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EXECUTION Creating a Successful YouTube Channel in the Business/Finance Niche

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AubreyJ

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Hey guys, my name is Aubrey and I am a 26 year old based in Dallas, Texas. I wasn’t going to create a progress thread about this because I have a thread I recently commented on in the Insiders section and I didn’t want to duplicate the info – but after thinking about it I decided I would create a new progress thread on the outside documenting my newest venture – creating a YouTube channel and a YouTube community.

I have been a part of this forum since I was 20 years old – over the years I have made dozens of threads talking about ideas I had, ventures I wanted to pursue, dreams I had…etc.

I’ve learned an absolute ton over the last 6 years, and have had some good times and some really bad times as well.

I will give you the summary here:

In high school, I made $100k in the stock market by investing in American Airlines stock during their bankruptcy. I then used that money to buy a franchise at 21 years old – when I bought my franchise I was featured in news outlets like Entrepreneur.com, CNBC, Franchise Times..etc.

When I was 25 (November 2018) the franchise ended up closing due to a fire and I decided not to reopen. I then had to figure out what the hell I was going to do for the rest of my life.

Before the fire, I had started working with a franchise-consulting firm and I had a few cars on the car rental app Turo – but those two ventures alone weren’t enough to go off of for a life plan.

I had purchased @Andy Black AdWords course a while earlier, so I used what I had learned about Google Advertising and my past experience with Facebook Marketing and I started doing freelance digital marketing - which I had success with!

So, in 2019 I went from losing my business before the beginning of the year to using digital marketing and consulting as a way to fund my Turo business – by the end of 2019, I had 10 cars on the Turo platform. Between Turo, Consulting, and Freelancing for the first time in my life I was able to make over $100,000 in one year which was huge for me.

Now, I have decided to narrow my focus on projects that I want to pursue and ones I feel like could have some long-term potential.

As I write this I am still doing consulting, and I have 12 active cars on the Turo platform – But, I stopped freelancing in order to focus on Youtube, Turo, and Consulting only.

My goal is to create a YouTube channel surrounding what I have learned over the last 6 years as well as take the subscribers along with me as I grow. I want to get into real estate, expand my investment portfolio and grow my Turo fleet to 20+ cars and I want the channel to follow that journey.

So, this thread will be a place where I will track my subscriber growth, talk about what I am doing and of course listen to feedback from y’all.

Currently, I have been making videos since January 2020 and I have 195 subs. The goal is to get to 500 subscribers by the end of Q2 of this year.

If anyone wants to check out the channel you can find it HERE

If you have any questions or comments, feel free to comment below!
 

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AubreyJ

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So, here is my growth over the last 3 months

January 2020:

32110

February 2020:
32111

March 2020:
32112


In March I went from posting 2 times a week and experimented with posting 3 times - I did not see the gain I was hoping for with going from 2 posts (Tuesday and Thursday) to 3 posts (Monday, Wednesday, Friday) per week - but I decided after March to stick with the 3 times per week structure anyways.

My plan this week is I hired someone on Fiverr to make me a new cover photo for the channel and I also have a collaboration video with a YouTuber with just under 600 subs going out on Friday - so I am hoping that leads to an increase in subs on my channel.
 

Lionhearted

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Hey guys, my name is Aubrey and I am a 26 year old based in Dallas, Texas. I wasn’t going to create a progress thread about this because I have a thread I recently commented on in the Insiders section and I didn’t want to duplicate the info – but after thinking about it I decided I would create a new progress thread on the outside documenting my newest venture – creating a YouTube channel and a YouTube community.

I have been a part of this forum since I was 20 years old – over the years I have made dozens of threads talking about ideas I had, ventures I wanted to pursue, dreams I had…etc.

I’ve learned an absolute ton over the last 6 years, and have had some good times and some really bad times as well.

