazon and wherever else he's marketing. I have no affiliation with his business, by the way, he's just an acquaintance!
     
  2. Striver
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    Striver Contributor Read Millionaire Fastlane

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    My defunct brain finally remembered what I wanted to say several days ago...

    Maybe it's just because I/we know what you're trying to accomplish with it, but the "just sold" pop-up on the bottom left is aggravating. But hopefully it will work with the people who think that you're actually selling that many items so fast.

    That being said... I DO like your site, as well as your products, and hope you kill it! :)
     
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  3. businessbaybee
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    businessbaybee Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    LOL I know I hate it too, looks cheesy and I wouldn't believe it. But I know a lot of people do, so I am testing it for now!
     
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  4. Striver
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    Are you sure people believe it? How many visitors have you had versus sales? Maybe something to check into...
     
  5. businessbaybee
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    businessbaybee Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    I haven't gotten enough visitors yet, my traffic is pretty low. I have gotten sales with and without it.

    A lot of my competitor stores have it installed. So I don't know, I'll leave it for a bit.
     
  6. Striver
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    Maybe that's why I have an issue with it. Been seeing it for a while now and it's always on sites with no traffic or sales, and I know it's a lie! lol

    But we, as consumers, do need some sort of social proof... I hope it works for you. Get to work on that traffic! :)
     
    Last edited: Oct 18, 2017
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  7. Laughingman21
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    Are there any A:B testing apps you can use to see if the Just Sold pop up works?
     
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  8. businessbaybee
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    businessbaybee Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    I'm not sure how to do that. I didn't know they made apps for that, thats a cool idea though!
     
  9. AlessioLC
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    Little update ?
    How things are going since the launch ? ;)
     
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  10. AlwaysWright
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    Your website looks really good. I didn't even realize that print on demand was a thing but that sounds like a great option over keeping an inventory on hand and trying to find storage for it all. How has your progress been?
     
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  11. businessbaybee
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    Hey guys, little update –

    I have been pretty busy at work so I haven't been working on it as much as I should be. I have been averaging one sale a week, which is ok I guess, and my traffic is pretty abysmal. I did completely stop Facebook ads as I felt like it wasn't right for my store. I may go back to it in the future, when I get enough traffic for my Facebook pixel to work.

    I have just really been focusing on growing my social media. I am trying to get my Facebook and Instagram followers and engagement up. Right now I'm at almost 1400 Instagram followers and 6000 Facebook followers. My goal is to get 3000 Instagram followers and 200 likes or so per post by Christmas. I am also in the process of adding many more collections such as Christmas shirts, workout shirts, etc..

    I get a lot of instagram direct messages and emails from fans of my brand wanting to model, design or be an affiliate. So this weekend, I am going to come up with an affiliate program, and hopefully then I will start to get enough traffic for conversions.

    I'm excited to get to working on it more, especially since black friday and the holiday season is coming up! I will continue to update my journey probably every month or two. Thanks for reading!! <3
     
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  12. AlessioLC
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    Really cool, hope you will find success with Christmas! That's not that far!

    Keep us updated if you got time
     
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  13. Striver
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    How many likes do you currently get, per post, with 1400 followers?
     
  14. businessbaybee
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    I was average like 150 a post and now my engagement went way down. Now I am at like 50 likes a post. But I did not change anything, so I don't know if thats one of those algorithm things.
     
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  15. Striver
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    Ugghhh, that sucks! Are you pretty active on it? Posting new designs often, or whatever you'd need to do in your case...
     
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  16. businessbaybee
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    Ya I try and post two or three times a day. My likes went up again to like 150. So I really have no idea how instagram does it, seems really random, but I'm not complaining!
     
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  17. Xeon
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    Visit google.com, type in "free t-shirt mockups". Or if you've US$6 to spare, go to graphicriver.net and buy some packs there. :blush:


    First of all, your website is amazing! Most websites look crappy but yours look so sweet I just wanna put it in my mouth!
    It looks promising for sure. You might also wanna check out izzyandliv.com for inspiration. She's also targeting people in niches and her branding looks neat.

    Regarding the shipping fees critique which someone mentioned as a bit high, maybe you can consider free shipping for US customers if your profit margins are high enough to absorb it (build about US$2.77 - US$2.90 for USPS First class free shipping into the price).

    I'm launching my own line next year, and will be watching this thread. There's another guy here (@ChapoJR) who also has a fashion thread which provides some good insight (though it's men's fashion).
    You're good in that you're using print-on-demand to launch the site, so in terms of upfront costs, you are already safe (unlike me ).o_O

    As for Instagram, I've the same issue. I started it in Apr 2017, and had average 5 - 10 comments with 100 - 200 likes even though my followers' count was less than 1000. After that, some posts got 500 - 2500 Likes, but since Sep 2017, something happened, and although I've 4K followers now, there's less than 2 comments (usually 0 - 1) and Likes average less than 200 within 24 hours. I need to pay US$6 to promote the post for it to reach 2x the Likes. I'm looking into running giveaways with people in my niche to boost follower count.

    One quick and dirty way to boost follower count fast is to visit competitors or people who like your niche, then view their followers, and manually follow 50 per day. Some will follow back, some won't. You'll end up at the 7500 Following Limit, but your followers will be around 3 - 4K.
    Then you can either manual unfollow all, or just use a service for these, and repeat.

