Feedback needed for my local marketing services idea

[curiousmarketer]

Hello all,

I am in the middle of working out a plan to reach out to local businesses to offer marketing services. These would primarily be digital marketing, but I can also explore offline marketing if that would help generate results of the client.

Here is the angle that I am pursuing:
-Reaching out/offering this service to local businesses that can't afford to hire agencies
-Who does not have the capability/experience to find and hire freelancers/vendors for local SEO, PPC, etc. by themselves
-Are too small or only have a small budget - as a result of which they are either not approached by other sellers offering marketing/digital marketing services, or do not entertain their offers.
-Based on my experience, these are mostly "One-man businesses" like insurance agents, photographers, etc.

Since these businesses are targeting small areas, the audience size is also small - and so are their expectations in terms of deliverables. Consistent 1 or 2 leads/sales a day would make them happy. And someone who is available to answer their queries/offer suggestions & just be honest instead of using fancy agency talk.

The service would be priced economically, would be result-oriented, and not a lot of such clients would be accepted. Maybe 10 or 15 to avoid being overwhelmed with work.

The first step would be to research & come up with a plan that would actually add value to such businesses by delivering results. (increase in leads/sales etc.)

Second step would be to reach out to such business owners to see if they would be interested in trying out the service for a month.

And of course, the delivery part would be next.


Please share feedback/inputs.

Also how likely are such local business owners in the US to explore such a service, considering I am based outside the US?

Thanks & Merry Chrismas.

 

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[SEBASTlAN]

The only way to find out is to go out and do it.

 

[Miketing]

How are you planning to find the clients? And do you have any idea on the type of service you would provide?

I'd suggest specialising in just one niche and/or one service. That way, you get very good at providing results in one area, you can charge higher rates as a specialist, and you can almost copy and paste the service delivery for new clients.

 

[Johnny boy]

Hello all,

I am in the middle of working out a plan to reach out to local businesses to offer marketing services. These would primarily be digital marketing, but I can also explore offline marketing if that would help generate results of the client.

Here is the angle that I am pursuing:
-Reaching out/offering this service to local businesses that can't afford to hire agencies
-Who does not have the capability/experience to find and hire freelancers/vendors for local SEO, PPC, etc. by themselves
-Are too small or only have a small budget - as a result of which they are either not approached by other sellers offering marketing/digital marketing services, or do not entertain their offers.
-Based on my experience, these are mostly "One-man businesses" like insurance agents, photographers, etc.

Since these businesses are targeting small areas, the audience size is also small - and so are their expectations in terms of deliverables. Consistent 1 or 2 leads/sales a day would make them happy. And someone who is available to answer their queries/offer suggestions & just be honest instead of using fancy agency talk.

The service would be priced economically, would be result-oriented, and not a lot of such clients would be accepted. Maybe 10 or 15 to avoid being overwhelmed with work.

The first step would be to research & come up with a plan that would actually add value to such businesses by delivering results. (increase in leads/sales etc.)

Second step would be to reach out to such business owners to see if they would be interested in trying out the service for a month.

And of course, the delivery part would be next.


Please share feedback/inputs.

Also how likely are such local business owners in the US to explore such a service, considering I am based outside the US?

Thanks & Merry Chrismas.

I get spammed constantly for this stuff by being an owner of a lawn care business.

With that said, you’ll get results posting on craigslist in a ton of cities.

 

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[Dianne Cohen]

Hello all,

I am in the middle of working out a plan to reach out to local businesses to offer marketing services. These would primarily be digital marketing, but I can also explore offline marketing if that would help generate results of the client.

Here is the angle that I am pursuing:
-Reaching out/offering this service to local businesses that can't afford to hire agencies
-Who does not have the capability/experience to find and hire freelancers/vendors for local SEO, PPC, etc. by themselves
-Are too small or only have a small budget - as a result of which they are either not approached by other sellers offering marketing/digital marketing services, or do not entertain their offers.
-Based on my experience, these are mostly "One-man businesses" like insurance agents, photographers, etc.

Since these businesses are targeting small areas, the audience size is also small - and so are their expectations in terms of deliverables. Consistent 1 or 2 leads/sales a day would make them happy. And someone who is available to answer their queries/offer suggestions & just be honest instead of using fancy agency talk.

The service would be priced economically, would be result-oriented, and not a lot of such clients would be accepted. Maybe 10 or 15 to avoid being overwhelmed with work.

The first step would be to research & come up with a plan that would actually add value to such businesses by delivering results. (increase in leads/sales etc.)

The second step would be to reach out to such business owners to see if they would be interested in trying out the service for a month.

And of course, the delivery part would be next.


Please share feedback/inputs.

Also how likely are such local business owners in the US to explore such a service, considering I am based outside the US?

Thanks & Merry Chrismas.

I would be a potential client and am conflicted. I like the idea, but my only concern is that you will be performance-based. There is one lead company out there that you pay for leads as they come up. In other words, they sell each lead. I look at the leads but never buy them.

There are tons of companies out there selling leads. I feel all leads are of equal quality. So if you could find a way to get better quality leads, that might be interesting. Or if your prices are truly affordable compared to everyone else, I might give it a try.

I wish you luck and feel free to message me. I have made my own leads and bought several companies leads. So if you have any questions I am available.

 

[Andy Black]

I'd suggest specialising in just one niche and/or one service. That way, you get very good at providing results in one area, you can charge higher rates as a specialist, and you can almost copy and paste the service delivery for new clients.

^^^ Do this if you can!

I’ve had a lot of small local service clients. I’ve quite a few threads you might want to check out in my signature.