I will give you the summary here:

In high school, I made $100k in the stock market by investing in American Airlines stock during their bankruptcy. I then used that money to buy a franchise at 21 years old – when I bought my franchise I was featured in news outlets like Entrepreneur.com, CNBC, Franchise Times..etc.

When I was 25 (November 2018) the franchise ended up closing due to a fire and I decided not to reopen. I then had to figure out what the hell I was going to do for the rest of my life.

Before the fire, I had started working with a franchise-consulting firm and I had a few cars on the car rental app Turo – but those two ventures alone weren’t enough to go off of for a life plan.

I had purchased @Andy Black AdWords course a while earlier, so I used what I had learned about Google Advertising and my past experience with Facebook Marketing and I started doing freelance digital marketing - which I had success with!

So, in 2019 I went from losing my business before the beginning of the year to using digital marketing and consulting as a way to fund my Turo business – by the end of 2019, I had 10 cars on the Turo platform. Between Turo, Consulting, and Freelancing for the first time in my life I was able to make over $100,000 in one year which was huge for me.

Now, I have decided to narrow my focus on projects that I want to pursue and ones I feel like could have some long-term potential.

As I write this I am still doing consulting, and I have 12 active cars on the Turo platform – But, I stopped freelancing in order to focus on Youtube, Turo, and Consulting only.

My goal is to create a YouTube channel surrounding what I have learned over the last 6 years as well as take the subscribers along with me as I grow. I want to get into real estate, expand my investment portfolio and grow my Turo fleet to 20+ cars and I want the channel to follow that journey.

So, this thread will be a place where I will track my subscriber growth, talk about what I am doing and of course listen to feedback from y’all.

Currently, I have been making videos since January 2020 and I have 195 subs. The goal is to get to 500 subscribers by the end of Q2 of this year.

If anyone wants to check out the channel you can find it HERE

If you have any questions or comments, feel free to comment below!

My tip to you and I know this from experience, keep your channel on the positive side. Just watched Lessons Learned from FAILING TURO Rental Car Business | Host Reaction. Great video, lots of very valid points but do yourself a HUGE favor and avoid calling people stupid or dumb on your videos (in fact avoid it in life in general) but especially on YouTube as YouTube frowns on this and it will probably not help your video to rank. It also reflects badly on your character.
Keep it positive.
In the future point out his errors thinking and and his statements by just being factual and logical (which you were) without being derogatory to the man personally. Your audience will appreciate your valid input and will make up their own minds on his statements and opinions. For instance your statement on ROI was very valid. He actually has no way of knowing what the ROI on vehicle on Turo. Very valid point along with many others. Keep up the good work. My channel Richard Lloyd
 
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AubreyJ

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Thank you for the feedback! I totally agree with you, I think it's important to stay positive - I will make a more conscious effort to not to be so critical but more so constructive in future videos...I think sometimes (in personal life as well as on camera) I can come off a bit harsher than I intend to so I will definitely make a note of this going forward.

I just subbed to your channel as well - I am excited to check out some of your videos!
 

Lionhearted

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Thank you for the feedback! I totally agree with you, I think it's important to stay positive - I will make a more conscious effort to not to be so critical but more so constructive in future videos

I just subbed to your channel as well - I am excited to check out some of your videos!
You are most welcome Ma'am. Thank your for the sub, responding and watching. All the best.
 

Lionhearted

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You are most welcome Ma'am. Thank your for the sub, responding and watching. All the best.
I am watching your videos as well and learning tons about Turo. Very interesting as I am very handy with cars. Thanks again.
 
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AubreyJ

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So a weekly update/check-in here, progress this week has been slow - I try not to pay TOO much attention to metrics as it sometimes tends to lead to frustration, but here is what happened this past week:

The Bad:
I had a series on the channel where I basically reacted to videos made by other creators who started a Turo business, experiment with Turo...etc. these are people that made videos talking about their experience with Turo - So, I had a series where I went through, reacted to these videos, critiqued what they did and gave insight on what they could improve on. One of my best videos was one of these - well last week the guy I reacted to reached out to me and told me I needed to take it down, he compared it to theft and said he would copyright strike my channel if I didn't take it down.

