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Edd--19

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Hey Fastlaners,

I have been hitting a problem with converting users into buyers. I can convert people from my ads fairly easily over to my web page, however many people will add to cart and then vanish. I am certain that something I am doing is stifling my attempts to convert people.

I'd apprectiate it if you could take a look and give me your opinions on my site and give any recommendations for improving it.

I have already searched through past posts like this and implemented some ideas (e.g. trust symbols, tidy up site, better and more pictures, etc...) but any additional insight is more than welcome. I've linked my site below.

I am aware of the white space issue on my product pages (on the left, underneath my product images) and it it being sorted.

If this helps, I am using Shopify and am teaching myself code to eventually build my own site.

Destiny Charms

Thanks guys!

Edd
 

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Stargazer

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This guy might have some brief pointers for you @Black_Dragon43

I don't know why someone would put something in the cart and then change their mind, presumably something is nagging away at them. ( I am not an online business type of person by the way)

One thing I did, and what I do on almost all sites automatically, is scroll down to see the address and landline number. No idea why I do that, maybe a generational thing.

So I saw at the bottom you have a Jewellery Store in London yet there was no address of where it was. Just your name and mobile.

I am just saying this would have stopped me going to the cart in the first place which does not really answer your question. :smile2:

You could probably have a bit more fizz in your descriptions plus an about us page.

I quite like your pieces and the prices seem quite reasonable to me and I quite like your company name too. Good ingredients!

Dan
 

Edd--19

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This guy might have some brief pointers for you @Black_Dragon43

I don't know why someone would put something in the cart and then change their mind, presumably something is nagging away at them. ( I am not an online business type of person by the way)

One thing I did, and what I do on almost all sites automatically, is scroll down to see the address and landline number. No idea why I do that, maybe a generational thing.

So I saw at the bottom you have a Jewellery Store in London yet there was no address of where it was. Just your name and mobile.

I am just saying this would have stopped me going to the cart in the first place which does not really answer your question. :smile2:

You could probably have a bit more fizz in your descriptions plus an about us page.

I quite like your pieces and the prices seem quite reasonable to me and I quite like your company name too. Good ingredients!

Dan
Thanks, Dan.

I've applied your suggestions about having an about us page and adding in my address for the store. I was initially hesitant as I didn't want to brandish it about but... realistically, how many people are going to show up? Zero.

I'll add the fizz into the product descriptions tomorrow, gotta get some beauty sleep tonight!
 

arl

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are you dropshipping?

I'd say it's a pretty generic website. It says nothing to me about your brand.
If you are not dropshipping and you have stock, I'd invest in better quality pictures of the products. Even if you are dropshipping it's probably worth it to order some products and take some pictures for both the website and social media.
 

Edd--19

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Sep 20, 2020
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are you dropshipping?

I'd say it's a pretty generic website. It says nothing to me about your brand.
If you are not dropshipping and you have stock, I'd invest in better quality pictures of the products. Even if you are dropshipping it's probably worth it to order some products and take some pictures for both the website and social media.
Thanks for taking a look, I've jotted down on my to do list that I need to give my brand more oomph.

I was originally dropshipping, but I found the lead times horrendous for the UK, I had a couple of orders and they took a month and a half to arrive (if they did) and had to refund the customers.

I've ordered in some stock and have everything to ensure that shipping goes as smoothly as possible. And I'm building up a selection of better photos. Thankfully, my girlfriend loves photography and does some modelling, so that's incredibly helpful.

This is the first time I've built a website so branding and marketing aren't necessarily my strongest suits at the moment. But, hey, that's why I'm here. You guys can help me get better, and one day I'll be able to pass it along.

If there is anything else you spotted, no matter how small, I'll happily hear it
 

OneLife

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Nov 8, 2019
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Are you taking visitors from your ad directly to the product page or to the home page?

The product descriptions look good, (although that's because I have no idea how to sell jewelry to people, but its good enough I assume)

Do you have a way of getting reviews for your products? or at-least the products you're running ads to. If you can't, I wouldn't even have a review widget on the product page. No reviews kinda turns people off.

I think with those kinds of products the ads are what's going to mostly convert people, so if you'd like send me a PM and show me your ads and I'll tell you what I think :)
 

Edd--19

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Read Millionaire Fastlane
Sep 20, 2020
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London
Are you taking visitors from your ad directly to the product page or to the home page?

The product descriptions look good, (although that's because I have no idea how to sell jewelry to people, but its good enough I assume)

Do you have a way of getting reviews for your products? or at-least the products you're running ads to. If you can't, I wouldn't even have a review widget on the product page. No reviews kinda turns people off.

I think with those kinds of products the ads are what's going to mostly convert people, so if you'd like send me a PM and show me your ads and I'll tell you what I think :)
I take them straight to the product page. None of this long winded, let them flail around my website stuff.

One of the main issues I had (using shopify) was that there was too much clutter on my checkout pages. I now force everyone to buy everything as a guest to streamline it (remember Ford's quote? "They can have it in any colour they want, as long as it's black"). The irony is, that no one has then added anything to the basket since then. I laughed hard at that.

I'm still testing my ads for the gemstones. I have a good product, the star sign necklace, that does convert okayish given that I only advertise for a day. It's a weird diminishing returns graph (a logarithmic graph).

At the moment it's around £0.50-£1 per click on Facebook and Instagram and I've only just started testing on Google.


As for the reviews, it was a decision that I'd rather be upfront and say "look, I'm new on the block and I would like to have reviews but they haven't come in yet, but if you want to write one, please go ahead, I'd love the feedback" instead of "we don't have reviews but you don't need to worry about that, trust me!"

The latter feels more trustworthy and honest in my opinion
I've got a bit more to figure out regarding my audience and sales offer. When it's a bit more refined I'll show you then
 

daivey

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Hey Fastlaners,

I have been hitting a problem with converting users into buyers. I can convert people from my ads fairly easily over to my web page, however many people will add to cart and then vanish. I am certain that something I am doing is stifling my attempts to convert people.

I'd apprectiate it if you could take a look and give me your opinions on my site and give any recommendations for improving it.

