I feel hungry looking at google images of Arancini. Would be good if there's a variety of sauces to go with!
Sounds good and feasible.
Seems you're worried about future scaling. In the book Dotcom Secrets, the author talked about building a value ladder, meaning a range of products from free / low cost to high cost.
The idea is to give free products or low cost ones to get leads / customers to get to know you, trust you, then you continue to build relationships with them, and as time goes by and word gets out, you gradually upsell them more and more products, in more and more expensive prices.
Not sure how they sell Arancini. Maybe 3 balls per pack? 5? Or do they sell individual balls?
Anyway, for example, you can probably price the Arancini at 3€ each, and also consider selling them in bundles, like maybe 3 for 7.99€ or something, and give interesting names to each of these balls and bundles.
You could offer different variations of these balls, like maybe spicy prawn, cheese, grilled, whatever, and prefix each of these names with some exotic city / place in Italy.
What your dad said actually makes sense for a start, then, in future, if you want to scale, you can start selling:
1) more expensive, bigger variations of the balls with more food stuff inside
2) more exotic flavors of these balls (maybe cold arancini)
3) come up and sell your own homemade secret recipe bottles of Italian sauces to go with these balls and other food
4) come up with your own prepackaged condiments (or private label them)
5) once you've gotten 1 - 4 down, you can go bigger, such as :
6) find out what are the interests of the majority of these customers who buy your food, and sell them products related to their interests that is also related to your products
7) accessories related to food
8) prepacked, ready-to-go (frozen?) Italian food for the lazy and the busy
9) ....and more.....
All of these.....under your own brand. Countless variations, combinations.
Maybe call it Mamma Sofia's. Or Dama Greta's. Italien Tales.
Sara's Secret Kitchen. Beyond The Gates. DotingFamily. Grandma Laura. For Elisa. Caterina's. Amore Forever.
Sell to these customers the idea that buying and eating your food (arancini) takes them to those childhood, delightful days in spring / autumn where mamma is preparing lunch, while the kids are changing into their clothes, and dad is preparing the car, because the whole family will be going for a picnic in beautiful Tuscany, with those delicious arancini balls, chicken piccata and italian red wine, bottles of sauces.....
It's a beautiful life, with your food, your brand......
- My vision of the business :
1st step : posting pics of our tasty Arancini on Facebook local groups with good copywriting and phone number so that we can see how many orders we would get and sharing pics on social media on a daily basis.
2nd step : investing in a truck hitting markets and/or events.
3rd step : opening a first store in the area we sold our Arancinis.
4rd step : investing the profit of the first store to open a second one and so on, in order to create a national/international franchise in the future.
Sounds good and feasible.
Although this business will be focused on branding (good pictures, nice presentation of the food, Sicilian hand-made product) and real value provided (fresh ingredients straight from Sicily), I ask myself if selling only Arancini is a profitable business. We cannot charge more than 3€/piece (medium price here). We could but I do not know if customers are ready to spend more, even though it is a genuine food that they will not experience from our competitors. Maybe I am wrong. What do you think ?
My father told me we have to get LOW price and HIGH production. I am not convinced lowing price would be profitable because a low price product is often synonym of bad/medium product, and not a high-end one as I want to. Any tips ?
To you, opening a one-product food store (aside selling drinks) is a viable business, although our Arancini will be declined in various tastes ? For exemple in Italy there are a lot of take away pizzeria that only sell sliced pizzas. So maybe my idea does make sense ?
Seems you're worried about future scaling. In the book Dotcom Secrets, the author talked about building a value ladder, meaning a range of products from free / low cost to high cost.
The idea is to give free products or low cost ones to get leads / customers to get to know you, trust you, then you continue to build relationships with them, and as time goes by and word gets out, you gradually upsell them more and more products, in more and more expensive prices.
Not sure how they sell Arancini. Maybe 3 balls per pack? 5? Or do they sell individual balls?
Anyway, for example, you can probably price the Arancini at 3€ each, and also consider selling them in bundles, like maybe 3 for 7.99€ or something, and give interesting names to each of these balls and bundles.
You could offer different variations of these balls, like maybe spicy prawn, cheese, grilled, whatever, and prefix each of these names with some exotic city / place in Italy.
What your dad said actually makes sense for a start, then, in future, if you want to scale, you can start selling:
1) more expensive, bigger variations of the balls with more food stuff inside
2) more exotic flavors of these balls (maybe cold arancini)
3) come up and sell your own homemade secret recipe bottles of Italian sauces to go with these balls and other food
4) come up with your own prepackaged condiments (or private label them)
5) once you've gotten 1 - 4 down, you can go bigger, such as :
6) find out what are the interests of the majority of these customers who buy your food, and sell them products related to their interests that is also related to your products
7) accessories related to food
8) prepacked, ready-to-go (frozen?) Italian food for the lazy and the busy
9) ....and more.....
All of these.....under your own brand. Countless variations, combinations.
Maybe call it Mamma Sofia's. Or Dama Greta's. Italien Tales.
Sara's Secret Kitchen. Beyond The Gates. DotingFamily. Grandma Laura. For Elisa. Caterina's. Amore Forever.
Sell to these customers the idea that buying and eating your food (arancini) takes them to those childhood, delightful days in spring / autumn where mamma is preparing lunch, while the kids are changing into their clothes, and dad is preparing the car, because the whole family will be going for a picnic in beautiful Tuscany, with those delicious arancini balls, chicken piccata and italian red wine, bottles of sauces.....
It's a beautiful life, with your food, your brand......