So, I took it down - I will probably recreate it in some fashion but haven't done so yet. Lesson learned, and I will probably change the way I approach these reaction videos in the future, but it was a bummer for sure. I do not believe I was "stealing" from this guy, but I also didn't want trouble or any issues down the road.

The Good:
A big topic of my channel so far is Turo, how to grow a Turo fleet, how to be successful on the platform...etc.

So, I reached out to the Turo CEO a few days ago giving him my story, telling him my experience with the platform and told him I wanted to partner up with Turo to do a mutually beneficial partnership - surprisingly, he responded! I had a really good email conversation with him and today I had a call with a marketing rep for the company and next week I have a meeting with the head of marketing.

I am not sure what our joint effort will look like - but in today's climate they are looking for hosts to be their advocate and I am looking for a platform to promote my channel on, so there is something in the works there and I am very excited about it!

Current Sub Count: 223 Subs
 

AubreyJ

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The last week has been a good week on the channel - last Friday I created a video talking about the EIDL program and it blew up (in comparison to my other videos) and got 1,000 views in the first 24 hours.

So a few days later I created a different video on a similar topic and that one got just under 1,000 views in 24 hours.

Third video published on Wednesday of this week did 3500 views in the first 24 hours - currently sitting at nearly 5,000 views

So, this past week I have gained 148 subscribers, 531 watch hours and 8.2K views - so I am super pumped about it and trying to really leverage the increase in views

Current Sub Count: 385 Subs
 

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The last week has been a good week on the channel - last Friday I created a video talking about the EIDL program and it blew up (in comparison to my other videos) and got 1,000 views in the first 24 hours.

So a few days later I created a different video on a similar topic and that one got just under 1,000 views in 24 hours.

Third video published on Wednesday of this week did 3500 views in the first 24 hours - currently sitting at nearly 5,000 views

So, this past week I have gained 148 subscribers, 531 watch hours and 8.2K views - so I am super pumped about it and trying to really leverage the increase in views

Current Sub Count: 385 Subs

Those are solid numbers! Nice work.

Check out this channel (you might know it already): Nate O'Brien

He is in the same niche and had/has massive channel growth.

He has a video where he shows YT income and its like 250k a year (probably way higher now). Then add in on top his own income streams from the audience etc.

The niche you are in is a great one with lots of people searching all the time - you should do really well.

Best of luck!
 

AubreyJ

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Those are solid numbers! Nice work.

Check out this channel (you might know it already): Nate O'Brien

He is in the same niche and had/has massive channel growth.

He has a video where he shows YT income and its like 250k a year (probably way higher now). Then add in on top his own income streams from the audience etc.

The niche you are in is a great one with lots of people searching all the time - you should do really well.

Best of luck!

Thank you! Yeah, I am already subbed to him, found him a couple of weeks ago - it's a great channel!

It is absolutely insane the amount that some of these YouTube creators can make from their channels.
 

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AubreyJ

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Here are the stats I was sent by YouTube for the month of AprilScreen Shot 2020-05-13 at 1.36.51 PM.png

The count on this is a bit delayed and hasn't accounted for the subs I've gained the last week

Current Sub Count: 596 Subs
 

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Also, try to get the viewers more involved so they leave a comment. After the first couple of minutes, ask a question.... since you talk a lot about Turo, maybe something like... what do you think the 1st car listed on Turo was? Mix in a few quirky car questions and facts in every video. Do this in every video so people get used to it. Do it quick so it doesn't take up but a few seconds and also quickly give the answer to last video's question. Just a thought to get the viewers a little more involved.
 

AceVentures

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Rental car industry being slammed due to corona. How is Turo being affected?

Maybe a video on how the space is changing due to the current market conditions?
 

