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This video traces company brand value in $m over a 18 year period (2000 to 2018).
It is almost hypnotic. To see how dominate a traditional company like Coco-Cola was for so long then the internet arrives, matures and produces such a huge paradigm shift in such a short space of time.
Keep an eye out also for Nokia's demise as Apple starts to reach for the skies (2011) and Samsung gains it's footing (2012)
View: https://www.youtube.com/watch?v=BQovQUga0VE
It is almost hypnotic. To see how dominate a traditional company like Coco-Cola was for so long then the internet arrives, matures and produces such a huge paradigm shift in such a short space of time.
Keep an eye out also for Nokia's demise as Apple starts to reach for the skies (2011) and Samsung gains it's footing (2012)
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