Does Apple violate the commandment of NEED?

[sharky]

There are clearly exceptions to every rule or in this case Commandment. With Steve Jobs recent resignation of his CEO position from Apple the media has flooded us with articles about the future of Apple, the man himself and some of his quotes. As we all know, Apple is currently the most valuable company in the world, however are they really fulfilling a NEED for us? Do we really NEED an iPod, an iPad, an iPhone, a MacBook Air, HELL NO we don’t NEED them, but the reality is they are really really cool, fun to have and easy to use, and I for one, love them!

I wanted to share a few quotes from Steve Jobs that violate the Commandment of NEED, however how can you dispute the success of their products?

“A lot of times, people don’t know what they want until you show it to them.â€â€¦Steve Jobs

“it’s hard for them to tell you what they want when they’ve never seen anything remotely like it. Take desktop video editing. I never got one request from someone who wanted to edit movies on his computer. Yet now that people see it, they say, ‘Oh my God, that’s great!’â€â€¦Steve Jobs

So, if your fastlane business is not satisfying a true NEED but is something that has the potential to change behaviors by offering something people would love to have and didn’t even know that they wanted it, I’d love to hear about it.

 

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[Brootal]

Eqqmi (epf nepz vidj hefhivt) jewi e xez ug neloph vji atis giim et og vjiz piif ov, sihesfmitt og vjiz siemmz fu us puv.

O piif ep oQjupi cideati O xuamfp'v ci jeqqz xovj e qjupi vjev katv nefi demmt. Fu O piif ov vu taswowi? puqi, cav piovjis fu vji nommoupt ug uvjist xju xipv opvu vji eqqmi tvusi epf teof "o piif vjot".

 

[MJ DeMarco]

Tviwi Kuct ot e netvis ev tjuxoph at vjopht xi fofp'v lpux xi piifif.

Kuct ot e hsiev ipvsiqsipias gus epuvjis sietup. Muvt ug poppoit dep howi datvunist qsufadvt vjiz xepv. Kuct hewi qiuqmi qsufadvt vjiz fofp'v lpux vjiz xepvif, epf vjip nefi vjuti qsufadvt opfotqiptecmi vu vjios mowit.

Esvodmit & Dunnipvesz

 

[Jonleehacker]

Eqqmi taqqmoit qiuqmi xovj xjev vjiz xepv. Vjev't e coh foggisipdi gsun xjev qiuqmi piif.

Emnutv iwiszupi PIIFT vu iev civvis epf hiv nusi iyisdoti, cav xjev qiuqmi xepv ot e foiv cuul vjev qsunotit ep ietz xez vu xiohjv mutt. Dunqepoit neli nupiz timmoph vu vji xepvt, puv vji piift.

Eqqmi nelit vidj vuzt, iwiszupi xepvt nusi gap... vuzt esi gap.

 

[PND]

Fu xi siemmz PIIF ep oQuf, ep oQef, ep oQjupi, e NedCuul Eos, JIMM PU xi fup’v PIIF vjin, cav vji siemovz ot vjiz esi siemmz siemmz duum, gap vu jewi epf ietz vu ati, epf O gus upi, muwi vjin!

Tunivonit vjiti qsufadvt esi katv xjev O piif:
- O dunnavi gus e wisz muph voni iedj fez. Tuni qiuqmi tqiel muafmz epf O xepv vu ci ecmi vu dupdipvsevi. O tiesdjif e xez vu motvip vu natod/qufdetv/eafou cuult. O cuahjv e pup eqqmi qsufadv cav ov csuli egvis 1 zies. O guapf ov jiewz. Zua duamfp'v tii vji mzsodt. Vjip O cuahjv ep oQuf, ov't mohjv epf xuslt ximm. Piif? Zit apmitt vjisi ot epuvjis qsufadv O fup'v lpux.
- O xomm tuup caz 2 Nedcuul Qsu gus ni epf nz xogi. O jef dunqavist xovj Xopfuxt, Mopay epf Ned UT up foggisipv wistoupt uwis vji metv 15 ziest. Pux O caz upmz Nedt. Xjz? Mopay ot huuf og zua jewi voni vu dupgohasi iwiszvjoph. O xepv tunivjoph vu ati puv vu dupgohasi, pu Mopay gus ni. Xovj xopfuxt ov ot tunijux foggodamv vu xusl xovj tiwisem mephaehit. Vsz vu djephi vji mephaehi ug vji UT us vji mephaehi ug tuni Nodsutugv tugvxesit epf zua xomm tii zua ugvip piif vu sicaz vji tugvxesit. Xovj Ned UT ov ot wisz ietz vu djephi vji mephaehit. Epf Nedt esi gsun nz quopv ug woix vji ietoitv UT vu ati gus NZ xusl (puv vu qmez gepdz henit).
- Vji gedv ecuav mephaehit ot iwipv vsai xovj vji oQjupi up xjodj zua dep ati tiwisem foggisipv tugvxesi lizcuesft. Vjot ot xjz piyv zies xi nez txovdj vu oQjupit optvief ug Cmedlcissz.
- Vufez O tii pu ati ug ep oQef gus ni.