AubreyJ

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Also, try to get the viewers more involved so they leave a comment. After the first couple of minutes, ask a question.... since you talk a lot about Turo, maybe something like... what do you think the 1st car listed on Turo was? Mix in a few quirky car questions and facts in every video. Do this in every video so people get used to it. Do it quick so it doesn't take up but a few seconds and also quickly give the answer to last video's question. Just a thought to get the viewers a little more involved.

I love that idea! I will definitely try this!
 

AubreyJ

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Rental car industry being slammed due to corona. How is Turo being affected?

Maybe a video on how the space is changing due to the current market conditions?

Turo is getting slammed pretty badly - no commuting or travel means no one needs a car. I for sure have plans to make a video on this in the future - I created one shortly after Covid-19 started, but haven't done one since.
 

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How real are those Youtube income numbers, though?
 

AubreyJ

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I can't say for 100% just because I am not the one reporting the numbers, but I follow a number of creators who have shared their numbers and it seems to be pretty accurate - a creator Andrei Jeikh has stated he has made up to $100k in a single month, others like MeetKevin who are smaller have reported $20-$50k per month, and then Graham Stephan who is one of the largest I know of is pulling in $100k+ per month consistently.

So it seems as though across the board the numbers are pretty consistent
 

AubreyJ

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The last couple weeks have been insane growth-wise, I have been sticking to a formula that works - all my recent videos have been around the same topic, I use similar thumbnails and similar titles (each video over a different subtopic within that topic) and the results have been huge.

33123

Yesterday I passed the 1K sub milestone and I should be monetized by the end of the week - I am 100 hours away from the 4k watch hour requirement set by Youtube for monetization, which I will pass by the end of the day today.

Current Subs: 1,206
 

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AubreyJ

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The last couple weeks have been really good - got monetized a few days after my last post, and so far have made just over $600-- Money isn't really a big concern for me right now, but it's still cool to see some progress on that front.

As of now, I am averaging about 3500 views per day on the channel with some days being as high as 7k - Current Sub Count: 2,604

I plan to use any money that comes into the channel into improving equipment, the filming set up...etc.

I also have a really cool partnership in the works - I have an idea for a series on the channel I am really pumped about, and I approached a company about a potential collaboration and they loved the idea - I have a meeting with their marketing team next week. So more on that front later!
 

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Thanks for starting this thread! Congrats on the growth and you've inspired me to continue seeking out what kind of channel I want to make. ;) Looking forward to seeing the stats/income between now and the end of the year.
 

AubreyJ

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Been about a month since my last update - and it's been an eventful month! I had a video hit 250k views which really helped my growth. My growth graph from the last 28 days is below:
33978
Total Subs: 10,664
Total Revenue: $5,028.67


Subs and revenue has been cool to see the last couple of days, just yesterday the channel made $750 and gained over 1,000 subscribers. Though at this point I am not really concentrating on the revenue side (it's just the icing on the cake)

I am really brainstorming projects and ways I can
1) Create passive income for the channel other than Google Adsense
2) Create videos that are more unique than other business and finance channels

As of right now, all my videos are "talking head" style videos where I sit at a desk and give advice, I am thinking of changing that up and maybe try to do daily videos (and at least experiment with them) and teach people about business, finance and starting a business while taking them through my daily life of growing a business in my mid-20's (sort of like a daily vlog). I think it would be a cool idea to show growing a business in real-time in your 20s, because so often youtube entrepreneurs document their journey AFTER finding extreme success, not during the process of it.

I have tons of ideas I am sifting through and wanting to execute on - the traction I've been experiencing the last month has been really due to creating videos on a trending topic (stimulus packages) so, I am a bit nervous on how my audience is going to translate to normal business and finance videos.

But I am pumped with the progress so far! My goal was to hit 1k by the end of the year, and to be at 10k by July is something I am happy about - my new goal for the end of the year is to hit 20k subs
 

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Wow! Fantastic growth, congrats! I know what you mean about hopping on the trend train but I think it’s a good choice if it falls within your goals of the channel.
 

