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Facebook Ads + Google Ads Best Practices?

Marketing, social media, advertising

briani

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Hi, all.

I currently have a Google Ads and Facebook Ads campaign up that is doing decent, but feel a few tweaks related to best practices/optimization could go a long way, so looking for anyone with some advice regarding:

1. Is it possible to optimize a FB Ads campaign for 2 different events and specify which is "more important"? For example, set a Purchase event as worth $50.00, but otherwise use a Lead event, worth say $1.00?

2. With Google Ads, is there a way to force it back into learning mode or have it ignore a week or two's worth of data? We made a change that tanked the campaign and believe we know the cause. Up until that point, it had been promising. We undid the change via the "undo" in the change history log, but didn't fix the problem and I wonder if it's because it had already exited the "learning" mode and been running for 8-10 days without a conversion by that point.

Appreciate the help! Thanks.
 
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Johnny boy

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google ads is EXPENSIVE

$6000 in and 0 conversions

breakdown:
0 impressions
3 $2000 laptops I've punched a hole through trying to set it up.

Jk but this has been annoying AF trying to stay in compliance while trying to manage 4 different locations, run ads for local service ads, local search ads, and regular adwords campaigns for each of them.

Don't know if I should contact google support or the suicide hotline, at least with the suicide hotline I might get someone on the phone.
 

Kak

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google ads is EXPENSIVE

$6000 in and 0 conversions

breakdown:
0 impressions
3 $2000 laptops I've punched a hole through trying to set it up.

Jk but this has been annoying AF trying to stay in compliance while trying to manage 4 different locations, run ads for local service ads, local search ads, and regular adwords campaigns for each of them.
It’s only fun to punch expensive stuff.
 

savefox

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google ads is EXPENSIVE

$6000 in and 0 conversions

breakdown:
0 impressions
3 $2000 laptops I've punched a hole through trying to set it up.
It's pretty easy, Andy's google ads course will help!
 
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heavy_industry

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3 $2000 laptops I've punched a hole through trying to set it up.
It’s only fun to punch expensive stuff.

This reminds me of the good old days of low brain and high testosterone.

I think I punched like 3 desktop monitors and 1 laptop. I threw one monitor off the window from the third floor at one of my friends.

Never managed to punch a hole through the monitors (I tried), but they make some amazing colors.
 

constant

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This reminds me of the good old days of low brain and high testosterone.

I think I punched like 3 desktop monitors and 1 laptop. I threw one monitor off the window from the third floor at one of my friends.

Never managed to punch a hole through the monitors (I tried), but they make some amazing colors.
I need context. Did a video game make you rage? If so, then what game?

Hilarious nonetheless.
 

heavy_industry

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I need context. Did a video game make you rage? If so, then what game?
Yes, back in the day videogames were the main source of frustration. I used to get extremely angry from league of legends. Ended up permanently banned for the language I used.

I haven't played any game for a very long time. I find working much more entertaining than games.
 
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