So I was driving around yesterday and my wife saw a dairy queen and naturally she wanted a blizzard. We pulled into the parking lot, went inside and glanced at the menu. Lots of ice cream and dessert choices. We both ordered our treats, sat down and enjoyed. The place was moderately busy and I was looking at the menu and saw that they also served burgers, fries and hot dogs. I look around and NO ONE is eating anything but ice cream. I walked up to the guy working behind the counter and ask him if anyone ever orders anything but ice cream. He tells me very rarely someone orders one of the "other items."
That got me thinking about doing one thing and executing it very well. Why would you go to a place that has the word "dairy" in it and order fast food? That's like going to the finest steakhouse and ordering tofu. It doesn't make sense.
Are they negatively affected by offering the food items? Probably not. Would they benefit from removing those items and offering more dessert options. Possibly.
I know this isn't a mind-blowing observation but I'm excited that I'm beginning to see things differently and hopefully make the right decisions when it comes time to execute my own ideas.
That got me thinking about doing one thing and executing it very well. Why would you go to a place that has the word "dairy" in it and order fast food? That's like going to the finest steakhouse and ordering tofu. It doesn't make sense.
Are they negatively affected by offering the food items? Probably not. Would they benefit from removing those items and offering more dessert options. Possibly.
I know this isn't a mind-blowing observation but I'm excited that I'm beginning to see things differently and hopefully make the right decisions when it comes time to execute my own ideas.
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