    You can also convert your Instagram to a business account to view your statistics (it's free).

    I was on your site for 10 mins, not sure if there's some bug with the sales popup ("Someone in XXXXXX just bought...."), but it popups that every 5 - 10 seconds. Assuming it's accurate, then:

    8,640 pop-ups in a day (86,400 / 10 seconds interval) * US$15 profit per item sold = US$129,600 per day
    US$129,600 * 30 days = US$3,888,000 per month

    US$3,888,000 = "What color of pagani do you want? Will rainbow do?"

    Just kidding, good luck! :smile::thumbsup:

    PS: You're a girl but you've bigger balls than most of us, we don't dare to post our website here LOL
     
    Last edited: Nov 15, 2017 at 12:26 AM
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  18. sparechange
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    Great execution, have you considered opening up a retail store inside a mall? I think it could be a good "risk" to take, you could be exposed to thousands of customers in an impulse buying state of mind instantly. Also if you expanded into activist shirts that could be a good strategy aswell, ( #stopbullying) #stopracism etc etc. something that you could create a large "movement" with. When you are building a brand you want people to FEEL like they are part of a culture. Just like this forum. Mj could sell out fastlane forum pencils I bet, why? This forum is a culture/brand. Strongly recommend you study the greatest brands like Nike, Adidas, under armor etc. learn they're marketing and strategies. build a culture, not a store.
     
    Last edited: Nov 15, 2017 at 1:38 AM
  19. Xeon
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    I would prefer a 60" x 40" canvas print with MJ's smiling face on it with his signature, if you will. Will frame that on my bedroom wall above my bed.
     
  20. sparechange
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    . It's gotta have an inspirational quote to
     
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  21. AlessioLC
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    As i am myself building a clothing brand, related to a luxury / premium lifestyle, do you think these kind of boxes will be a better packaging (even if impacting the margins) than just sending the clothes in plastic bag ?

    I mean everyone knows that the packaging is very important, even more if it's premium, so i told myself why not deal with a chinese supplier to create 100 of those customized with my brand on them, any thoughts ?

    Thanks.
    [​IMG]
     
  22. Beijing
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    OP, you are getting sales, even if only about one per week. You've stated that the traffic you've received has been minimal, so that suggests that your conversion rate isn't bad.

    The only question now that if you boost traffic by spending a bunch of money on ads, whether your sales will amount to more or if the money invested into the ads will be more.

    If it's the former, the more money you spend on ads, the more money you'll make and you should poor every penny into ads that you have.

    Of course, don't do this right away, but do put $1000 or so over the next month into various types of ads to test conversion of traffic resulting from ads.
     
  23. Xeon
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    If you're building a premium/luxury brand with your clothing line, it's not just the packaging you need to look into, it's the material of the clothing (t-shirts in your case) and the printing quality. If you want retail-level top of the line clothing blanks to print on, print-on-demand (they use direct to garment printing) will not cut it, you'll need to get them screenprinted with plastisol/water-based inks (and that means paying upfront costs to order 24 - 50 t-shirts per design).
    As for material, you need to be looking into 100% combed ringspun cotton or better. The normal 100% cheap cotton t-shirts from china are too filmsy and scratchy. Meaning, you'll need to get samples from them and see/touch them for yourselves.

    As for packaging, some food for thought is to consider the costs. 100 pcs for these kind of boxes is too low of a quantity and will result in high cost per box, meaning your margins will be affected. The cost of shipping those 100 boxes from china to France will REALLY surprise you. If you're gonna be printing your logo on the boxes, they'll most probably charge you for the plate setup as well. Add these upfront costs up (plate + shipping + cost of 100 boxes) / 100, you'll be shocked at the price per box.

    Also, some factories might sell you 100 boxes, but they might not do printing for small orders of 100 boxes. Maybe if you try hard enough, you might find one.

    Some food for thought ;)
     
  24. AlessioLC
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    @Xeon
    I'm actually dealing with my local supplier which is actually a 30yo POD business and with multi million machinery.
    As he's now able to make any embroidery i want and saw that nobody was doing embroidery, we have been able to get awesome results on every clothes we tried (hoodie/sweat shirt, t-shirt,hat..), they've been using different brand and are able to deal with Alibaba sellers too if i want to.

    It means that if i want to bring a jean and put labels on them, they can do it.
    If i want to custom any support, they can.

    They also have the latest technology for the screenprinting or hot transfer, the result are perfect and can drop a huge number of unit in 1 hour (full system is auto')

    In short, they do everything from A to Z, even the shipping. I just have to bring my ideas, put them on a cloth with them, deal the quantity and the customization, the prices and after that it's my job to put that on the market.

    But the truth is, those boxes are so expensive for a little quantity (as you said) but i want them so badly because it's imperative for my brand, i don't want to send high-end clothes in a plastic bag..but a large quantity would cost me too much i don't have that money.
     
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  25. AlessioLC
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    Does any of you know where i can get some premium packaging for clothes for less then 2 euros please ?
    Because even on Alibaba it's expensive, they told me that i need to order at least 1.x.x.x units to be under 2 euros..

    Well, it's also due to me because i'm searching for 200 units not more, so logically it's supposed to be more expensive for the production but 3.5 euros by units it's way more than i expected.

    Thanks
     
    Last edited: Nov 18, 2017 at 6:07 PM