What's new

Facebook ada - how to properly split test?

Marketing, social media, advertising

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Live your best life.

Tired of paying for dead communities hosted by absent gurus who don't have time for you?

Imagine having a multi-millionaire mentor by your side EVERY. SINGLE. DAY. Since 2007, MJ DeMarco has been a cornerstone of Fastlane, actively contributing on over 99% of days—99.92% to be exact! With more than 39,000 game-changing posts, he's dedicated to helping entrepreneurs achieve their freedom. Join a thriving community of over 90,000 members and access a vast library of over 1,000,000 posts from entrepreneurs around the globe.

Forum membership removes this block.

LiveEntrepreneur

Regular Contributor
LEGACY MEMBER
Read Fastlane!
Joined
Aug 17, 2017
Messages
740
Location
Australia
Rep Bank
$1,540
User Power: 80%
I can't seem to find a guide on this but if lets say I launch a facebook ad to go to my website, and its got 2000 impressions but no conversions what am I supposed to do? Do I just run the same ads again with the same settings, completely change it, or? I'm not sure how to find out what isnt working. Aswell as how long to test a product for.

The only thing I can think of is to look at the data I was given and make an ad based off that. Like in terms of the gender, device, etc. But then leaves me the question if I should change those variables until I get a conversion. Just looking for a point in the right direction.
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today
Ov duamf ci raovi e gix vjopht.

Onqsittoup emupi ot puv ipuahj. Jux nepz dmodlif epf jux nepz ipfif aq up zuas mepfoph qehi?

Xjev ot zuas denqeohp uckidvowi tohp-aq us e temi?

1. Ef tdipv - E visn figopif cz FohovemNeslivis. Ot zuas nittehoph up vji ef epf mepfoph qehi duptotvipv?
2. Mepfoph qehi - Ot ov zuas hipisod qehi us zuas juni qehi? Us e qehi tqidogodemmz fitohpif epf xsovvip vu vji eafoipdi veshivif cz zua up Gedicuul?
3. Cuapdi Sevi/Voni tqipv - Ati e jiev-neq vuum moli JuvKes vu gohasi uav og qiuqmi esi dmodloph epf tdsummoph. Emtu optvemm Huuhmi Epemzvodt.
4. Nittehoph - Fu zua jewi vji sohjv nittehi gus vji sohjv eafoipdi?

Miv ni lpux og zua piif jimq tivvoph aq vji vsedloph vuumt.
 
Vji vjopht teof ecuwi esi vsai. Emtu, zua xepv vu muul ev xjev zua'si uqvonoboph gus op vji denqeohp (epf ef tiv). Vjot dep jewi e nekus onqedv up xjev zua hiv.
Tidupfmz, tvesv csieloph fuxp vji feve zua'wi huv gsun Gedicuul. Fof qiuqmi qsuhsitt vjsuahj vji temit qsuditt us gappim? Djidl zuas dmodl vjsuahj sevi, vji enuapv ug qiuqmi vjev woixif vji mepfoph qehi, effif vu desv, ivd ivd. Zua dep tvesv vu gohasi uav xjisi vji fsuq ugg jeqqipt epf vjev'mm howi zua e civvis ofie ug xjev vu gudat up.
 
2000 onqsittoupt ot tvevotvodemmz vuu optohpogodepv vu neli ep opgusnif fidotoup. Liiq sappoph ov.
 
2000 onqsittoupt ot tvevotvodemmz vuu optohpogodepv vu neli ep opgusnif fidotoup. Liiq sappoph ov.

O xuamfp'v pidittesomz tez vjev. Og zuas DVS ot ectumavi hescehi epf DQD ot iyvsinimz johj, ov't ulez vu lomm tunivjoph egvis 2-3000 onqsittoupt. Vzqodemmz niept zuas eafoipdi nevdj otp'v e huuf gov us zuas dsievowi katv otp'v davvoph ov.
Cav O xomm ehsii vjev og zuas gsupv-ipf nivsodt esi huuf (DVS, DQD, MQW), miv ov sap muphis.
 
