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- Oct 28, 2011
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User Power: 69%

Launched this ^ slop first. 2nd one did okay.
Changed to these ads:



$100 spent for 3 leads on the above set.
Lead quality kinda sucks across both sets of ads. (We respond via SMS instantly via AI bot... it sounds human. I follow up myself as well)
CTRs mostly around 1-1.2% (A few higher after ~1,000 impressions)
Ad Texts:
AD 1
Visual: You could clean for two hours. Or not. It’s 2026.
Headline
✨ Or not. Let’s handle it.
Primary Text
⏰ You could spend two hours cleaning.
Or… you could not.
It’s 2026. Giving up your evenings and weekends to housework isn’t required anymore.
A clean home isn’t really about the floors. It’s about how the rest of the week feels when the house is already handled.
• No mental checklist following you around
• No catching up late at night or on Sundays
We work with homeowners in London and nearby areas who want their home to feel lighter, calmer, and under control.
If you want to get started, fill out the short form here. We’ll text you quickly to understand what you’re looking for and see if we’re a good fit.
Sean at Northern Neighbour
You can also call our virtual receptionist to schedule a cleaning: (226) 458-4455
AD 2
Visual: Internal Memo: You have done enough.
Headline
You’ve done enough.
Primary Text
INTERNAL MEMO
SUBJECT: Housework
STATUS: Complete
You’ve done enough.
When the house is taken care of, your mind finally slows down.
That’s the part people usually don’t expect.
• Mornings feel easier
• Evenings feel calmer
• The week doesn’t feel like catch-up mode
We help local homeowners keep their homes consistently clean without it becoming another source of stress.
If you’d like to talk it through, fill out the intake form and we’ll text you shortly to learn what you need.
Or you can call our virtual receptionist to schedule a cleaning: ☎️ (226) 458-4455
Sean at Northern Neighbour
AD 3
Visual: I love spending all weekend cleaning. Hard pass.
Headline
Hard pass on cleaning weekends
Primary Text
“I love spending all weekend cleaning.”
Hard pass.
Weekends aren’t supposed to be for catching up on chores you didn’t have time for all week.
A properly cleaned home changes how the whole week feels:
• Less mental clutter
• Less rushing
• More space to actually relax
We work with London homeowners who want cleaning to feel handled, not looming in the background.
If you’re curious, fill out the quick form here. We’ll text you shortly to learn what you’re looking for and go from there.
Or you can call our virtual receptionist to schedule a cleaning: ☎️ (226) 458-4455
Sean at Northern Neighbour
AD 4
Visual: Instead of cleaning the house, I just turn off the lights. Someone else can handle this.
Headline
Someone else can handle this
Primary Text
☕Instead of cleaning the house,
I just turn off the lights.
We get the feeling. But you don’t have to ignore the mess to get your time back.
When cleaning is handled properly, the house stops being one more thing on your mind. That’s what we help with.
• Reliable, professional cleaning
• Clear communication
• Local, not a franchise
If you’d like to get started, fill out the short intake form and we’ll text you quickly to understand your needs.
Or you can call our virtual receptionist to schedule a cleaning: ☎️ (226) 458-4455
Sean at Northern Neighbour
Went back and forth with GPT and Gemini regarding the situation. They both said Facebook is not great for interior cleaning and Google is way better. They suggested doing a CAD $99 deep cleaning offer (just sign up for our monthly maintenance, cancel at any time).
Also to target top postal codes in my area and if the house is above 1,200 sf raise the price modestly on the phone to offset the labor cost.
Right now I'm working on switching over to google; curious what you guys think.
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