Hey legends, I hope you're all really well!
Please forgive the to-the-point nature of the below, I just want to bring you up to speed asap to allow for feedback on a new value-add that we are looking to get initial feedback on. Feedback on all or any of the below with brutally honest responses is both super welcome and appreciated!
___________________________________________________________________________________________________________________________________________________________
LAST 3 years (in a nutshell)
- Built up an entertainment agency over 7 years + was not prepared for Covid = lesson learned
- Lost offices and staff and was as close to bankruptcy as you can be
- Set up new co in lockdown (TOUGH!!!) focused on helping businesses to prevent what I had just gone through happening to them
- Now 2 years in, best month so far (Oct 2022) we helped over 2.5k UK business = £240k revenue @ 79% profit margin
- We've created a flywheel for that part of the business BUT the set up relies solely on 100% concentration of another business (i.e. does NOT hit the Control Commandment by a long shot) so we are using this time to build out a) something we have full control over & b) something we believe will add serious value to so many people
OTHER IMPORTANT POINTS
- I have spent a considerable amount of my life lecturing in colleges and universities, education is EXTREMELY dear to my heart
- I think the majority of the education system is f*****g ridiculous and needs a hard disrupt
NEW IDEA (also in a nutshell - again, there's a lot more to it than the below, but for MVP & initial feedback purposes...)
- Online academy that teaches individuals a mixture of self-development/mindset, entrepreneurship, health/fitness/nutrition, and relationships in an easy to adopt way, taught by people that have actually done what they are teaching and without the eye-watering course fees and failure associated with higher education
- Like a school but with math's that you'll actually use <P&L, balancing books, how to work out when the supermarket/insurance company/bank is screwing you over>; PE that will actually get you healthy & ripped <no joke, my PE teacher at school was super overweight and we only had one session per week>; Geography that will get you travelling etc etc)
- Demographic: 16-25 primarily with 'any age' overspill (same as college/Uni).
- Branding: disruptive AF!!!
- Monetisation: Subscription model + PPV courses (buy it now)
- Global opportunity? We aim to create courses that are a) easily translatable & b) mainly feature animated and interactive content so we can help people globally without unnecessary costs and resources
___________________________________________________________________________________________________________________________________________________________
*** After extensive internet research across the UK, US, AU, and EU the team and I are yet to find anything that doesn't either reek of money-grabbing, or isn't part of an old school .Gov type set up. We have been surveying young adults and asking them the simple question: What would be one thing you would take full advantage of and pay for if it was readily available to you that you think would help you to succeed with your life goals? And noticeably the main feedback we have received so far is a mixture of:
1. I want to know how to 'get out'
2. I don't want to end up like my parents
3. I want to know how to run a business
4. I want to be fitter/healthier and know how to maintain it
5. I want accountability (i.e. I know what to do but I'm rubbish at getting it done)
6. I want to know how to be happy and/or strengthen my mind
We believe we have the experience, knowledge, and caring to build a platform that caters for these individuals and gives them the opportunity to grow and be nurtured with minimal cost and maximum results. I'll stop here as I could go on for ages...
Again, any truthful feedback on any or all of the above will really help us to deliver something we believe will be extremely liberating and beneficial for a generation that have been brought up on a massively broken system.
As always, thanks MJ for opening my eyes all those years ago, and thanks for any of you reading this! If there's anything I can help you with just drop me a DM. I'll document some of the biggest lessons learned for me over the coming months and hopefully they will save some of you blood, sweat, and tears on your journey's...
Big smooch,
Lee
Please forgive the to-the-point nature of the below, I just want to bring you up to speed asap to allow for feedback on a new value-add that we are looking to get initial feedback on. Feedback on all or any of the below with brutally honest responses is both super welcome and appreciated!
___________________________________________________________________________________________________________________________________________________________
LAST 3 years (in a nutshell)
- Built up an entertainment agency over 7 years + was not prepared for Covid = lesson learned
- Lost offices and staff and was as close to bankruptcy as you can be
- Set up new co in lockdown (TOUGH!!!) focused on helping businesses to prevent what I had just gone through happening to them
- Now 2 years in, best month so far (Oct 2022) we helped over 2.5k UK business = £240k revenue @ 79% profit margin
- We've created a flywheel for that part of the business BUT the set up relies solely on 100% concentration of another business (i.e. does NOT hit the Control Commandment by a long shot) so we are using this time to build out a) something we have full control over & b) something we believe will add serious value to so many people
OTHER IMPORTANT POINTS
- I have spent a considerable amount of my life lecturing in colleges and universities, education is EXTREMELY dear to my heart
- I think the majority of the education system is f*****g ridiculous and needs a hard disrupt
NEW IDEA (also in a nutshell - again, there's a lot more to it than the below, but for MVP & initial feedback purposes...)
- Online academy that teaches individuals a mixture of self-development/mindset, entrepreneurship, health/fitness/nutrition, and relationships in an easy to adopt way, taught by people that have actually done what they are teaching and without the eye-watering course fees and failure associated with higher education
- Like a school but with math's that you'll actually use <P&L, balancing books, how to work out when the supermarket/insurance company/bank is screwing you over>; PE that will actually get you healthy & ripped <no joke, my PE teacher at school was super overweight and we only had one session per week>; Geography that will get you travelling etc etc)
- Demographic: 16-25 primarily with 'any age' overspill (same as college/Uni).
- Branding: disruptive AF!!!
- Monetisation: Subscription model + PPV courses (buy it now)
- Global opportunity? We aim to create courses that are a) easily translatable & b) mainly feature animated and interactive content so we can help people globally without unnecessary costs and resources
___________________________________________________________________________________________________________________________________________________________
*** After extensive internet research across the UK, US, AU, and EU the team and I are yet to find anything that doesn't either reek of money-grabbing, or isn't part of an old school .Gov type set up. We have been surveying young adults and asking them the simple question: What would be one thing you would take full advantage of and pay for if it was readily available to you that you think would help you to succeed with your life goals? And noticeably the main feedback we have received so far is a mixture of:
1. I want to know how to 'get out'
2. I don't want to end up like my parents
3. I want to know how to run a business
4. I want to be fitter/healthier and know how to maintain it
5. I want accountability (i.e. I know what to do but I'm rubbish at getting it done)
6. I want to know how to be happy and/or strengthen my mind
We believe we have the experience, knowledge, and caring to build a platform that caters for these individuals and gives them the opportunity to grow and be nurtured with minimal cost and maximum results. I'll stop here as I could go on for ages...
Again, any truthful feedback on any or all of the above will really help us to deliver something we believe will be extremely liberating and beneficial for a generation that have been brought up on a massively broken system.
As always, thanks MJ for opening my eyes all those years ago, and thanks for any of you reading this! If there's anything I can help you with just drop me a DM. I'll document some of the biggest lessons learned for me over the coming months and hopefully they will save some of you blood, sweat, and tears on your journey's...
Big smooch,
Lee
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