Dannyb
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- Joined
- Nov 14, 2023
- Messages
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For context:
My name is Danny. I've spent years consulting with Fortune 500 companies such as Meta, Disney, & Fox News before I realized I can use these processes working on 8-9 figure projects in local businesses.
Now I have a digital agency that's grown from 0 leads a month to 3600 leads a month.
I saw this question multiple times so I wanted to answer it here. How do I grow my business?
There are 4 ways to generate leads for your business:
I built a funnel for my business that automatically does this for me 24/7 so that I have the ability to scale. Generating leads transitions to sales. Sales is the lifeblood to your business.
The sales lifecycle should look like:
Generate leads > Nurture leads > Sell (Convert) > Deliver > Resell & Retain
Depending on where you are and what your budget is, you can choose to outsource what is low ROI tasks vs. high ROI tasks.
Generate leads:
How do you make known what is unknown to strangers? Create content about your product or service. Call or email strangers. Reach out to friends & family. Run ads to pay for those eyeballs to come to you.
For example, you can spend 100 minutes day creating content to promote your business then use software and automation like Manychat to capture lead contact information OR you can hire a virtual assistant from Upwork/Fiverr for like $3-$10 an hour to reply to messages and set up meetings for you.
Nurture leads:
Once you have the lead's contact information, the first 5 days are the MOST IMPORTANT. You have to build trust and authority within this time frame or any longer and they're not interested. Send text, mail, and calls to show your results and how it will help them. The goal is to get them on a call/meeting so you can start selling. You can use software like Apollo to send follow up emails.
Sell (Convert):
I use a 2-step sales framework. The first call is just to get information about them. Break the ice, learn about their current situation, their goals, and their problems. The more information you get, the better.
It's like you and the prospect have two bowls of candy. Every time they ask a question, you give a piece of candy away, but every time you ask a question, they give you a piece of candy. The goal is to get as much candy as possible while giving away a small amount of important pieces of candy.
The second call is to recap the previous conversation and share your process backed with market data and the price.
After you say the price, DON'T SAY ANYTHING. Whoever talk's first loses. Let them think about what you said and digest it in their heads. This is will help them analyze the information to make a decision. If a prospect feels rushed or confused, they will not make a decision.
Record your sales calls and iterate. This is about becoming 1% better, not being the best off the bat.
Deliver:
The FIRST 90 days determines your relationship. Make the onboarding process as easy as possible once they pay. Send them a quick win, like a hand-written letter or a "lead magnet" (more on this later). Keep in contact at least twice a week through text to build the relationship. The goal is to make the whole process as positive as possible so they have a great experience.
Use a project management tool like Notion to record tasks and Slack for communication with your client.
Resell/Retain:
After you delivered your product or service, collect a testimonial. Share the results to the world and figure out how you can sell to your existing client base. Is it to offer a service/product that is the next step? For example, if I sell web design services, the next step would be to sell paid ads services to generate traffic to the website. It's easier to sell to someone you already have a good relationship with rather than finding another prospect and building the relationship again.
I've used this exact funnel to grow my business from under $1,000/month to over $10,000 a month. I've also used this to help other businesses increase their traffic by 132% and 2-4x their revenue.
There's much more I want to write, but I don't have time. If you have any questions, feel free to shoot me a message or reply in the comments.
cheers,
danny
My name is Danny. I've spent years consulting with Fortune 500 companies such as Meta, Disney, & Fox News before I realized I can use these processes working on 8-9 figure projects in local businesses.
Now I have a digital agency that's grown from 0 leads a month to 3600 leads a month.
I saw this question multiple times so I wanted to answer it here. How do I grow my business?
There are 4 ways to generate leads for your business:
- Content Creation
- Cold Outreach
- Warm Outreach
- Paid Ads
I built a funnel for my business that automatically does this for me 24/7 so that I have the ability to scale. Generating leads transitions to sales. Sales is the lifeblood to your business.
The sales lifecycle should look like:
Generate leads > Nurture leads > Sell (Convert) > Deliver > Resell & Retain
Depending on where you are and what your budget is, you can choose to outsource what is low ROI tasks vs. high ROI tasks.
Generate leads:
How do you make known what is unknown to strangers? Create content about your product or service. Call or email strangers. Reach out to friends & family. Run ads to pay for those eyeballs to come to you.
For example, you can spend 100 minutes day creating content to promote your business then use software and automation like Manychat to capture lead contact information OR you can hire a virtual assistant from Upwork/Fiverr for like $3-$10 an hour to reply to messages and set up meetings for you.
Nurture leads:
Once you have the lead's contact information, the first 5 days are the MOST IMPORTANT. You have to build trust and authority within this time frame or any longer and they're not interested. Send text, mail, and calls to show your results and how it will help them. The goal is to get them on a call/meeting so you can start selling. You can use software like Apollo to send follow up emails.
Sell (Convert):
I use a 2-step sales framework. The first call is just to get information about them. Break the ice, learn about their current situation, their goals, and their problems. The more information you get, the better.
It's like you and the prospect have two bowls of candy. Every time they ask a question, you give a piece of candy away, but every time you ask a question, they give you a piece of candy. The goal is to get as much candy as possible while giving away a small amount of important pieces of candy.
The second call is to recap the previous conversation and share your process backed with market data and the price.
After you say the price, DON'T SAY ANYTHING. Whoever talk's first loses. Let them think about what you said and digest it in their heads. This is will help them analyze the information to make a decision. If a prospect feels rushed or confused, they will not make a decision.
Record your sales calls and iterate. This is about becoming 1% better, not being the best off the bat.
Deliver:
The FIRST 90 days determines your relationship. Make the onboarding process as easy as possible once they pay. Send them a quick win, like a hand-written letter or a "lead magnet" (more on this later). Keep in contact at least twice a week through text to build the relationship. The goal is to make the whole process as positive as possible so they have a great experience.
Use a project management tool like Notion to record tasks and Slack for communication with your client.
Resell/Retain:
After you delivered your product or service, collect a testimonial. Share the results to the world and figure out how you can sell to your existing client base. Is it to offer a service/product that is the next step? For example, if I sell web design services, the next step would be to sell paid ads services to generate traffic to the website. It's easier to sell to someone you already have a good relationship with rather than finding another prospect and building the relationship again.
I've used this exact funnel to grow my business from under $1,000/month to over $10,000 a month. I've also used this to help other businesses increase their traffic by 132% and 2-4x their revenue.
There's much more I want to write, but I don't have time. If you have any questions, feel free to shoot me a message or reply in the comments.
cheers,
danny
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