There are clearly exceptions to every rule or in this case Commandment. With Steve Jobs recent resignation of his CEO position from Apple the media has flooded us with articles about the future of Apple, the man himself and some of his quotes. As we all know, Apple is currently the most valuable company in the world, however are they really fulfilling a NEED for us? Do we really NEED an iPod, an iPad, an iPhone, a MacBook Air, HELL NO we don’t NEED them, but the reality is they are really really cool, fun to have and easy to use, and I for one, love them!
I wanted to share a few quotes from Steve Jobs that violate the Commandment of NEED, however how can you dispute the success of their products?
“A lot of times, people don’t know what they want until you show it to them.â€â€¦Steve Jobs
“it’s hard for them to tell you what they want when they’ve never seen anything remotely like it. Take desktop video editing. I never got one request from someone who wanted to edit movies on his computer. Yet now that people see it, they say, ‘Oh my God, that’s great!’â€â€¦Steve Jobs
So, if your fastlane business is not satisfying a true NEED but is something that has the potential to change behaviors by offering something people would love to have and didn’t even know that they wanted it, I’d love to hear about it.
I wanted to share a few quotes from Steve Jobs that violate the Commandment of NEED, however how can you dispute the success of their products?
“A lot of times, people don’t know what they want until you show it to them.â€â€¦Steve Jobs
“it’s hard for them to tell you what they want when they’ve never seen anything remotely like it. Take desktop video editing. I never got one request from someone who wanted to edit movies on his computer. Yet now that people see it, they say, ‘Oh my God, that’s great!’â€â€¦Steve Jobs
So, if your fastlane business is not satisfying a true NEED but is something that has the potential to change behaviors by offering something people would love to have and didn’t even know that they wanted it, I’d love to hear about it.
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