Hi, all.
I currently have a Google Ads and Facebook Ads campaign up that is doing decent, but feel a few tweaks related to best practices/optimization could go a long way, so looking for anyone with some advice regarding:
1. Is it possible to optimize a FB Ads campaign for 2 different events and specify which is "more important"? For example, set a Purchase event as worth $50.00, but otherwise use a Lead event, worth say $1.00?
2. With Google Ads, is there a way to force it back into learning mode or have it ignore a week or two's worth of data? We made a change that tanked the campaign and believe we know the cause. Up until that point, it had been promising. We undid the change via the "undo" in the change history log, but didn't fix the problem and I wonder if it's because it had already exited the "learning" mode and been running for 8-10 days without a conversion by that point.
Appreciate the help! Thanks.
I currently have a Google Ads and Facebook Ads campaign up that is doing decent, but feel a few tweaks related to best practices/optimization could go a long way, so looking for anyone with some advice regarding:
1. Is it possible to optimize a FB Ads campaign for 2 different events and specify which is "more important"? For example, set a Purchase event as worth $50.00, but otherwise use a Lead event, worth say $1.00?
2. With Google Ads, is there a way to force it back into learning mode or have it ignore a week or two's worth of data? We made a change that tanked the campaign and believe we know the cause. Up until that point, it had been promising. We undid the change via the "undo" in the change history log, but didn't fix the problem and I wonder if it's because it had already exited the "learning" mode and been running for 8-10 days without a conversion by that point.
Appreciate the help! Thanks.
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