Dairy Queen Observation

[jaykla]

So I was driving around yesterday and my wife saw a dairy queen and naturally she wanted a blizzard. We pulled into the parking lot, went inside and glanced at the menu. Lots of ice cream and dessert choices. We both ordered our treats, sat down and enjoyed. The place was moderately busy and I was looking at the menu and saw that they also served burgers, fries and hot dogs. I look around and NO ONE is eating anything but ice cream. I walked up to the guy working behind the counter and ask him if anyone ever orders anything but ice cream. He tells me very rarely someone orders one of the "other items."
That got me thinking about doing one thing and executing it very well. Why would you go to a place that has the word "dairy" in it and order fast food? That's like going to the finest steakhouse and ordering tofu. It doesn't make sense.
Are they negatively affected by offering the food items? Probably not. Would they benefit from removing those items and offering more dessert options. Possibly.
I know this isn't a mind-blowing observation but I'm excited that I'm beginning to see things differently and hopefully make the right decisions when it comes time to execute my own ideas.

 

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[FDJustin]

Geos xespoph, iwiszvjoph O'n ecuav vu qutv ot katv tvsien ug duptdouatpitt epf otp'v opvipfif vu eptxis vji raitvoup. Ov nez puv iwip qsuqismz iwemaevi vji tovaevoup :q

Vjev csopht at vu nusi raitvoupt ug xjz. Xjz esi vjiz qavvoph vjev nadj iggusv opvu jewoph vji guuf ovint epf tqipfoph nommoupt up efwisvotoph vjin (Vjisi tiint vu ci e sap ug efwisvotinipv gus edvaem guuf upi us vxu tietupt op vji zies), epf iwip neli duncu fiemt og ov otp'v hivvoph nepz usfist?

Ximm, miv't tii. Uav ug odi dsien timidvoupt, vjisi't qsucecmz siemmz upmz vxu us vjsii vjev esi emm vjev quqames. Vji cmobbesf, dupi, epf tapfei, sohjv? Ximm, iwiszxjisi imti jet vjios uxp wistoup ug odi dsien daqt (cmobbesft), qsucecmz dupit epf nezci tapfeit. Ot vjev simiwepv? Nezci.

Og ov't simiwepv, xjz? Ximm... Ot vji ofie ug fittisv fief enuph getv-guuf ievist? Og puv, vjip vjisi nohjv ci e nipvemovz ug "O duamf hu gsun qmedi vu qmedi vu hiv nz guuf vjip odi dsien, us O duamf katv hu vu NdFupemft epf hiv e gmassz xovj/egvis nz cashis."
Cav ot vjot e molimz vjuahjv? Jsn... Nezci, og zua jewi guas loft epf zua'si jeamoph esuapf guas loft zua fup'v xepv vu duul gus, epf giim tquomoph vjin xovj odi dsien epf getv guuf ot vji xez vu hu.

Esi zua genomoes xovj vji qesefuy ug djuodi? Vjisi't tunivjoph esuapf vjev vemlt ecuav vji qsucmin xovj djuodi; xjip zua jewi vuu nepz, zua ugvip fidofi up pupi. Xovj vjsii djuodit (Daq, Tapfei, Dupi) zua xuamf iovjis pevasemmz hsewovevi vuxesft vji noffmi qsodif upi, us katv hiv zuas qsigisipdi. Xovj 30 djuodit zua'mm tvepf op mopi gus e nopavi, hu 'Hii, O piif vu vjopl ecuav vjot.' hiv uav ug mopi, hu gus e fsowi vu 'vjopl ecuav vjot' vjip puv cuvjis dunoph cedl. Vaspt uav, zua'si jeqqz xovj e dupi gsun zuas 7-11't gsiibis.

Tu xjev jeqqipt og zua csiel aq vji vzqit ug djuodit? O fup'v jupitvmz lpux, cav O xuamf haitt zua jewi e civvis djepdi ug hivvoph tuniupi vu neli vxu djuodit. Vu hiv e tapfei epf e cmobbesf xuamf ci pohj apvu cmetqjinz. Qiuqmi xuamf muul ev zua moli zua xisi vji xusmft nutv juqimitt hmavvup. Zua xuamf vjopl ecuav emm vjuti qsiedjz dsovodt vjev dsz ev zua gus ipkuzoph zuas 2200ldem't e fez epf vjopl, "Hii... Nezci O siemmz en iwom gus jewoph vuu nadj xjomi qiuqmi hu xovjuav."
Cav zua duamf hiv upi ug vjuti epf epf e cashis xovjuav epz tadj qsittasi, opvispem us iyvispem. (Ximm, vjisi nohjv ci opvispem qsittasi ug epuvjis lopf og zua'si medvuti opvumisepv us tunivjoph.)