I have already searched through past posts like this and implemented some ideas (e.g. trust symbols, tidy up site, better and more pictures, etc...) but any additional insight is more than welcome. I've linked my site below.

I am aware of the white space issue on my product pages (on the left, underneath my product images) and it it being sorted.

If this helps, I am using Shopify and am teaching myself code to eventually build my own site.

Destiny Charms

Thanks guys!

Edd

I haven't read the other posts but a couple of items:
About us page:
- the formatting is quite dry (the text doesn't really stand out)
- I don't feel compelled to read it.
- maybe a video might be better (if that's possible)

Home page:
-the initial picture is too big, takes up my whole screen..
From a design perspective, usually having the Name and the categories on the same line is ideal. (less space)
 

OneLife

Contributor
I've Read UNSCRIPTED
Nov 8, 2019
53
83
112
Israel
As for the reviews, it was a decision that I'd rather be upfront and say "look, I'm new on the block and I would like to have reviews but they haven't come in yet, but if you want to write one, please go ahead, I'd love the feedback" instead of "we don't have reviews but you don't need to worry about that, trust me!"

The latter feels more trustworthy and honest in my opinion

It does feel more honest, for you.

When a person looks to buy something online he doesn't think "Oh he's the new one on the block so its fine". He thinks, consciously or subconsciously, "Can I trust this store?"

Just my 2 cents tho ;)


*What you can do is, when you start getting sales and the products are delivered, ask customers for feedback and then start adding the reviews.
 

BizyDad

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Ok, random comments about the site.

The checkout loads slow. If shipping is free, make it say so, not "calculated at next step".
You have very few products in each category, makes me think this is a fly by night organization.
And since I had my doubt about that, I googled the address and saw a row home. Not sure that's the best solution, although I get why the previous comment suggested adding it.
The Facebook page is a broken link.
The Instagram page has 9 posts.
"Coming soon" really only generates excitement when you have fans to get excited over it. To me, it sounds like you want to take my money before you have my product.

35088
3 out of the 4 have nothing to do with horoscopes.

35089

Stand out? I can barely see thing.

35090

The best decisions? Are you selling charms, albums, or peddling dating advice?

Overall the website sounds like it is making promises it can't deliver. The promise is "I buy this, I'll look better". For example, "Zirconia gives you an elegant and chic look "...

But at the end of the day, its cubic zirconia and silver...

Add more product and find a better way to present this to your audience. Who are the people that want $30-$70 silver & zirconia? I don't know, I can't hep you there.

The star themed stuff has some promise, you can find a niche audience who likes star stuff, but the prices are really low to turn a real profit.
 

Black_Dragon43

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This guy might have some brief pointers for you @Black_Dragon43
Thanks for the mention :)

Hey Fastlaners,

I have been hitting a problem with converting users into buyers. I can convert people from my ads fairly easily over to my web page, however many people will add to cart and then vanish. I am certain that something I am doing is stifling my attempts to convert people.

I'd apprectiate it if you could take a look and give me your opinions on my site and give any recommendations for improving it.

I have already searched through past posts like this and implemented some ideas (e.g. trust symbols, tidy up site, better and more pictures, etc...) but any additional insight is more than welcome. I've linked my site below.

I am aware of the white space issue on my product pages (on the left, underneath my product images) and it it being sorted.

If this helps, I am using Shopify and am teaching myself code to eventually build my own site.
Hi Edd,

I've had a look over your store.

I think the biggest issue is that the experience isn't really personalized to appeal to the target buyer. The cover image in your hero which is way too big (on Desktop) and not very representative and the headline doesn't single out your target buyer.

It does not seem to me that you have a solid idea of who your target buyers are.

Two questions:

1. What's your actual conversion rate?

and

2. What are you doing to convert abandoned carts?

And are you aware that a 1.6% conversion rate is the general average for eCom Shopify stores?


That means that generally less than 2 people out of every 100 you get in your store are going to buy. So my guess is that you're currently not profitable, and making more sales isn't going to raise your margin in any way.

The reason why your conversion rates are so low, and you guys are all struggling is because you're using an outdated business model. You try to sell via a storefront. A storefront does NOT let you control the buyer's journey. There are a thousand and one links on a page, and you can't control what the buyer will do and tailor the journey for them.

Guys who are making MILLIONS with eCom stores nowadays starting from scratch don't do this. Instead, they use SALES FUNNELS. Look at this brand, also jewelry, making millions just selling many products you can find off Aliexpress:

See that? They have a funnel. They control your buying experience from A to Z. They send TARGETTED TRAFFIC to a custom-made page, giving a SPECIFIC, TAILOR-MADE offer that they simply can't refuse. It asks JUST for the email UPFRONT before payment or any other details so that they can spam you with 15 emails in 15 days if you "add to cart" but don't complete the purchase, not to mention cross-sell you to many different items via email.

In addition, once you BUY one product before you get to order confirmation, they hit you with 3 UPSELLS, one after the other, which are much more expensive, in order to increase the average order value. So even if they have the SAME 1.6% conversion rate as a Shopify storefront, with a much higher average order value, they PROFIT off every customer, while you LOSE on every customer.

Here's how:
1000 visitors = 16 buyers for both of you = $20 in ad costs

You sell a $30 item. That's $30 in income, $20 goes to pay ads, and probably $10 goes to finance the product + shipping. You're making ZERO profit per transaction, and may even be losing money.

Compare it to them.

They sell the same item as you do, but before order confirmation, they hit with 3 upsells. On average, the total order value is $59. They have the same conversions you do. But they make $29 profit per transaction while you make 0 or lose money... that's how they beat you, and you're crying that your Shopify store isn't converting.

So over 1000 visitors, you're at $0 profit, they're at $464 of pure profit. Make that 100K visitors now, and they've banked $46,400 of pure profits, while you're struggling and working just as hard to make $0.

My advice? Study direct response marketing and set up your business on a funnel model. You can combine Shopify with Clickfunnels via something like AppTrends, so they send your order data over when they buy in Clickfunnels. Then set up a strong funnel, get their email upfront, and send 12-15 emails in the first 10 days if they abandon their carts. To people who become buyers, promote your other products organically - 3 emails a week.

Once you have people on email, you can drive them straight to your Shopify store. But get the emails via funnels.