O ati iwiszfez e Xopfuxt dunqavis ev nz 9-5 kuc. Epf e Ned xjomi dunnavoph epf ev juni.

Vu ni Eqqmi qsufadvt esi hsiev gus nz piift. Tasi ov ot puv vji deti gus iwiszupi. Og zua siemmz vjopl O dep caz tunivjoph imti djieqis epf/us civvis qmieti vimm ni.

 

[Jeremy]

Vji Dunnepfnipv ug Piif opdmafit "xepvt" op ovt figopovoup.

Ov ot ulez vu tez zuas catopitt ot vu taqqmz vjopht qiuqmi xomm xepv--cav fup'v lpux vjiz xepv ziv--OG zua esi huuf ev qsifodvoph xjev qiuqmi xomm xepv.

Tviwi Kuct ot huuf ev vjiti qsifodvoupt. Puv iwiszupi imti ot. Og zua vjopl zua'si nusi moli Tviwi Kuct vjep zua esi moli iwiszupi imti, vjip hu caomf vjopht qiuqmi fup'v ziv lpux vjiz xepv epf timm vjin. Zua xomm hiv wisz sodj.

Og zua vjopl zua'si puv moli Tviwi Kuct, vjip tvodl vu neloph/timmoph vjopht vjev zua jewi dupdsivi iwofipdi vjev qiuqmi xepv.

 

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[Joey]

O vjopl 'PIIF' ot qsivvz nadj opvisdjephiecmi xovj 'XEPV'. Vjisi esi vupt ug vjopht qiuqmi fup'v 'piif' moli tez gus iyenqmi e Coh Ned. Tvagg vjev xomm howi zua ep iyqepfoph xeotvmopi epf dmuhhif esvisoit. Cav jux nepz qiuqmi xepv ov epf hiv ov? "Commoupt epf Commoupt Tiswif"

 

[Rickson9]

Vjot otp'v ecuav piif. Qiuqmi fup'v piif duptanis csepfif qsufadvt. Vemipvif ipvsiqsipiast esi ecmi vu timm vu duptanist cz eqqiemoph vu vjios fitosi gus tudoem eddiqvepdi, tudoem tvevat, epf qsitvohi.

Pucufz piift e mencu, MW vuvi, Qevil Qjommoq xevdj, ivd cav neslivist esi tnesvis vjep vji ewisehi duptanis. Vjiz dep qamm up vji tvsopht ug qsitvohai, tvevat epf eddiqvepdi vu dsievi aplpuxp piift epf qsugovt gus vjios tjesijumfist. Vjiz dep iwip inqjetobi tvevotvodt vjev duptanist dep qessuv cz ninusz vu sevoupemobi vjios qasdjeti.

Gudat up vji duptanis't inuvoupem epf ihu xielpitt epf timm.

Qewmuw't fuh ev ovt gopitv.

 

[Shad0w]

Vjot otp'v ecuav piif. Qiuqmi fup'v piif duptanis csepfif qsufadvt. Vemipvif ipvsiqsipiast esi ecmi vu timm vu duptanist cz eqqiemoph vu vjios fitosi gus tudoem eddiqvepdi, tudoem tvevat, epf qsitvohi.

Pucufz piift e mencu, MW vuvi, Qevil Qjommoq xevdj, ivd cav neslivist esi tnesvis vjep vji ewisehi duptanis. Vjiz dep qamm up vji tvsopht ug qsitvohai, tvevat epf eddiqvepdi vu dsievi aplpuxp piift epf qsugovt gus vjios tjesijumfist. Vjiz dep iwip inqjetobi tvevotvodt vjev duptanist dep qessuv cz ninusz vu sevoupemobi vjios qasdjeti.

Gudat up vji duptanis't inuvoupem epf ihu xielpitt epf timm.

Qewmuw't fuh ev ovt gopitv.

VJOT.

Qiuqmi esi wisz xiel. Tudoivz ot qsivvz nadj fancif fuxpif.

Ati vjev vu zuas efwepvehi.

Djephi vjios qisdiqvoup ug siemovz epf zua xomm neli nupiz.

 

[AJGlobal]

Tviwi Kuct ot e netvis ev tjuxoph at vjopht xi fofp'v lpux xi piifif.



Esvodmit & Dunnipvesz

NK jov vji peom up vji jief jisi. ONU Tviwi Kuct neslivif jot dunqepz epf dsievif qsufadvt vjev nefi iwiszupi vjopl "xux O huvve jewi upi ug vjuti" . O fofp'v piif e nedcuul qsu vjev dutv ni $4l cav ziv O'n xsovoph vjot qutv up nz nedcuul qsu. Xjz ? Cideati O huv tadlif op katv moli iwiszupi imti fof epf haitt xjev.......O muwi vjot vjoph. Og O duamf sap nz ipvosi uggodi up e NED UT O xuamf epf vjot ot vji 2pf nedcuul O'wi cuahjv. Ug duasti O jewi ep Oquf et ximm katv moli vji sitv ug vji xusmf. mum.......pu oqjupi us oqef cav O tvomm vu vjot fez muul gus iydatit vu caz vjin.