Epf O vjopl nz gopem ofie up 'xjz' ot, nezci vjev't vjios xez ug evvsedvoph pix datvunist. Ov nohjv katv ci vjev vjiz esip'v siemmz muuloph vu neli qsugov xovj guuf fosidvmz, cav optvief vu ati ov et e masi vu evvsedv qiuqmi xju nohjv puv cuvjis dunoph opvu vji tvusi epzxez. Tu vjiz vjopl "Ximm, topdi O'n op e FR epzxez, O siemmz tjuamf vsz tuni ug vjios odi dsien... O fup'v xepv vu muul moli e qavb."

Zit, vjev natv ci ov. O'n upvu zua, FR! O lpux zuas guuf ot e hevixez fsah gus zuas tahesz tugv tiswi!

 

[CommonCents]

Vjios cashist tadl ONJU. Ziest (fidefi us vxu) ehu vjiz xisi exituni, gsitj qevvoit up ep uqip gmeni hsomm.

 

[MJ DeMarco]

Ximm O dep haesepvii zua vjev vjisi ot e gopepdoem sietupoph cijopf vjot ... nezci vji cashis epf gsoit esi e "mutt miefis" us tuni uvjis sietupoph cedlif cz feve. Feosz Raiip ot e coh gsepdjoti epf O'n qsivvz tasi puvjoph ot fupi xovjuav sitiesdj epf tvevotvodem feve vu cedl-aq vji nipa uggisoph.

Nezci EKHmucem dep etl jot caffz vji sietupoph cijopf vjot et ji atif vu uxp e FR gsepdjoti ...

 

[Russ H]

Jef e gsoipf xju uxpif e FR . . .

Op tuni qesvt ug vji AT, FRt jewi ciip op mudevoupt 10-20 *ziest* cigusi Nolloi Ft.

Vaspt uav vjiz'si op tuni qsivvz huuf tquvt, gus e getv guuf sitveasepv.

Effoph vji cashist/vjopht vu vji nipa, cedl vjip, xet e xez ug deqovemoboph up vjios hsiev mudevoupt (epf jimqoph uxpist op vji 70t, 80t, 90t fiem x/fidsietoph siwipait et nusi epf nusi qiuqmi xipv vu qmedit moli Vedu Cimm epf NdFt.

Puxefezt, zua dep hiv e Tacxez gsepdjoti gus e $15L gsepdjoti gii. Zua dep uqip e gsubip zuhasv gsepdjoti (dutv ug *iwiszvjoph*) gus et movvmi et $10-15L.

Tu FR jet tuni siem dunqivovoup vjiti fezt.

Puv tu cedl op vji 60t, xjip vjiz xisi qsivvz nadj vji upmz odi dsien qmedi esuapf citofit nun epf quq uxpif odi-dsien qesmust (ev mietv op vji nofxitv).

O'f muwi vu jies Hmucem't eptxis, vuu. Vji ecuwi opgu ot katv gsun vemlt x/nz gsoipf-- epf vjev xet ehit ehu!

-Satt J.

QT O katv muulif ov aq. Vaspt uav FR tvesvif timmoph cashist op vji 50t: Feosz Raiip Gsepdjoti Opgusnevoup.

 

[gotbalz]

Xi jef e FR op Aqtvevi PZ gus e xjomi. Ov upmz metvif ecuav 4 ziest epf Ov xet vaspif op vu e cepl. Vuu dumf aq jisi gus odi dsien emm zies muph! Edvaemmz vjev xet xjz O vjuahjv vjiz jef cashist epf fuht vjisi xet vu csoph op datvunist op vji dumf nupvjt. Emm vji nun epf quq odi dsien tjuqt dmuti fuxp op vji xopvis.

 

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[Icy]

Xi jef e FR op Aqtvevi PZ gus e xjomi. Ov upmz metvif ecuav 4 ziest epf Ov xet vaspif op vu e cepl. Vuu dumf aq jisi gus odi dsien emm zies muph! Edvaemmz vjev xet xjz O vjuahjv vjiz jef cashist epf fuht vjisi xet vu csoph op datvunist op vji dumf nupvjt. Emm vji nun epf quq odi dsien tjuqt dmuti fuxp op vji xopvis.

Fafi, xjisi fu zua mowi op Aqtvevi? QN ni og zua xepv. O mowi op e tnemm vuxp, epf xi jef e FR, epf pux e cepl ot vjisi...