I recommend that you study the following, they will teach you the basics about direct marketing, and how to build out your funnels.
• Dan Kennedy - No B.S. Direct Response Marketing
• Russell Brunson - DotCom Secrets
• And if you want a single, complete solution that is going to show you how to switch to the funnel model from A to Z, I recommend my course: 5-Steps to Create a Money-Making Machine (which you can find in the Marketplace). There's nothing like it on the market that explains the entire process - from identifying your target audience, to analyzing the competition, setting up your funnel, doing your positioning, advertising, and then setting up powerful email backends. In fact, some of my students have broken the million dollar mark in revenues, and I launched the course just one year ago (check the video testimonial in the Marketplace).

You have very few products in each category, makes me think this is a fly by night organization.
And since I had my doubt about that, I googled the address and saw a row home. Not sure that's the best solution, although I get why the previous comment suggested adding it.
The Facebook page is a broken link.
The Instagram page has 9 posts.
"Coming soon" really only generates excitement when you have fans to get excited over it. To me, it sounds like you want to take my money before you have my product.
Bro... do you think the average granny buying this stuff knows how to do any of this?! :rofl: If the average consumer had the time and the inclination to do this, 99.99% of eCommerce stores would be out of business.
 

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Last edited:

Edd--19

New Contributor
Read Millionaire Fastlane
Sep 20, 2020
29
16
17
London
Thanks @daivey, @OneLife, @BizyDad, and @Black_Dragon43 for reviewing my site. I've put my response into one message for ease of traversing.You can skip down to the bit with your quotes, look for you tagged name.

I haven't read the other posts but a couple of items:
About us page:
- the formatting is quite dry (the text doesn't really stand out)
- I don't feel compelled to read it.
- maybe a video might be better (if that's possible)

Home page:
-the initial picture is too big, takes up my whole screen..
From a design perspective, usually having the Name and the categories on the same line is ideal. (less space)

About Us Page:
It reads terribly as it was 9pm last night when I wrote it. I didn't have one until @Stargazer mentioned it. I plan on reviewing the content and drafting out a more captivating story to share with better formatting and then have a video version for those who prefer watching instead of reading.

Home Page:
You're right, the image iss too big I'll adjust it to a more reasonable size.
For the Name and Category perspective, that was my thinking too. Have them on the same line to save space.

I investigated big hit names Tiffany &Co., Pandora, and Swarovski, oly Pandora had their name on the same line. I thought there may have been a reason for such a move. It can easily be faulty thinking, though.

It does feel more honest, for you.

When a person looks to buy something online he doesn't think "Oh he's the new one on the block so its fine". He thinks, consciously or subconsciously, "Can I trust this store?"

Just my 2 cents tho ;)


*What you can do is, when you start getting sales and the products are delivered, ask customers for feedback and then start adding the reviews.

Reviews:
That's a very good point I didn't think of. I hadn't considered how they would take it from a sub-conscious perspective.

I like your solution and I'll implement it.

Ok, random comments about the site.

The checkout loads slow. If shipping is free, make it say so, not "calculated at next step".
You have very few products in each category, makes me think this is a fly by night organization.
And since I had my doubt about that, I googled the address and saw a row home. Not sure that's the best solution, although I get why the previous comment suggested adding it.
The Facebook page is a broken link.
The Instagram page has 9 posts.
"Coming soon" really only generates excitement when you have fans to get excited over it. To me, it sounds like you want to take my money before you have my product.

View attachment 35088
3 out of the 4 have nothing to do with horoscopes.

View attachment 35089

Stand out? I can barely see thing.

View attachment 35090

The best decisions? Are you selling charms, albums, or peddling dating advice?

Overall the website sounds like it is making promises it can't deliver. The promise is "I buy this, I'll look better". For example, "Zirconia gives you an elegant and chic look "...

But at the end of the day, its cubic zirconia and silver...

Add more product and find a better way to present this to your audience. Who are the people that want $30-$70 silver & zirconia? I don't know, I can't hep you there.

The star themed stuff has some promise, you can find a niche audience who likes star stuff, but the prices are really low to turn a real profit.

Checkout:
I didn't know that the checkout loaded slowly, in the past when I had done my own test orders it was pretty quick so thank you for highlighting this.

I have tried to get the shipping meniotned on the first page. I've seen it there a number of times and it's always bugged me. The plan on this is to head over to shopify help and see if it has been done before (which I'm willing to bet it has) and implement a solution. If not I'll research how to code it out myself.

Categories:
Yeah, it looks dreadful, on board with you there.

What may work better with this is to keep the home page as the "main category page", remove all the categoris and just link all the products from their. Each section on the home page will be for one product where they can click through to the product page. Category issue removed and with it too the "fly by night" feel.

Googling Home Page:
Not sure what you mean by this. Could be my ignorance on the topic or language. Would you mind explaining more?

Social Media Links:
Fixed the Facebook link.

Insta was only set up last week. I do need more photos and more variety. It is something that I am working on everyday, aiming for at least 1 piece of content/day whilst growing my following.

Products:
Here's the big one.

The "coming soon" heaeder is to drive up excitement and I didn't think it would've been taken negatively. Now I know. I did think of using a preorder button, but that will still suffer from the same psychological bias you mentioned. I'll take it down until I get my stock in.

The horoscope addition in the titles were for SEO. It doesn't add value so I'll remove it after writing this.

Bad marketing by me on the "Stand out" title. I'll rewrite the copy to more accurately reflect the actual value the product has.

Marketing
The marketing promise "buy this and look better" needs to improve. How? I need to research that as I am ignorant within marketing and it's practices. This is probably why it's coming off as promising something it can't deliver. That or my products are shit and I need to re-evaluate my "business".

The best selling product are the Star Sign Necklaces. I found this out by trying what you suggested and doing the star type jewellery (although it was broader, involving space styled jewellery). I tried am astrology based product and that started selling so I manoeuvred into the more into the astrology market.

As for margins, they are much better than you might think for the items. I was selling the Star Sign Necklace at £9.99 and their COGS are £0.54 with a contribution margin of £8.94/piece. This belies an issue that there is some demand but still more supply because I know you can go over to Etsy and buy them for cheaper.

