:-D. I think so.
I'm really excited... I can't sleep... all I'm doing is thinking about my game and moving forward. 3 hours of sleep last night, legit.
This isn't just a F*cking dream anymore, this is real RIGHT NOW. I can afford a 1K run of the base game and I'm moving forward with it as soon as my business is officially incorporated.
The part I'm worried most about is LOGISTICS... my weakest area.
What scares most others is marketing/selling the game.... which is oddly the part I'm actually excited and confident about. I've been doing freelance marketing and sales for almost the past decade... Once I have the games within arms length, the amount of $$$ made is only capped by my hustle, which I have plenty of.
Within a few months, selling this game will be my full-time job and I've never been more excited in my life.
My Other Projects.
Within the past few years, I've started and stopped a dozen other projects.
These are things which all had potential but weren't profitable at the time. These are things which I couldn't justify continuing work on while I had bills to pay. I DO plan to come around full circle on these things... and I have a step-by-step gameplan on how to get back there from here.
Immediately, however, this game needs my full attention.
Scale
I intentionally made this game mass-market for a reason, and that reason is to SCALE.
I want to use paid advertising to target a very specific target niche. I send them to a unique landing page with a video that speaks specifically to them.
I already have the "for couples" message refined so that's where I'll probably start. Once I find the combination of ad-copy+landing page that generates a positive ROI, I can scale and refine...
Then I set-up another ad/landing page combo to target science-fiction fans. Then I set-up another to target gaming fans. etc.
These categories are SO DEEP that they can expand ad-infinitum without running out of leads... so each successful campaign won't be a short-term win, it'll be a limitless revenue source.
Expansion Packs
This is the brilliant part. Expansion packs CREATE new demographics. If I want to target pet-lovers, for instance, I create an expansion pack specifically for them. I send them to a new landing page with the game+expansion pack combo and sales copy specifically for them, and I've just created a new revenue source.
I can individually target:
- Parents
- Horror fanatics
- PC gamers
- Fantasy readers
- Comic Geegs
- Fashionistas
- Foodies
- Frat-bros
- Gym-rats
- Hip-hop listeners
- Bostonians
- Sports fans
- etc, etc, etc,
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