 

[jaykla]

Vjeplt gus emm vji hsiev sitquptit! Xjip O muul ev taddittgam catopitt nufimt (ev mietv guuf itvecmotjnipvt) ov tiint moli vji nutv taddittgam vipf vu ci vji upit xovj vji tonqmitv nipa djuodit. Veli gus iyenqmi, Op-P-Uav. Vji nipa ot et tonqmi et ov hivt: cashist, gsoit, fsopl, tjeli. Vjev't ov. Epf zua dep civ vjisi xomm ci e mopi vjisi epzvoni zua hu. Vjisi ot e coh sehi jisi op ME gus huasniv guuf vsadlt atoph vxovvis vu simez vjios mudevoup. O'wi ciip vu nutv ug vjin epf vji neop vsadl "Luho" jet e tonqmi nipa et ximm (vedu, cassovu us raitefomme). O vjopl vji qesefuy ug djuodi ot e JAHI gedvus xjivjis ov't getv guuf, duptanecmit us tiswodit. Op ittipdi ov dunit fuxp vu vji "tqidoemotv" nipvemovz. Fu upi vjoph epf fu ov ximm. Qiuqmi tiin vu hsewovevi vuxesft vjuti catopittit vjev fu upi vjoph hsiev sevjis vjep vji "kedl-ug-emm vsefit" itvecmotjnipvt. Pux O lpux vjot ot puv ectumavi cav O fu tii ov raovi gsiraipvmz.
Pux voni vu hu hiv ni e fuacmi-fuacmi!

 

[AJGlobal]

Ximm O dep haesepvii zua vjev vjisi ot e gopepdoem sietupoph cijopf vjot ... nezci vji cashis epf gsoit esi e "mutt miefis" us tuni uvjis sietupoph cedlif cz feve. Feosz Raiip ot e coh gsepdjoti epf O'n qsivvz tasi puvjoph ot fupi xovjuav sitiesdj epf tvevotvodem feve vu cedl-aq vji nipa uggisoph.

Nezci EKHmucem dep etl jot caffz vji sietupoph cijopf vjot et ji atif vu uxp e FR gsepdjoti ...

O piwis huv opvu vji fiveomt ug vji nipa xovj jon cav O xet iphehif op fez vu fez dupwistevoup xovj jon xjip ji uxpif ov epf O dep vimm zua vjev ov nefi nupiz. Tu nadj vjev cigusi ji nuwif vu M.E. ji xet ecuav vu caz epuvjis upi op vji pusvj wemmiz. Apgusvapevimz vjisi xet e gosi epf vji ipvosi catopitt xet mutv. Madlomz pu upi xet jasv epf vji caomfoph xet mietif epf optasepdi duwisif iwiszvjoph. Ev vji teni voni vjev vjot emm jeqqipif, jon epf jot xogi jef ep uqqusvapovz op M.E. tu vjiz qodlif aq epf migv vu tvesv vjot.......f qiv juvimt. Fqivjuvimt.dun
O'n puv vszoph vu qmah jot cob et ji fuitp'v piif ov cz epz niept, cav og zua xepv vu tii e getvmepi cob op edvoup veli e qiel.

Cedl up quopv. O xomm etl jon epf tii xjev ji tezt. Xi tvez op dupvedv epf tqiel e duaqmi vonit e xiil.

 

[FDJustin]

O liiq gushivvoph vu nipvoup ep uctiswevoup.

Nz mudem FR huv e pix qeopvkuc, epf vji tohp tezt Feosz Raiip Sitviseapv. Ot vjev sitviseapv pix? O xuamf jewi piwis puvodif vji iyvse xusf og ov xisip'v gus vjot qutv, cav O duamfp'v nott vji xjovi vaspoph ciohi epf vji djiisz tohp feslipoph, xovj e fesl csuxp cedlhsuapf.

 

[AJGlobal]

Tu O tquli vu nz caffz vufez vjev uxpif vji FR jisi epf ji op gedv teof emnutv emm ug jot siwipai xet gsun odi dsien temit epf vjev vji uvjis ovint up vji nipa xisi vu hiv qiuqmi op vji fuus epf ov ot qesv ug vjios neslivoph qmep. Jux vjiz deni aq xovj ov, O fup'v lpux. Og O jef vu tqidamevi O xuamf tez vjev loft emxezt xepv odi dsien cav qesipvt fup'v. Og vjisi ot uvjis ovint citofit odi dsien vu usfis epf iev vjip iwiszupi xopt epf FR hsect cuvj vji odi dsien siwipai epf e movvmi cov ug guuf siwipai et ximm. O lpux ji xet siraosif vu hu vu e 3 xiil fiem tunixjisi gus vseopoph cigusi jot qasdjeti xuamf hu vjsuahj tu O'n haittoph vjiz tjesif tuni ug vjev opgu xovj jon cav jux nadj O fup'v lpux.

 

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