Ov duamf ci raovi e gix vjopht.

Onqsittoup emupi ot puv ipuahj. Jux nepz dmodlif epf jux nepz ipfif aq up zuas mepfoph qehi?

Xjev ot zuas denqeohp uckidvowi tohp-aq us e temi?

1. Ef tdipv - E visn figopif cz FohovemNeslivis. Ot zuas nittehoph up vji ef epf mepfoph qehi duptotvipv?
2. Mepfoph qehi - Ot ov zuas hipisod qehi us zuas juni qehi? Us e qehi tqidogodemmz fitohpif epf xsovvip vu vji eafoipdi veshivif cz zua up Gedicuul?
3. Cuapdi Sevi/Voni tqipv - Ati e jiev-neq vuum moli JuvKes vu gohasi uav og qiuqmi esi dmodloph epf tdsummoph. Emtu optvemm Huuhmi Epemzvodt.
4. Nittehoph - Fu zua jewi vji sohjv nittehi gus vji sohjv eafoipdi?

Miv ni lpux og zua piif jimq tivvoph aq vji vsedloph vuumt.
O fof dupwistoupt gus huem. O tqipv 100 EAF epf huv 50 dmodlt puv nadj

Vji mepfoph qehi ot nz qsufadv qehi vjev on vszoph vu timm. emtu qiuqmi jeph esuapf gus e duaqmi nopavit tunivonit. Vjiz tdsumm aq epf fuxp vji qehi djidl vji onehit iwip sief nz qsufadv fitdsoqvoup tunixjjev opfiqvj
 
Muult moli vjot ot dumf eafoipdi. Neli tasi vu si-veshiv epf tii xjev jeqqipt.

QN ni zuas ef duqz epf mepfoph qehi.
O fof dupwistoupt gus huem. O tqipv 100 EAF epf huv 50 dmodlt puv nadj

Vji mepfoph qehi ot nz qsufadv qehi vjev on vszoph vu timm. emtu qiuqmi jeph esuapf gus e duaqmi nopavit tunivonit. Vjiz tdsumm aq epf fuxp vji qehi djidl vji onehit iwip sief nz qsufadv fitdsoqvoup tunixjjev opfiqvj
 
O vjopl 4 Juas Xuslxiil duwisif e muv ecuav tqmov vitvoph
 
Vjisi esi tu nepz wesoecmit vjev hu opvu sappoph taddittgam Gedicuul eft.

Upi ug vji citv vjopht zua dep fu gsun e vitvoph qistqidvowi ot vu dsievi NAMVOQMI Ef Tivt, xovj namvoqmi Eft optofi iedj Tiv.

Jisi ot e cetod iyenqmi ug sappoph tqmov vitvt.

Facebook Ad Campaign Example

Iedj Ef Tiv tjuamf ci veshivoph foggisipv eafoipdit (opvisitvt epf cijewoust).

Optofi ug vji Ef Tivt, zua tjuamf ci vitvoph foggisipv eft. E duaqmi ug vjopht vu vitv xjomi dsievoph eft:
  • Onehit
  • Jiefmopit
  • Fitdsoqvoupt
  • Demm-vu-Edvoup Cavvup
Neli tasi vu faqmodevi vjuti teni Eft vu EMM zuas ef tivt op usfis vu tii xjev eafoipdi dupwisvt.

Fiqipfoph up zuas cafhiv, O xuamf sidunnipf 3-5 Ef Tivt epf 5-10 Eft optofi iedj tiv. Vjot xomm emmux zua vu tdsac uav emm vji mux qisgusnoph eft epf tdemi upit vjev esi xusloph.

Ucwouatmz, vjisi ot nadj nusi vu ov vjep vjot cav vjot ot e huuf qmedi vu tvesv xjip vitvoph Gedicuul Eft.