Al in all, I am grateful for your input. You gave me lots of value in your post and gave me lots of problems to solve.

Thanks for the mention :)


Hi Edd,

I've had a look over your store.

I think the biggest issue is that the experience isn't really personalized to appeal to the target buyer. The cover image in your hero which is way too big (on Desktop) and not very representative and the headline doesn't single out your target buyer.

It does not seem to me that you have a solid idea of who your target buyers are.

Two questions:

1. What's your actual conversion rate?

and

2. What are you doing to convert abandoned carts?

And are you aware that a 1.6% conversion rate is the general average for eCom Shopify stores?


That means that generally less than 2 people out of every 100 you get in your store are going to buy. So my guess is that you're currently not profitable, and making more sales isn't going to raise your margin in any way.

The reason why your conversion rates are so low, and you guys are all struggling is because you're using an outdated business model. You try to sell via a storefront. A storefront does NOT let you control the buyer's journey. There are a thousand and one links on a page, and you can't control what the buyer will do and tailor the journey for them.

Guys who are making MILLIONS with eCom stores nowadays starting from scratch don't do this. Instead, they use SALES FUNNELS. Look at this brand, also jewelry, making millions just selling many products you can find off Aliexpress:

See that? They have a funnel. They control your buying experience from A to Z. They send TARGETTED TRAFFIC to a custom-made page, giving a SPECIFIC, TAILOR-MADE offer that they simply can't refuse. It asks JUST for the email UPFRONT before payment or any other details so that they can spam you with 15 emails in 15 days if you "add to cart" but don't complete the purchase, not to mention cross-sell you to many different items via email.

In addition, once you BUY one product before you get to order confirmation, they hit you with 3 UPSELLS, one after the other, which are much more expensive, in order to increase the average order value. So even if they have the SAME 1.6% conversion rate as a Shopify storefront, with a much higher average order value, they PROFIT off every customer, while you LOSE on every customer.

Here's how:
1000 visitors = 16 buyers for both of you = $20 in ad costs

You sell a $30 item. That's $30 in income, $20 goes to pay ads, and probably $10 goes to finance the product + shipping. You're making ZERO profit per transaction, and may even be losing money.

Compare it to them.

They sell the same item as you do, but before order confirmation, they hit with 3 upsells. On average, the total order value is $59. They have the same conversions you do. But they make $29 profit per transaction while you make 0 or lose money... that's how they beat you, and you're crying that your Shopify store isn't converting.

So over 1000 visitors, you're at $0 profit, they're at $464 of pure profit. Make that 100K visitors now, and they've banked $46,400 of pure profits, while you're struggling and working just as hard to make $0.

My advice? Study direct response marketing and set up your business on a funnel model. You can combine Shopify with Clickfunnels via something like AppTrends, so they send your order data over when they buy in Clickfunnels. Then set up a strong funnel, get their email upfront, and send 12-15 emails in the first 10 days if they abandon their carts. To people who become buyers, promote your other products organically - 3 emails a week.

Once you have people on email, you can drive them straight to your Shopify store. But get the emails via funnels.

I recommend that you study the following, they will teach you the basics about direct marketing, and how to build out your funnels.
• Dan Kennedy - No B.S. Direct Response Marketing
• Russell Brunson - DotCom Secrets
• And if you want a single, complete solution that is going to show you how to switch to the funnel model from A to Z, I recommend my course: 5-Steps to Create a Money-Making Machine (which you can find in the Marketplace). There's nothing like it on the market that explains the entire process - from identifying your target audience, to analyzing the competition, setting up your funnel, doing your positioning, advertising, and then setting up powerful email backends. In fact, some of my students have broken the million dollar mark in revenues, and I launched the course just one year ago (check the video testimonial in the Marketplace).


Bro... do you think the average granny buying this stuff knows how to do any of this?! :rofl: If the average consumer had the time and the inclination to do this, 99.99% of eCommerce stores would be out of business.

This was the most valuable out of all the posts so far. Thanks for following the notification and taking the time to review my site.

Experience:
I'm not targeting effectively whatsoever. I'm learning to although it is more difficult than I thought when I first started. I've read Russell Brunson and I love his book. I've added his suggestions to my site (somewhat unsuccessfully).

As mentioned above, I'll change the size of the Hero Image to be more suitable for a desktop experience.

My target buyers were intially in the Astrology Sector and I did some research that confirmed that there were roughly 2 million women, aged 18 - 40 who had some form of belief in Astrology. I then decided to target them with a Star Sign Necklace which gained interest and some sales.

However, it wasn't enough so I chose to expand into "energy enhancing jewellery". I followed Brusnon's advice and started to create a sales funnel.

I was going to use the Star Sign Necklace as a lead magnet (Free + Shipping @ £0.99) and then upsell my gemstone jewellery at £20 intervals.

I wrote a soap opera sequence from the book which my mentor said was good (I do take his advice, however he was semi-lucky in his business not a marketing pro. He sold legal high's in the UK 10 years ago and within 2 weeks of starting the local news published an article on his business to try and disparage him... only gave him free advertising and 1000's of new customers that the other businesses at the time didn't get). And had written a 29 page E-book as a free gift for the sequence to help with the final upsell.

I scraped that because I felt like a fraud for peddling something which can not be verified as true. I did not want to be the reason someone opted out of hospital treatment because "this crystal will heal me".

Hence, I have started to aim for a new market and don't truly know what it is.

Questions:
1- Conversion rate is not good. In July it was 0%, August 1.45%, and September 0.25%.

2- Not a lot to recover abandoned carts. I send out an email to those who put it in but that's a tiny fraction of those who add to cart and then never give me their email address. I focused on this issue by cleaning up my checkout page and adding Free Shipping signs everywhere relevant which, ironcially , led to 0 new add to carts in a month. I tested it and everything still works. It could be that it is slow as @BizyDad noted.

Customer Journey:
Yeah, this is big one with Marketing in my opinion.

It's not meshing well and leaves way too much to chance. Even my Google Analytics say customer behaviour on the site is erratic, at best.

I'll give the ClickFunnels course the free trial. Before I do I intend to ensure that I have everything planned out so I'm not wasting 3 days figuring stuff out.