Wil22

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Here are the stats I was sent by YouTube for the month of AprilView attachment 32905

The count on this is a bit delayed and hasn't accounted for the subs I've gained the last week

Current Sub Count: 596 Subs
This amazing growth was all from YouTube vids and the partnership? Wow. Can you reveal ( if not it’s OK) are the cars lease or do you own them? Seems like a huge outlays of value-vouchers.
 

AceVentures

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I have tons of ideas I am sifting through and wanting to execute on - the traction I've been experiencing the last month has been really due to creating videos on a trending topic (stimulus packages) so, I am a bit nervous on how my audience is going to translate to normal business and finance videos.

I can see from your channel that your highest viewcount content is all surrounding this EIDL Grant. Instead of hopping to something random in business/finance, why not dig a little deeper here?

The people that are chasing this content, what else are they looking for? What other questions could they be asking themselves? You have a video with 288k views - I think that's a lot of potential feedback to work with. Can you dig thru the comments and see if you pick up any patterns?

Not saying you necessarily chase EIDL or other trendy things as an overall strategy, but if you're beginning to get traction (I think 288k views is great - you hit something with the YT algorithm there), you could potentially have more content that triggers that algorithm to put your face out.

Once you have a stronger following, subscribers, notifications, wtv, you can leverage that reach for your other ideas. Might be some gold here you're not seeing, but what do I know, I'm no YT expert. Just speculating.
 

AubreyJ

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This amazing growth was all from YouTube vids and the partnership? Wow. Can you reveal ( if not it’s OK) are the cars lease or do you own them? Seems like a huge outlays of value-vouchers.

Thank you! I own all the cars I rent on Turo
I can see from your channel that your highest viewcount content is all surrounding this EIDL Grant. Instead of hopping to something random in business/finance, why not dig a little deeper here?

The people that are chasing this content, what else are they looking for? What other questions could they be asking themselves? You have a video with 288k views - I think that's a lot of potential feedback to work with. Can you dig thru the comments and see if you pick up any patterns?

Not saying you necessarily chase EIDL or other trendy things as an overall strategy, but if you're beginning to get traction (I think 288k views is great - you hit something with the YT algorithm there), you could potentially have more content that triggers that algorithm to put your face out.

Once you have a stronger following, subscribers, notifications, wtv, you can leverage that reach for your other ideas. Might be some gold here you're not seeing, but what do I know, I'm no YT expert. Just speculating.

I 100% agree with you! And that is what I have been doing for the most part - the first video that hit the algorithm was back in May and it was an EIDL video - it got 3k views and my subscriber base at the time was only 200, and from there I have been creating more and more videos - some answering FAQ, some walking through the appeals, application process...etc. all of which have gotten more and more views with the best one hitting almost 400k

I for sure plan to lean into stimulus content and EIDL content as long as I can and as long as it can stay relevant. I am also trying to tow this line of doing content that gets views (EIDL) but not coming off as someone who is making videos just for the sake of views - i want to make sure to continue to add value, and at some point the EIDL won't be a value add anymore and at that point I will have to move on
 

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I am really brainstorming projects and ways I can
1) Create passive income for the channel other than Google Adsense

Create lead magnets based off the content you're creating and build an email list with it. Through this, the options are relatively endless. Affiliate tools/products that you use, Amazon affiliates, you can also boost your channel by sending notifications when vids are released, if you ever decide to create a digital product down the line you have a launchpad, etc, etc.
 

AubreyJ

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Create lead magnets based off the content you're creating and build an email list with it. Through this, the options are relatively endless. Affiliate tools/products that you use, Amazon affiliates, you can also boost your channel by sending notifications when vids are released, if you ever decide to create a digital product down the line you have a launchpad, etc, etc.

Yes, that is definitely a plan! I currently keep a list of ideas of what I want to do once I have the audience to support it - currently already executing on a view of those ideas. The options are endless
 

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