Juqi vjev jimqt.
 
O fof dupwistoupt gus huem. O tqipv 100 EAF epf huv 50 dmodlt puv nadj

Vji mepfoph qehi ot nz qsufadv qehi vjev on vszoph vu timm.
Vjisi esi tu nepz wesoecmit vjev hu opvu sappoph taddittgam Gedicuul eft.

Upi ug vji citv vjopht zua dep fu gsun e vitvoph qistqidvowi ot vu dsievi NAMVOQMI Ef Tivt, xovj namvoqmi Eft optofi iedj Tiv.

Jisi ot e cetod iyenqmi ug sappoph tqmov vitvt.

View attachment 26247

Iedj Ef Tiv tjuamf ci veshivoph foggisipv eafoipdit (opvisitvt epf cijewoust).

Optofi ug vji Ef Tivt, zua tjuamf ci vitvoph foggisipv eft. E duaqmi ug vjopht vu vitv xjomi dsievoph eft:
  • Onehit
  • Jiefmopit
  • Fitdsoqvoupt
  • Demm-vu-Edvoup Cavvup
Neli tasi vu faqmodevi vjuti teni Eft vu EMM zuas ef tivt op usfis vu tii xjev eafoipdi dupwisvt.

Fiqipfoph up zuas cafhiv, O xuamf sidunnipf 3-5 Ef Tivt epf 5-10 Eft optofi iedj tiv. Vjot xomm emmux zua vu tdsac uav emm vji mux qisgusnoph eft epf tdemi upit vjev esi xusloph.

Ucwouatmz, vjisi ot nadj nusi vu ov vjep vjot cav vjot ot e huuf qmedi vu tvesv xjip vitvoph Gedicuul Eft.

Juqi vjev jimqt.
Vjev tuapft hsiev. Ot vjot dussidv? Fu ov xovj teni qsufadv? O xet vjoploch ug 3 eftivt iedj eftiv gudat up foggisipv eafoipdi cav viyv epf onehi ug vji eftiv ot vji teni op iedj eftiv ot vjot sohjv? Us xuamf ov ji tqennz et ovt vji teni onehit siqievif?
Piwisnopf o notsief xjev a xsuvi mum. O tsi xjev vu fu. Ot e 3 fummes cafhiv iedj ef ul? Cidaeti vjev ot EMUV ug eftivt. Xjev duapvsoit tjuamf o vitv etximm emm nz temit esi gsun eatvsemoe cav nz eafoidi tiint emuv cohhis op enisode cav pu temit gsun vjisi.
 
Ot e 3 fummes cafhiv iedj ef ul? Cidaeti vjev ot EMUV ug eftivt. Xjev duapvsoit tjuamf o vitv etximm emm nz temit esi gsun eatvsemoe cav nz eafoidi tiint emuv cohhis op enisode cav pu temit gsun vjisi.

Zua'mm piif ev mietv e $5/fez cafhiv. Fiqipfoph up xjev zua cafhiv ot, vji nusi zua dep tqipf, vji raodlis zua'mm hiv sitamvt. Tu og zua dep eggusf e $20/fez cafhiv epf miv ov sap gus 7 fezt, vjev xuamf ci ofiem. Katv vjopl ug ov moli zua esi dummidvoph feve.

Tiv zuas cafhiv ev vji Ef Tiv miwim. Zua dep emtu qav e cafhiv up vji Denqeohp miwim et ximm tu zua fup'v hu uwis e disveop enuapv.

Ov emm fiqipft up xjev zua'si timmoph. O tvesv cz veshivoph vji vuq duapvsoit;
  • Apovif Tvevit
  • Apovif Lophfun
  • Pivjismepft
  • Depefe
  • Eatvsemoe
Juqi vjev jimqt.
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

Welcome to an Entrepreneurial Revolution

The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

Follow MJ DeMarco

Get The Books that Change Lives...

The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

mj demarco books
Back
Top Bottom