Book Recommendations:
Bought the book recommendation for Dan Kennedy, have Russell Brunson's book.

Your Product:
Let me do a bit more research into buying your product. It looks fantastic and good value with great prospects for future income, but I try not to make impulsive decisions and make good logical ones.

But, from first impressions, it strikes well with me and I am tempted to buy it. Good work on the copy and marketing!

Overall
Thanks to all 4 of you for your input. I'm off now to execute the solutions to the problems you've mentioned.
 

BizyDad

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Bro... do you think the average granny buying this stuff knows how to do any of this?! :rofl: If the average consumer had the time and the inclination to do this, 99.99% of eCommerce stores would be out of business.

It's interesting that you think grannies are the target demographic here, I thought teenagers were.

Do I think the average consumer knows how to read, look at pictures, and click links? Yeah, I do. And I have personally taken phone calls from people wondering about a home address being used as the business address. So it happens.

Does it help you sell more courses to put down other commenters? Did I threaten your hold as the forum's ecom guy?

I disagree storefronts are dead. Just because funnels work, doesn't mean storefronts are worthless. They're two different tools.

But I guess it's about selling your millionaire making course, so say whatever bs you gotta say bro.

Not sure what you mean by this. Could be my ignorance on the topic or language. Would you mind explaining more?

I was saying googling the address, not googling the homepage. Google maps showed it wasn't a place of business. It's easy to overcome. Just mention that you are a home based business on your about us page. It's just one more way reason why people might not trust your storefront and choose not to buy.

A big advantage of using the funnel strategy is it minimizes the self-inflicted wounds. A storefront has a lot of points in the buying process that might lead to someone not trusting a store. It's something that brand builders overcome. Of course, you can always go the funnel route, and sell cheap Ali crap.

And for the record, the next time you bring up your ethics in a business conversation, and someone tries to say that you're afraid of success, tell them to f*** off. Just because someone else has only cash focused morals doesn't mean there is anything wrong with you.

I guess he feels like he's got to put you down too so he can get you to buy his course.
 

Black_Dragon43

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But I guess it's about selling your millionaire making course, so say whatever bs you gotta say bro.
I purposefully addressed you because I knew you'd be triggered, so... :rofl: :fistbump: 1-0 for me.

It's interesting that you think grannies are the target demographic here, I thought teenagers were.
I have worked with 4 different businesses in this spiritual/jewelry niche - the target customers are NOT what you would expect them to be. They are usually broken 40-60 year old women.

But anyway, I didn't mean to imply age by "granny", but rather someone without much know-how about how the internet and technology works - which is MOST eCom customers BY FAR - especially those over 40.

Do I think the average consumer knows how to read, look at pictures, and click links? Yeah, I do. And I have personally taken phone calls from people wondering about a home address being used as the business address. So it happens.
In YOUR industry, which I guess is B2B. The wonderful thing that you see when you own a direct response agency like myself, is that you see behind the hood for so many businesses, and you get a feeling for the differences between markets.

The B2B customers are smarter, and they do more research.

You should do yourself a favor and read Dan Kennedy's No BS Direct Response Marketing. One of the points, if memory doesn't fail me, is that IF people aren't upset at your marketing, then you're doing it wrong. Direct response has people like you being upset at how crass it is. It is crass, but it works.

Check out Grant Cardone for example... enroll in his webinar... and watch how you are spammed by 5/emails per day until you unsubscribe or join his coaching (I think it is) program. Why do you think he does that? Because it gets RESULTS. He has so much money, he could do any kind of marketing that he desired. Why do you think he goes for crass, hard-hitting direct response?

Does it help you sell more courses to put down other commenters? Did I threaten your hold as the forum's ecom guy?
No man, no threat, I was just having fun :)

In my honest opinion though, the things that you pointed out will not move the needle for him. They will just take a lot of work and thinking to fix.

Of course, you can always go the funnel route, and sell cheap Ali crap.
Listen now, you don't have to sell cheap Ali crap if you use sales funnels. You can sell expensive, high-quality stuff just as well, even better in fact because your backend will drum up business like crazy.

Sales funnels are just a superior business method or system when it comes to selling online, for the reasons that I have given: they help you combat decreasing conversion rates by (1) personalizing the buying experience and tailoring it to the specific target audience (which you simply CANNOT do with a storefront, because there are a thousand links on the page, and you can't control what your buyer will do), (2) increasing the average order value, so even if your conversions are the same, you can make a big profit and not just break-even, (3) allow you to set up complex backends based off purchase behaviour in one or more funnels.

Nothing you have said disproves that, except that you obviously believe that somehow, for reasons that only you know, storefronts can compete with that.

And for the record, the next time you bring up your ethics in a business conversation, and someone tries to say that you're afraid of success, tell them to f*** off. Just because someone else has only cash focused morals doesn't mean there is anything wrong with you.
I don't have cash-focused morals, I was pointing out that I don't think selling astrology is immoral. Do you?

I guess he feels like he's got to put you down too so he can get you to buy his course.
Unfortunately, I do not have a section on mindset in my course. But that is a good idea, I will be adding one because it is definitely needed. I am not putting him down, I am just saying that I went through the same thoughts he did when I first got started, and I know that those thoughts can hold you back from succeeding. And look at the facts: they DID hold him back, because he gave up on the idea after investing effort and thought into it.

Now, whether those thoughts are real, or they are a manifestation of something repressed in the unconscious is an interesting topic. Based on Freud, the idea is that when you repress something, it manifests as something DIFFERENT. So it looks like ETHICS are the problem (that is the manifestation), whereas something else is the real problem, and ETHICS the rationalization. I speculated that it may be fear of success, which is a very real thing.
 

Edd--19

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@Black_Dragon43 & @BizyDad

I'm going to go for a hybrid of your 2 approaches you're discussing.

Reason being, I'm a complete novice and I have no idea what works and need to find out what does.

I agree with @Black_Dragon43 that the arena of online selling has evolved and having more control over the customer journey through the use of click funnels is needed.

Additionally, @BizyDad is right in saying that store front websites aren't obsolete otherwise the world wouldn't still be using them. Even Project:Yourself has a storefront and a click funnels system.

