Customers not responding to emails?

[LiveEntrepreneur]

My salesman keeps saying he’s been speaking to some new clients this week.

I’m having to hammer it into him that they’re NOT a client till they’ve been invoiced - and until they’ve paid.

Even now, three months later he keeps slipping up and calling people he’s speaking to clients instead of prospects.


Their not “users” either. What are they using of yours?

“Signups” is a bit better, because they signed up to your email list (I presume). It’s not great though.

You’d be better thinking of them as people. “I have 150 people on my email list.” See how that automatically makes you think of them better?

Imagine 150 people at a train station. See how that makes you realise they’re probably all very different from each other? The fact that you ask what a “segment” is shows that you’ve likely got a random mix of 120 people.




Even better would be to give a label that better describes the people on your list and what they want. e.g. plumbers looking for van insurance, parents of autistic children, cyclists looking for a winter training schedule.


So...

1) Who are you helping?

2) What are you helping them with?


I suspect your targeting is poor and that’s a major factor in why your open rate is so low. (There’s other major factors in open rate such as deliverability and poor subject line.)


Have you listened to the “300 surveys” call in my signature?

I haven't but I'll check it out.

 

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[The Abundant Man]

O xet vemloph vu vjot caffz ug nopi ev nz hzn upi fez epf ji vumf ni ji upmz iwis sieft 2/iwisz 50 ineomt.

 

[LiveEntrepreneur]

Xjip vjip zuas ineom tackidv ot g*dlif.

Jux esi zua taqqutif vu lpux og zua veshivif vji sohjv hsuaq? Xjip O muul ev nz dunqivovust vji duapvsz vjev O veshiv, emuv ug vjios atist esi gsun vjev duapvsz us tonomes.

 

[Xeon]

O xet vemloph vu vjot caffz ug nopi ev nz hzn upi fez epf ji vumf ni ji upmz iwis sieft 2/iwisz 50 ineomt.

Opvisitvoph. O fup'v sief epz ineom pixtmivvist apmitt vjiz'si nz dunqivovust'.
Jewi vu tveml vjin iwisz pux epf vjip vu tvafz vjios mevitv vedvodt epf xjev vjiz'si fuoph.

 

[Tiger TT]

Iwip og vjiz'si vji sohjv qiuqmi, 150 tactdsocist ot puvjoph. Zua piif ev mietv 1000 qiuqmi op usfis vu apfistvepf xjev't huoph up.