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- Dec 4, 2019
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Hello all,
I am in the middle of working out a plan to reach out to local businesses to offer marketing services. These would primarily be digital marketing, but I can also explore offline marketing if that would help generate results of the client.
Here is the angle that I am pursuing:
-Reaching out/offering this service to local businesses that can't afford to hire agencies
-Who does not have the capability/experience to find and hire freelancers/vendors for local SEO, PPC, etc. by themselves
-Are too small or only have a small budget - as a result of which they are either not approached by other sellers offering marketing/digital marketing services, or do not entertain their offers.
-Based on my experience, these are mostly "One-man businesses" like insurance agents, photographers, etc.
Since these businesses are targeting small areas, the audience size is also small - and so are their expectations in terms of deliverables. Consistent 1 or 2 leads/sales a day would make them happy. And someone who is available to answer their queries/offer suggestions & just be honest instead of using fancy agency talk.
The service would be priced economically, would be result-oriented, and not a lot of such clients would be accepted. Maybe 10 or 15 to avoid being overwhelmed with work.
The first step would be to research & come up with a plan that would actually add value to such businesses by delivering results. (increase in leads/sales etc.)
Second step would be to reach out to such business owners to see if they would be interested in trying out the service for a month.
And of course, the delivery part would be next.
Please share feedback/inputs.
Also how likely are such local business owners in the US to explore such a service, considering I am based outside the US?
Thanks & Merry Chrismas.
I am in the middle of working out a plan to reach out to local businesses to offer marketing services. These would primarily be digital marketing, but I can also explore offline marketing if that would help generate results of the client.
Here is the angle that I am pursuing:
-Reaching out/offering this service to local businesses that can't afford to hire agencies
-Who does not have the capability/experience to find and hire freelancers/vendors for local SEO, PPC, etc. by themselves
-Are too small or only have a small budget - as a result of which they are either not approached by other sellers offering marketing/digital marketing services, or do not entertain their offers.
-Based on my experience, these are mostly "One-man businesses" like insurance agents, photographers, etc.
Since these businesses are targeting small areas, the audience size is also small - and so are their expectations in terms of deliverables. Consistent 1 or 2 leads/sales a day would make them happy. And someone who is available to answer their queries/offer suggestions & just be honest instead of using fancy agency talk.
The service would be priced economically, would be result-oriented, and not a lot of such clients would be accepted. Maybe 10 or 15 to avoid being overwhelmed with work.
The first step would be to research & come up with a plan that would actually add value to such businesses by delivering results. (increase in leads/sales etc.)
Second step would be to reach out to such business owners to see if they would be interested in trying out the service for a month.
And of course, the delivery part would be next.
Please share feedback/inputs.
Also how likely are such local business owners in the US to explore such a service, considering I am based outside the US?
Thanks & Merry Chrismas.
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