I am using Alibaba for my products currently, however I aim to expand into my own product designs. Oddly enough, I had a great idea for a business that I got whilst reading unscripted but first I'll need to learn coding and check if there is a real need for it.

As for the Astrology side. I'm happy pushing it for the emotional and spiritual side. What you believe in whether it works, or not, or is a placebo doesn't matter to me. My ethics are based on don't force people to do something that they don't want to do and don't hurt people intentionally, directly or indirectly, through your actions.

I do not believe that I am self-sabotaging due to fear of success. It's more that I haven't done my research properly before stepping into this niche and assumed that there would be a viable market for this in the UK.

My thinking was off... I'm still learning how to build successful processes that will help me succeed. If it continues to happen then it may be a mindset issue. But just like me, we can't spot a trend off of 1 data point.

Coming back down to Earth from the little debate going on. You both have good points and have succeeded using different strategies and I'd be a fool to dismiss either way without learning more.

A lot of the issues, for me, are because of one simple thing...

I'm ignorant.

I want to learn & I need to learn if I want to be successful.

I'm going to tackle each of the points you've both made and check in on my results to see if anything has improved. If not, I can diagnose then and ask for more help, if they do, then great!

Any more feedback is more than welcome!
 

Redwolf

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Firstly, I give props for launching the store and seeing it through. It's a lot of crossing i's and dotting t's even getting a template store online. However, I'm gonna be a little harsh here, please look past my tone to my message.

I think you can tidy up the site, remove some wording (who needs a big description with jewelry), be honest with your buyer - this isn't high end jewelry, there is nothing "elegant" about it.
  • This Cubic Zirconia gives you a rich and gorgeous Sapphire-like colour to help add flare to your outfit,
  • The Silver chain combines effortlessly to give you an elegant look,
  • Polished and faceted into an oval to give you a sparkle in your outfit,
Stop telling the buyer what the jewelry will do. I'm sure someone better with ecom experience can chime in with better copy... and/or use more photos or VIDEOS if you can. You could instead talk about how pure the silver is, is it nickel coated, etc... or whatever other worries people have with not expensive jewelry. $30-$70 isn't "cheap cheap" jewelry, but it's not pricey either...

Do some guerrilla interview style videos maybe??? Take your product out, have a (female) buddy film you getting REAL reactions from people. Maybe even buy an actual bluetooth handheld microphone, which will make it seem a little more legit. I would also concentrate mostly on reactions from your desired target audience (teenage girls?) I don't know anything about jewelry.

Also your instagram channel is weak - 9 posts? Either post a lot more, or take it off the footer.

Your refund policy screams "cheap merchandise with huge markup" to me. If a seller says "just keep it", then that means it costs so little that it's not even worth your time to re-inventory it. The sustainable environment mantra seems kinda fake - who says that with regards to jewelry? I would instead have a policy saying you'll pay for return shipping if they are dissatisfied.

Like black dragon says, perhaps have a specific page for ppc leads. I agree a better funnel is good; HOWEVER I absolutely loathe this page: https://offer.projectyourself.com/natural-white-chalcedony-positivity-bracelet/ I would close that tab in about 2 seconds if I landed there. That page SCREAMS shit merchandise and shady seller to me. I'm sure that page converts like crazy and it makes a lot of money. I'm not the target buyer obviously... I have self esteem.

I'm also in the camp of take off your home address from the store. If someone google's it (maybe to come see the merchandise in person) and sees the residential neighborhood, that is super weird... unless you've already told your "home based business story". Please don't. Nobody wants to buy jewelry from a home based business.

Edit: Unless it's unique, custom jewelry.
 
Last edited:

BizyDad

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@Black_Dragon43 & @BizyDad

I'm going to go for a hybrid of your 2 approaches you're discussing.

Reason being, I'm a complete novice and I have no idea what works and need to find out what does.

I agree with @Black_Dragon43 that the arena of online selling has evolved and having more control over the customer journey through the use of click funnels is needed.

Additionally, @BizyDad is right in saying that store front websites aren't obsolete otherwise the world wouldn't still be using them. Even Project:Yourself has a storefront and a click funnels system.

I am using Alibaba for my products currently, however I aim to expand into my own product designs. Oddly enough, I had a great idea for a business that I got whilst reading unscripted but first I'll need to learn coding and check if there is a real need for it.

As for the Astrology side. I'm happy pushing it for the emotional and spiritual side. What you believe in whether it works, or not, or is a placebo doesn't matter to me. My ethics are based on don't force people to do something that they don't want to do and don't hurt people intentionally, directly or indirectly, through your actions.

I do not believe that I am self-sabotaging due to fear of success. It's more that I haven't done my research properly before stepping into this niche and assumed that there would be a viable market for this in the UK.

My thinking was off... I'm still learning how to build successful processes that will help me succeed. If it continues to happen then it may be a mindset issue. But just like me, we can't spot a trend off of 1 data point.

Coming back down to Earth from the little debate going on. You both have good points and have succeeded using different strategies and I'd be a fool to dismiss either way without learning more.

A lot of the issues, for me, are because of one simple thing...

I'm ignorant.

I want to learn & I need to learn if I want to be successful.

I'm going to tackle each of the points you've both made and check in on my results to see if anything has improved. If not, I can diagnose then and ask for more help, if they do, then great!

Any more feedback is more than welcome!

Good for you @Edd--19

I'll say this. Black_Dragon has a lot of good points, and you'll get sales faster with his tactics. You had asked for feedback on a website, so that's what I provided in a limited amount of time. He's right that my critiques won't move the needle as much, but I was just trying to point out things I thought others would miss.

If making a living with Ali products is your goal, start with funnels, move towards your own shop with your own products, then build a brand.

As a newbie, if you try to focus on all that at once, you're likely to burn out and it'll take longer to master any facet of it.

I purposefully addressed you because I knew you'd be triggered, so... :rofl: :fistbump: 1-0 for me.


I have worked with 4 different businesses in this spiritual/jewelry niche - the target customers are NOT what you would expect them to be. They are usually broken 40-60 year old women.

But anyway, I didn't mean to imply age by "granny", but rather someone without much know-how about how the internet and technology works - which is MOST eCom customers BY FAR - especially those over 40.


