Facebook Lead Ads - New Ad Type for Lead Gen

[blackhat]

Check this out! A new feature Facebook is testing. I'd think conversion rates would skyrocket with this.

No need to type info, or even leave Facebook. It can't get much more frictionless than that.

The ads let consumers sign up for newsletters or complete forms—think credit card applications, test-drive appointments, price quotes and customer service follow-up calls—with just two taps of the screen.

"This helps avoid a lot of the pain points usually associated with filling out forms like having to leave one app and start a form in another app and having to enter all of their information from scratch. Just a few taps and people are done," Facebook said in a blog post on Thursday.

That type of streamlining becomes possible when users allow Facebook to pull contact information—names, email addresses, phone numbers—from their profiles.

http://www.adweek.com/news/technolo...le-ads-could-cure-lead-generation-ills-165587

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)