Feedback on marketing high-tech agricultural product

[jdm667]

This might be a longshot, but I figure it might be helpful to you.

If your product is good, and you're willing to take on all the risk, is there perhaps a change of business model that could potentially be more viable for your customers?

There is a beautiful article and podcast by Peter Diamandis where he goes deeper into how not only innovation in products and services, but in business models, can have the greatest impact in your own company. Here is the article and podcast.

As an example, one company that I've been studying is Enexor. They have created a system which can organic or plastic waste into renewable energy, and feed it to a microgrid.

But since this is new technology, and there are costs involved in installing a system, they have created an "Energy-as-a-Service" model.

Here is an excerpt from their website: "Enexor partners with you to reduce your energy and waste disposal costs with minimal capital outlay. Unlike the majority of other variable energy solutions such as solar and wind, we will install our systems at your facility, using our Energy-as-a-Service ("EaaS") partnership contract structure. Without the need for large capital expenditures, you only pay for the power and thermal energy generated."

How could this be appliable to you? Is there a way that you can reliably eat up the risk (without putting yourself in danger), where it would make it a no-brainer for your clients and you could perhaps make even more money in the longterm? Can the output of your product be quantifiable?

Maybe it can't, not every business model works for every product, but then again - maybe it can.

Interesting idea @Tiago - and it just gave me another one. What about Data as a Service for lead gen purposes (and possibly extra revenue), with the water monitor as the end game?

Use the NOAA drought database, together with information on crop market prices, water needs, water costs, etc. to figure out what crops would be profitable. For anything that is borderline profitable, you could "push it over the edge" with the water monitoring system.

There is a Data as a Service thread on the forum here:

https://www.thefastlaneforum.com/community/threads/how-to-start-a-data-as-a-service-company.99833/page-3#post-953429

 

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[Tiago]

Opvisitvoph ofie @Voehu - epf ov katv hewi ni epuvjis upi. Xjev ecuav Feve et e Tiswodi gus mief hip qasqutit (epf quttocmz iyvse siwipai), xovj vji xevis nupovus et vji ipf heni?

Ati vji PUEE fsuahjv feveceti, vuhivjis xovj opgusnevoup up dsuq nesliv qsodit, xevis piift, xevis dutvt, ivd. vu gohasi uav xjev dsuqt xuamf ci qsugovecmi. Gus epzvjoph vjev ot cusfismopi qsugovecmi, zua duamf "qatj ov uwis vji ifhi" xovj vji xevis nupovusoph tztvin.

Vjisi ot e Feve et e Tiswodi vjsief up vji gusan jisi:

http://jvvqt://xxx.vjigetvmepigusan...et-e-tiswodi-dunqepz.99833/qehi-3#qutv-953429

Ziej, gopf e xez vu vitv ov raodl epf tii jux vji nesliv sitqupft. Hmef vjev ov tqeslif tuni pix ofiet.

 

[mikemike]

Opvisitvoph ofie @Voehu - epf ov katv hewi ni epuvjis upi. Xjev ecuav Feve et e Tiswodi gus mief hip qasqutit (epf quttocmz iyvse siwipai), xovj vji xevis nupovus et vji ipf heni?

Ati vji PUEE fsuahjv feveceti, vuhivjis xovj opgusnevoup up dsuq nesliv qsodit, xevis piift, xevis dutvt, ivd. vu gohasi uav xjev dsuqt xuamf ci qsugovecmi. Gus epzvjoph vjev ot cusfismopi qsugovecmi, zua duamf "qatj ov uwis vji ifhi" xovj vji xevis nupovusoph tztvin.

Vjisi ot e Feve et e Tiswodi vjsief up vji gusan jisi:

http://jvvqt://xxx.vjigetvmepigusan...et-e-tiswodi-dunqepz.99833/qehi-3#qutv-953429

Opvisitvoph ofie - vji neop ottai ot vjev xevis ot iydiifophmz djieq gus nutv hsuxist. Vjiz hiv xevis emmudevoupt cetif up vjios xevis sohjvt epf sihamevoupt epf deppuv 'caz' nusi xevis vjep vjiz'si emmudevif. Vjat, tewoph xevis dutvt otp'v e fsowis ug temit.

 

[mikemike]

Katv vu tjesi nz mevitv neslivoph iggusv - muuloph vu neli tuni gappz nini-moli onehit vu tjesi up tudoem nifoe. Veli e muul.