In YOUR industry, which I guess is B2B. The wonderful thing that you see when you own a direct response agency like myself, is that you see behind the hood for so many businesses, and you get a feeling for the differences between markets.

The B2B customers are smarter, and they do more research.

You should do yourself a favor and read Dan Kennedy's No BS Direct Response Marketing. One of the points, if memory doesn't fail me, is that IF people aren't upset at your marketing, then you're doing it wrong. Direct response has people like you being upset at how crass it is. It is crass, but it works.

Check out Grant Cardone for example... enroll in his webinar... and watch how you are spammed by 5/emails per day until you unsubscribe or join his coaching (I think it is) program. Why do you think he does that? Because it gets RESULTS. He has so much money, he could do any kind of marketing that he desired. Why do you think he goes for crass, hard-hitting direct response?


No man, no threat, I was just having fun :)

In my honest opinion though, the things that you pointed out will not move the needle for him. They will just take a lot of work and thinking to fix.


Listen now, you don't have to sell cheap Ali crap if you use sales funnels. You can sell expensive, high-quality stuff just as well, even better in fact because your backend will drum up business like crazy.

Sales funnels are just a superior business method or system when it comes to selling online, for the reasons that I have given: they help you combat decreasing conversion rates by (1) personalizing the buying experience and tailoring it to the specific target audience (which you simply CANNOT do with a storefront, because there are a thousand links on the page, and you can't control what your buyer will do), (2) increasing the average order value, so even if your conversions are the same, you can make a big profit and not just break-even, (3) allow you to set up complex backends based off purchase behaviour in one or more funnels.

Nothing you have said disproves that, except that you obviously believe that somehow, for reasons that only you know, storefronts can compete with that.


I don't have cash-focused morals, I was pointing out that I don't think selling astrology is immoral. Do you?


Unfortunately, I do not have a section on mindset in my course. But that is a good idea, I will be adding one because it is definitely needed. I am not putting him down, I am just saying that I went through the same thoughts he did when I first got started, and I know that those thoughts can hold you back from succeeding. And look at the facts: they DID hold him back, because he gave up on the idea after investing effort and thought into it.

Now, whether those thoughts are real, or they are a manifestation of something repressed in the unconscious is an interesting topic. Based on Freud, the idea is that when you repress something, it manifests as something DIFFERENT. So it looks like ETHICS are the problem (that is the manifestation), whereas something else is the real problem, and ETHICS the rationalization. I speculated that it may be fear of success, which is a very real thing.

I see. So it was a personal put down, to "trigger" me. I didn't want to jump to that conclusion, but kudos to you for owning the pettiness. Cool.

I would say sales funnels are an easier way to get started selling online. Like you pointed out, you can control a lot more of the variables that way. I'm not trying to disprove that, that's obvious to me.

I do think your direct response tactics biases your assessment of the average internet user. Your target demographic(s) click social ads, buys off sales funnels, and respond to direct marketing tactics like repetitive emailing. These people tend to be a less sophisticated internet user. Not always. Just generally.

And since that's all you see, you think that's all there is and 99% of ecom would fail if they cater to actual real thinking human beings. Okay...

In contrast, I run an SEM agency. People who use search engines to find businesses tend to do a little more research. Not always. Just generally.

My best year my client's did $300M in business. A fraction of that was ecommerce, another faction was services (B2B & B2C) most of it was real estate. So yes, I do see a different kind of average internet user than you do. Then again, maybe not that different, I've already mentioned recently divorced women aged 40-55 as an internet demographic.

Still, it's possible for two people to have a different perspectives and for both to be right. I'm glad Edd saw that.

Another way we might differ in perspective is I always think about how to best position a company for exit. Maybe that's because I've peered under the hood of 1000's of companies. To maximize business value for exit, a brand and a storefront are a solid way to go. Funnels don't give you the same brand equity or goodwill.

Look at a company like Tuft and Needle. They began on Amazon. They turned to direct response. They became millionaires that way. Great model. But they didn't stop there. They built their own site. Then they opened stores. Then they got acquired. 6 years to true fastlane money.

But everyone says storefronts are dead.

I guarantee you they got acquired (instead of some others) because they opened physical stores.

Meanwhile, it sounds like you're convinced that the easiest way to make online sales is the best way to make online sales.

Nothing you have said disproves that, except that you obviously believe that somehow, for reasons that only you know, storefronts can compete with that.

That's not incorrect thinking, so I'm not trying to disprove it.

It's incomplete thinking, so I'm adding on top of it.

But I am far from the only person to understand this stuff.

If you want to maximize your business' asset value, your "direct marketing/funnels is the only way to go" mindset may be holding you back. I'm not taking a shot at you by saying that, we've all had thinking that held us back.

There's just something about you @Black_Dragon43 makes me think I've been reading Dan Kennedy books longer than you've been alive. Hey, I'm glad his books have helped you. If you ever have the chance, you should definitely meet him. Dude has some stories to tell. It's a shame you might not get the chance. But to your point, I'm perfectly comfortable with crass marketing. That's not my issue.

I don't understand why you don't just let your expertise shine through without feeling the need to trigger folks or neg folks or say derogatory things about them. If that's what you call "having fun", more power to you I guess.

Look, you're obviously a smart dude. You don't have to put people down to build yourself up. You choose to. With your marketing skills, you don't have to prey on 40-60 yr old "broken" women. You choose to.

Unsophisticated grannies who are broken and not comfortable with the internet. Just look at the words you use to describe a demographic you target. You're a copywriter. You have to know your words are revealing your thoughts.

I don't have cash-focused morals

Uh-huh. You're obviously a paragon of virtue. My mistake. Strong moral compass. Won't happen again.

Rather the emphasis is on "emotional/spiritual healing". That's a very subjective thing, and some people find that this stuff helps them. Does that make it "verified as true"? Well, certainly, for those people it seems to. For others maybe not.

Yeah, you're really helping those broken grannies turn things around with that subjective thinking, maybe it works/maybe it doesn't attitude, those charm bracelets, astrology, and bully Cardone tactics. Super moral there, chief. Totally a stand up business. I get it now!

(If that's not a Freudian rationalization, I don't know what is.)

