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INTRO Copywriting - Is it still possible?

Benjamin Cha

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Mar 10, 2019
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As I scrolled down my IG's news feed, I stumbled upon a video about copywriting from Jason Capital. And coincidentally, I stumbled across another video, but this time from Dan Lok.

Now, I've never been the guy who cared about money or finance, but these guys changed my life.

Jason Capital says email marketing is one of the best ways to make money online, and Dan Loks says copywriting is one of the many high-income skills you can learn.

Ever since then I've been digging into finance, and I eventually came across "The Millionaire Fastlane" (It's a real eye opener).

The thing is, where do I start? I've been looking around and researching more about copywriting online , but I've always been wondering. Is copywriting dead? Is it too late start? Or is it still thriving and continuing to grow?

Can you fill me in some details in that? Thanks!
 

Lex DeVille

Sweeping Shadows from Dreams
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Jan 14, 2013
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As I scrolled down my IG's news feed, I stumbled upon a video about copywriting from Jason Capital. And coincidentally, I stumbled across another video, but this time from Dan Lok.

Now, I've never been the guy who cared about money or finance, but these guys changed my life.

Jason Capital says email marketing is one of the best ways to make money online, and Dan Loks says copywriting is one of the many high-income skills you can learn.

Ever since then I've been digging into finance, and I eventually came across "The Millionaire Fastlane" (It's a real eye opener).

The thing is, where do I start? I've been looking around and researching more about copywriting online , but I've always been wondering. Is copywriting dead? Is it too late start? Or is it still thriving and continuing to grow?

Can you fill me in some details in that? Thanks!
Copywriting and email marketing are both alive and well. Every business on the planet uses copywriting. It's not a "high-income skill" though. Nobody will hand you a huge payday for being a copywriter.

To see proof in action, search for the Gary Halbert thread around here.

Lots of people learned copywriting. Just as many never made a dime. It's because you don't make money for copywriting. You make money by selling results. If you want to be a high-pay copywriter...or web designer...or Social Media Marketer...or whatever...you have to learn the skill AND how to sell it.

See the GOLD threads in my signature for a place to start.
 

Thiago Machado

Gold Contributor
I've Read UNSCRIPTED
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May 20, 2014
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What @Lex DeVille said...

There are thousands / millions of copywriters.

People don't want a copywriter either - they want:
  • Sales
  • Leads
  • Traffic
  • Etc
Copy is just one of the ways to help them achieve those things.

Shift your thinking from:

"how can I make money as a copywriter?"


to...

"how can I use copy to solve their problems?"


It's a small shift that makes a big difference.

Remember: the goal is to solve problems by using copy.

(If you want to be a copywriter)
 
Last edited:

Ninjakid

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Jun 23, 2014
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We're less that a decade away from when machines will be able to write full pieces of copy. When that happens, $100 jobs for generic copy will pretty much vanish, and the only copy produced by humans will be the kind Apple pays hundreds of thousands for.
 

Thiago Machado

Gold Contributor
I've Read UNSCRIPTED
Speedway Pass
May 20, 2014
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We're less that a decade away from when machines will be able to write full pieces of copy. When that happens, $100 jobs for generic copy will pretty much vanish, and the only copy produced by humans will be the kind Apple pays hundreds of thousands for.
I'd love to know your thoughts (and other copywriters on the forum) about this.

How do you see copywriting in the next decade?

This has crossed my mind a couple of times too. Pretty much everything will be taken over by tech / AI in the future.
 

Ninjakid

Platinum Contributor
Speedway Pass
Jun 23, 2014
1,832
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Buddy Guy Eh
I'd love to know your thoughts (and other copywriters on the forum) about this.

How do you see copywriting in the next decade?

This has crossed my mind a couple of times too. Pretty much everything will be taken over by tech / AI in the future.
Have you noticed that modern webpages have large pictures, and very short lines of text? It's not an accident. We have very short attention spans which are only getting shorter thanks to social media.

Images are also far more stimulating than words. Probably because our brains could process imagery millions of years before we had written language. Almost everyone goes to a movie theatre, few will spend that same amount of time in a bookstore.

The challenge will be using words to paint a vivid image in the readers head, while instilling emotion, and using a few short sentences at the most. When computers can do that, copywriting is truly dead.
 

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