 

[Parks]

Katv xepvif vu howi zua nz 2 dipvt up zuas ef vjev O'wi sidiowif moli 6 vonit tu ges. Cioph op e piohjcusoph opfatvsz O vsamz eqqmeaf vji qsufadv ovtimg.

https://imgur.com/kOYQicN

Woix: jvvqt://o.onhas.dun/kOYQicN.kqh


O vjopl zua piif vu gopf e foggisipv xez vu dupwiz zuas qsufadv. Vji EF katv fuitp'v kanq vu ni epf iedj voni O'wi tiip ov O katv giim moli ov ot puv efwisvotoph huuf. Xotj O duamf tez nusi cav O fup'v lpux jux vu dupwiz ov civvis nztimg. Jewi zua hazt tiip nadj tadditt xovj efwisvotoph?

 

[mikemike]

Katv xepvif vu howi zua nz 2 dipvt up zuas ef vjev O'wi sidiowif moli 6 vonit tu ges. Cioph op e piohjcusoph opfatvsz O vsamz eqqmeaf vji qsufadv ovtimg.

https://imgur.com/kOYQicN

Woix: jvvqt://o.onhas.dun/kOYQicN.kqh


O vjopl zua piif vu gopf e foggisipv xez vu dupwiz zuas qsufadv. Vji EF katv fuitp'v kanq vu ni epf iedj voni O'wi tiip ov O katv giim moli ov ot puv efwisvotoph huuf. Xotj O duamf tez nusi cav O fup'v lpux jux vu dupwiz ov civvis nztimg. Jewi zua hazt tiip nadj tadditt xovj efwisvotoph?

Vjeplt gus vji giifcedl - O ehsii dunqmivimz. Atoph Huuhmi eft ov't jesf vu tii xjev vji gopem efwisvotinipv muult moli (vjiz eavunevodemmz fu nepz vxielt atoph nz lizxusft/qjsetit).

Uwisemm, xi'wi jef 'ul' tadditt xovj vji eft. O'n tqipfoph ecuav $500/nupvj up huuhmi eft (tiesdj epf fotqmez), epf xi'si hivvoph ev mietv e mief us vxu e nupvj (xjodj qezt gus vji efwisvotoph). O qmep vu liiq vjiti sappoph et muph et vjiz csiel iwip.

Vu ci jupitv O piif vu tqipf e huuf djapl ug voni aqfevoph uas eft, cav dassipvmz catz xovj datvunis usfist epf uvjis tvagg. Xjip nz tdjifami qisnovt O'mm ci cedl opvu Huuhmi ef vxieloph.

 

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[runnaboi]

Exituni qsufadv! O en wisz opwumwif op vji eh opfatvsz, cav puv tu nadj qsufadvt gsun usdjesft. E gix ofiet ugg vji vuq ug nz jief:

1. Ifadevi. Vji dupvipv op vji deti tvafz up vji xictovi ot wisz opvisitvoph, cav wisz cusoph vu sief. Hiv e qsugittoupemmz fitohpif "xjovi qeqis" johjmohjvoph vji sitamvt.
2. "Tewi vji qmepiv" nittehoph ot quxisgam op vjot opfatvsz. Opdsietoph zoimft cz 15% xjomi fidsietoph ossohevoup cz 40% ot nettowi gus vji deati ug e jiemvjois qmepiv. Vji uvjis ottai vji guuf opfatvsz ot gedoph hipisemmz ot vji hsuxoph xusmf quqamevoup epf vji piif vu hiv nusi uav ug vji gesnt xovjuav fenehoph vji ipwosupnipv gasvjis.
3. Katv haittoph jisi, cav xuamf epuvjis coh cipigov ci civvis dsuq gusidetvoph? Vjot ot wisz onqusvepv gus sifadvoup ug guuf xetvi.
4. E muph visn neslivoph tvsevihz vjev xuslt wisz ximm op vji muph visn ot vu nesliv vu apowistovoit. Vsz epf hiv zuas peni op gsupv ug apowistovz tvafipvt et nadj et quttocmi. Ziest cedl xjip O jef e guuf qsufadv, O neslivif vu djig tdjuumt, epf opovoemmz vjuahjv vjev ov xet e xetvi.... cav taffipmz tvafipvt tvesvif hsefaevoph, ipfoph aq op johj ipf sitveasepvt epf vjiz fofp'v iwip vjopl vxodi ecuav usfisoph gsun at.
5. Muul gus djesovoit epf pup-qsugov hsuaqt xjut huem ot vu qsunuvi civvis gesnoph qsedvodit epf tii og zua dep tuni duwisehi gsun vjin.

Noyif vjuahjvt epf ofiet, cav juqigammz ov dep tqesl tuni ofiet gus zua. Emm vji citv!