I was pointing out that I don't think selling astrology is immoral. Do you?

You're asking my opinion? My opinion is you should totally be selling your course to those broken grannies!

They don't get tech, you can reveal the mystery! The sales letter practically writes itself...

I'm expect none of what I say matters to you; hopefully these comments help someone else reading this thread.
 

Black_Dragon43

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I see. So it was a personal put down, to "trigger" me. I didn't want to jump to that conclusion, but kudos to you for owning the pettiness. Cool.
More like a joke/prank. I guess though you don't appreciate that, you prefer boring. Fair enough. :arghh:

Though I will tell you this - strange that you have no problem accusing someone you don't even know multiple times in the forum, but you can't even take a joke they make to you without bursting in flames and feeling "put down". I'm not sure how I put you down. I just said that many of the factors you mentioned will not move the needle for him, and consumers do not spend their valuable time checking a business out in that detail for a $30 piece of jewelery. You even agreed. That's all I had said. I implied nothing about your personal capabilities. So if that is true, then is it a mistake for him to spend his time doing those small things first, rather than doing the things that move the needle for him first?

I do think your direct response tactics biases your assessment of the average internet user. Your target demographic(s) click social ads, buys off sales funnels, and respond to direct marketing tactics like repetitive emailing. These people tend to be a less sophisticated internet user. Not always. Just generally.
That's not entirely true. Business owners pay me to consult with them. Not only do I sell myself to business owners, I also have to often consult with people who need business development advice. Direct marketing tactics are not what I always use. I have a 360 understanding of the marketing process, though having said that, I do think direct response is the most effective. It's the only one that can be proven to work.

And since that's all you see, you think that's all there is and 99% of ecom would fail if they cater to actual real thinking human beings. Okay...
That's what I think about most marketers/consultants out there. They specialize in one small thing. I don't. I've consulted clients in B2B & B2C, with all sorts of marketing challenges, including content marketing, direct response, SEM/SEO, brand marketing - basically across the board. I think of myself as someone with a global understanding of marketing. I still have clients I do content marketing for, for example. They represent a tiny percentage of revenue now, but they are there.

My best year my client's did $300M in business. A fraction of that was ecommerce, another faction was services (B2B & B2C) most of it was real estate.
Great, how much of that was due to you?

Still, it's possible for two people to have a different perspectives and for both to be right.
Sure, I didn't say storefronts don't have a place. They do, and they work well as the backend to a funnel.

He has actually survived and is recovering since then :)

Uh-huh. You're obviously a paragon of virtue. My mistake. Strong moral compass. Won't happen again.
Well, actually yes, very strong moral compass. I turn down clients who want to pay me to help them do something immoral. Last week I turned down a guy who wanted us to build a funnel for him for a cash gifting business (ie, SCAM): Cash Tracking System a Scam or Legitimate? | Reviews - ScamXposer

I also turn down all sex-related businesses. So I'm not sure what you're talking about. You should have a look at most people in the direct response industry who DON'T do this by the way.

I don't understand why you don't just let your expertise shine through without feeling the need to trigger folks or neg folks or say derogatory things about them.
Because I get bored... I prefer to have fun. You probably prefer to be boring and carry yourself out that way. Your choice.

Look, you're obviously a smart dude. You don't have to put people down to build yourself up. You choose to. With your marketing skills, you don't have to prey on 40-60 yr old "broken" women. You choose to.
I don't prey on broken 40-60 year old women. And I don't put people down.

Unsophisticated grannies who are broken and not comfortable with the internet. Just look at the words you use to describe a demographic you target. You're a copywriter. You have to know your words are revealing your thoughts.
Yes, they are revealing the fact I have a clear picture of who I need to craft my marketing for when I'm working with these clients.

Yeah, you're really helping those broken grannies turn things around with that subjective thinking, maybe it works/maybe it doesn't attitude, those charm bracelets, astrology, and bully Cardone tactics. Super moral there, chief. Totally a stand up business. I get it now!
I haven't studied astrology in-depth, I can't pronounce myself on it. It does seem like there might not be a direct physical benefit to it, BUT there may very well be a spiritual/emotional benefit. Lots of those broken 40-60 year old women are very happy with their purchases and report feeling better afterwards. What am I supposed to say, "oh, they're deluded", right? I just take their word for it, and move on.

As for Cardone, I don't like many things about the guy, but he's been very very successful. Why do you think? Imagine if you could have spoken to Cardone before he became successful. Do you think your advice would have helped him become as successful or more, or prevented him from reaching his current level of performance?

You're asking my opinion? My opinion is you should totally be selling your course to those broken grannies!
I would sell it to them, if it could help them. It can't, they don't find it useful, so I have to sell it to people who do... for example people who own eCom stores, which will actually become the main focus of the third version of the course. I have worked with many million-dollar stores... making a heap of money is easy in eCom vs other businesses.
 

G Man

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Some quick thoughts;
1. many of your photos are low resolution. looks cheap and nasty. when buying jewellery everything has to look top end, even if the prices aren't
2. your logo is too small imho. looks shy. Show confidence, make it bigger, seem proud of your brand.
3. i think the lack of address was mentioned, get a virtual office mailbox, its like a p.o box but with a full address, looks professional
4. Is your traffic who are not converting from outside the UK? Maybe when they see cost of shipping they quit.
 

dg416

PARKED
Jun 1, 2020
1
0
1
Live In Kentucky
Hey Fastlaners,

I have been hitting a problem with converting users into buyers. I can convert people from my ads fairly easily over to my web page, however many people will add to cart and then vanish. I am certain that something I am doing is stifling my attempts to convert people.

I'd apprectiate it if you could take a look and give me your opinions on my site and give any recommendations for improving it.

I have already searched through past posts like this and implemented some ideas (e.g. trust symbols, tidy up site, better and more pictures, etc...) but any additional insight is more than welcome. I've linked my site below.

I am aware of the white space issue on my product pages (on the left, underneath my product images) and it it being sorted.

If this helps, I am using Shopify and am teaching myself code to eventually build my own site.

Destiny Charms

Thanks guys!

Edd
The fuzzy letters on the 1st page
I highly recommend a design course
Skillshare has one Vako S. has one using Figma
 

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