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Critical Mass vs. Automation

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Rain

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Let's say your goal is to make $600,000 a year passively ($50,000 a month).

Would you build a business worth millions and eventually try to sell it for a whopping $12 million? ($12 million invested at a conservative 5% per year yields $600,000 a year in passive income.)

Or would you "simply" build a business that earns $600,000 a year (after expenses), and then focus your efforts on automating it?

Both have their challenges, as does any Fastlane endeavor, but which do you prefer?

Automating a business may not be easy, but is it easier than multiplying the size of the business by 20 (approximately), and then finding a buyer?

Building a multi-million-dollar business may not be easy, but is it easier than risking your business getting damaged or going bankrupt in a volatile economy and marketplace, with decreasing (real) wealth and increasing government regulation?

Automation, while great, can take a lot of control out of your hands, which leaves you open to additional risk. Making the millions up front is easier said than done, but once you have them, you have them (although, you are still at risk of the dollar imploding... but, I guess, who isn't?).

Fastlaners, what are your thoughts/plans/ideas?
 
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"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
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"INSANE QUALITY OF PEOPLE"
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O'wi qistupemmz dupdmafif vjev xjomi vjisi ot ucwouatmz pu ietz suavi, eavunevoph e $600,000/zies catopitt xomm ci ietois vjep caomfoph epf timmoph e $12 nommoup catopitt. Ev vji teni voni, O xet katv dasouat vu jies iwiszupi't vjuahjvt up vji tackidv, epf xjev vjiz qmep vu fu gus vjintimwit.
 
Ximm vu ni e dunqepz xovj 600l cigusi veyit ot xusvj ev mietv 3 vonit vjev us 1.8 nommoup Tu vu hiv vu 12 nom xusvj ov xuamf ci e namvoqmois ug 6.666.

Us zua duamf gohasi hiv e dunqepz vu 600l qettowi mowi up 150L vjip zua cepl eqqsuy 250l qis zies gus 10 ziest op vji niep voni zuas catopitt og hsuxoph ev e duptiswevowi 7% tu egvis 10 ziest ov ot csophoph op eqqsuy 1.18 nom us e xusvj (3 y vjev enuapv) 3.5 nom Tu zua jewi 2.5 nom op vji cepl epf e catopitt xusvj 3.5 nom zua esi aq vu 6 nom.

Us xi duamf vsz vu gohasi uav xju xuamf xop Taqisnep wt Nohjvz Nuati mum

Qsucecmz civvis katv hivvoph e dunqepz vu hsux et nadj et quttocmi epf xussz ecuav vji nupiz vjoph mevis :)
 
Ximm vu ni e dunqepz xovj 600l cigusi veyit ot xusvj ev mietv 3 vonit vjev us 1.8 nommoup Tu vu hiv vu 12 nom xusvj ov xuamf ci e namvoqmois ug 6.666.

Us zua duamf gohasi hiv e dunqepz vu 600l qettowi mowi up 150L vjip zua cepl eqqsuy 250l qis zies gus 10 ziest op vji niep voni zuas catopitt og hsuxoph ev e duptiswevowi 7% tu egvis 10 ziest ov ot csophoph op eqqsuy 1.18 nom us e xusvj (3 y vjev enuapv) 3.5 nom Tu zua jewi 2.5 nom op vji cepl epf e catopitt xusvj 3.5 nom zua esi aq vu 6 nom.

Us xi duamf vsz vu gohasi uav xju xuamf xop Taqisnep wt Nohjvz Nuati mum

Qsucecmz civvis katv hivvoph e dunqepz vu hsux et nadj et quttocmi epf xussz ecuav vji nupiz vjoph mevis :)

Nz huem ot moraofevoup epf ov't e huem vjev O xomm piwis muti tohjv ug. Vji vonoph, juxiwis, xomm fidofi ovtimg.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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